First Non-Profit Ever to Reach YouTube Top 10 Leaderboard
NEW YORK CITY, NY (April 8, 2013) – Once in a while a great ad strikes a deep emotional chord with its audience. It isn’t funny, it isn’t awe inspiring, it just speaks to people in a way they’re not accustomed to being spoken to. The Anti-Defamation League, in tandem with Publicis Kaplan Thaler created video that achieved this feat.
The 90-second spot chronicled an alternate timeline in which several key figures, including Martin Luther King Jr. and Anne Frank, were never killed in hate crimes. The ADL questions what the world would be like if each lived a full lifetime in defense of their respective causes. Newspaper headlines like “Dr.Martin Luther King Jr, 84, Champions Immigration Reform,” and “Harvey Milk Expands LGBT Equality Globally,” cross the screen as John Lennon’s “Imagine” plays in the background.
In just a few weeks the video quickly surpassed one million views, a YouTube milestone few videos reach; much less advertisements. Not only did “Imagine A World Without Hate” quickly gain viewership, it also became the first non-profit video to ever to crack Youtube’s Top 10 Ads Leaderboard. The soaring success earned national media coverage and ADL’s message reached an exponentially larger audience; furthering their goal of eliminating bigotry for good.
“Imagine a World Without Hate” Credits:
Executive Creative Director – Linda Kaplan Thaler
Chief Creative Office – Rob Feakins
Chief Production Officer – Lisa Bifulco
Art Director – Whitney Pillsbury
Copywriter – Jason Graff
Executive Producer – Kirsten Arongino
About The Anti-Defamation League
The Anti-Defamation League, founded in 1913, is the world’s leading organization fighting anti-Semitism through programs and services that counteract hatred, prejudice and bigotry.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.