Publicia Kaplan Thaler & Citi Wins 17 FCS Portfolio Awards

NEW YORK CITY, NY (May 16, 2013) –  Publicis Kaplan Thaler’s work in the financial sector for Citibank has drawn some high praise this year from multiple award organizations. For the second year in-a-row, Citi took home the most trophies with 17 wins (5 of them gold) in multiple categories at the 2013 Financial Communications Society’s annual Portfolio Awards.

FCSThe 19th Annual FCS Awards honor excellence in all financial advertising, media and public relations. This year’s competition included nearly 400 entries. PKT’s work on Citi Olympics, Citi Private Pass and Citi Pond were among the most successful campaigns honored earning five gold, five silver and seven bronze.

PKT won many awards for the digital work in addition to their traditional media work. “Financial marketers have long been at the forefront of embracing and utilizing emerging technologies to connect with their audience,” said Kevin Windorf, FCS president and co-chair of this year’s Portfolio Awards. “Watching how our award winners have incorporated digital efforts into their work over the past several years has been exciting and this year’s winners exemplify the creativity that the best financial communications professionals can bring to this industry.”

Here are the 17 awards Citibank and Publicis Kaplan Thaler walked home with:

Multimedia Campaign354798c8b71fb01d890c8a8642814bcc
Citi “Every Step of the Way” Olympic Sponsorship
“Private Pass”

Out Of Home
“Clear Checks”
“Every Step of the Way”

“Private Pass”

Tablet Single
Citi Holiday Helper; Amazon Kindle “Black Friday”

TV Campaign
“Sending” “Big Check” “Running Man”

TV SinglePrivatePass
“The Ex”
“Happy Princess Wonderland”

Web Video Campaign
“Private Pass”

Web Video Single

9feacc0aca64cb12fdffd3aead674c6aOut Of Home Single
Citi Pond

Print Campaign
“Citi 200”

4e4ab128390d9733acf8065f6e1a5cc3Social Media Custom Community Single
Citi “Every Step of the Way” Olympics Sponsorship

Tablet Single
Citi 200 Tablet

TV Single

A list of all FCS Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit

About Financial Communications Society (FCS)
fcs-logoThe Financial Communications Society (FCS), a not-for-profit organization, is dedicated to improving professional standards in financial communications. It provides professionals in the industry with a forum for gathering relevant information, sharing ideas and building relationships with industry colleagues. The FCS hosts the annual FCS Portfolio Awards, for creative excellence in financial services advertising, a monthly luncheon series featuring prominent industry speakers, and numerous educational events. The capstone of the annual charity-focused activities organized by the FCS is the FCS Race for Kids ( which has raised more than $1.8 million for three children’s charities since 2000.


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