NEW YORK CITY, NY (June 26, 2013) – Publicis Kaplan Thaler announced today that Collin Douma will join the New York-based shop on July 8th as SVP, Global Strategy Leader on P&G Oral Care. In this role, Douma will be responsible for the strategic thought leadership across global Oral Care paste, brush, rinse and floss; including the brands Crest, Oral-B, Scope, Glide, Blend-a-Med, Ipana and AZ. Douma comes to Publicis Kaplan Thaler from BBDO, where he served as SVP, Global Digital Planning Director on P&G’s Gillette.
With 17 years of advertising and digital marketing experience, Douma has been responsible for developing cutting edge brand and social media strategies and award winning creative for some of the world’s most well-known brands. His most recent accomplishments include Gillette’s highly successful Fusion Pro-Glide launch and the brand’s London 2012 Olympic digital effort.
“We’re very excited to have someone of Collin’s stature, experience and hybrid skill set join as a leader in Publicis Kaplan Thaler’s strategy community and on the P&G global Oral Care team,” said Jeremy Holden, Publicis Kaplan Thaler’s Chief Strategy Officer.
Prior to working on Gillette at BBDO NY, Douma served as the VP, Social Media Strategy Director at Proximity/BBDO Toronto. Earlier, he consulted on social strategy and planning for the Toronto International Film Festival, as well as the social media strategy for Ford Motor Company. He began his career at MacLaren McCann MRM, Toronto, where he was on the leadership team and worked on Pontiac, Buick, and Coca-Cola, among others.
Douma is a graduate of the Algonquin College of Applied Arts and Technology. He currently lives in Brooklyn, New York, with his wife and son.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.Follow @publicisusa