Archive for category Our People

Marjorie Porter of Publicis Kaplan Thaler Honored as AWNY Trailblazing Mother

AWNY Working MothersNEW YORK CITY, NY (February 27, 2014) – Publicis Kaplan Thaler EVP, Brand Agency Leader, Marjorie Porter, was honored by the Advertising Women of New York and Working Mother Magazine as one of this year’s Trailblazer Moms at their 10th Annual Advertising Working Mothers of the Year Luncheon. The event highlighted advertising’s best and brightest, as well their secrets to making it work.

Marjorie_PorterThe awards honor mothers in advertising, media and communications who succeed in balancing work and family, serve as positive role models and mentors, and distinguish themselves in their communities.

Marjorie Porter is EVP, Brand Agency Leader of P&G’s Home Care division at Publicis Kaplan Thaler, and oversees all agency work for global brands Cascade, Dawn, and Swiffer, and has helped grow these brands significantly.

A list of all Advertising Working Mothers of the Year Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About AWNY
AWNY LogoFounded in 1912, Advertising Women of New York’s (AWNY) mission is to empower women in our industry to achieve personal and professional fulfillment at each stage of their careers. Membership now stands at nearly 1,700 and ranges from senior level executives to those just beginning their career.

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Publicis Dallas Taps Brad Roseberry as Chief Creative Officer

Roseberry Brings International, Award-winning, Creative Talent & Leadership to New Role

DALLAS, TX (November 18, 2013) – Publicis Dallas taps Brad Roseberry for the new role of Chief Creative Officer. Most recently, Roseberry was Executive Creative Director at TBWA\Chiat\Day in New York, charged with rebranding the Accenture global business.  Before that, he was SVP, Creative Director at BBDO New York.  He has worked at some of the top creative agencies in the world, most notably, Goodby Silverstein, Wieden+Kennedy Amsterdam and 180 Amsterdam.

Brad RoseberryRoseberry’s work has been recognized by nearly every major award show in the industry, including: Cannes Lions, The One Show, Clio, D&AD and Epica, where he won the prestigious Epica d’Or.  His background includes developing creative solutions for some of the most successful – and iconic – brands around, including: GE, Pepsi, adidas, Sony and the California Milk Advisory Board (Got Milk?).

Sally Kennedy, CEO, Publicis Dallas, stated, “We have big plans for the agency. Adding world-class creative talent is a significant part of this. Brad honed his top-tier skills at many of the leading creative shops across the globe.  I’m confident everyone will feel his positive impact immediately.”

Roseberry added, “Sally’s commitment to creating a unique environment devoted to creating world-class creative is the reason I’ve signed on. I’m excited at the prospect of leading the agency to the next level.”

Roseberry will start immediately and report directly to Kennedy.

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone Americas; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice, and ServiceMaster brand TruGreen, among others.

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Publicis Groupe Appoints Arthur Sadoun CEO, Publicis Worldwide

PARIS, FRANCE (October 7, 2013) – Publicis Groupe announced today that it has named Arthur Sadoun as new CEO of Publicis Worldwide.

He will be joining the P-12, Executive Committee of Publicis Groupe, and will report to Maurice Lévy, Chairman and CEO of Publicis Groupe.

Portrait of Mr Arthur Sadoum“This appointment comes as a natural step in Arthur’s career path within our Groupe. He joined us as Chairman of Publicis Conseil, which he modernized while sustaining its growth and improving its creative work. Arthur also applied his vision and talents to Publicis Worldwide’s activities in France. Arthur will pursue the work begun by Jean-Yves Naouri aiming to make Publicis Worldwide the Groupe’s most performing network, while reinforcing the positioning “Lead The Change” which he initiated ” declared Maurice Lévy

“It is a great honor to be the CEO of the network which carries the name of the Groupe and which was the starting point of Marcel Bleustein-Blanchet. I would like to thank Maurice Lévy for his confidence. Publicis has built its success on three core values: innovation, client obsession and entrepreneurship. It is my task, in a world of radical change, to ensure that these values are lived stronger than ever and that we meet the challenge of leading change in our industry for our client.” said Arthur Sadoun.

LION_clearBackgroundArthur Sadoun has spent half of his career at Publicis Groupe, and the other half at Omnicom Group. He has been President of TBWA Paris, elected under his direction Agency of the Year four years in a row at the Cannes Lions International Festival of Creativity. He joined Publicis Conseil in 2006 as Chief Executive Officer. In 2009, he was named Chief Executive Officer of Publicis France, and in 2011, Managing Director of Publicis Worldwide, alongside Jean-Yves Naouri, Executive Chairman, Publicis Worldwide. Publicis France was recognized Communications Group of the Year in 2009, 2010, 2011, and 2012.

Present in over 80 countries with 11,000 employees, Publicis Worldwide’s counts amongst some of its major clients AXA, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.

Click here for a downloadable PDF of this press release.

About Publicis Groupe
Publicis-Groupe-logo-300x278Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals.

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Publicis Seattle Momentum Continues: Britt Fero Joins as EVP, Head of Strategy

SEATTLE, WA (September 10, 2013) – Publicis Seattle has tapped Britt Peterson Fero as Executive Vice President & Head of Strategy, according to Scott Foreman, CEO, of the office.  Fero comes directly from Cole & Weber, where she was a Partner and Director of Growth Strategy. At Publicis Seattle, Fero will lead strategy on existing clients, new business, and further expand the agency’s strategy offering and department.  Fero reports to Foreman, and completes the office leadership team which includes: Jason Sullivan, EVP, Managing Director; Andrew Christou, EVP, CCO; Steve Williams, SVP, Group Creative Director, and Hart Rusen, SVP, Group Creative Director.  Publicis Seattle recently won the Eddie Bauer account, and counts T-Mobile, Seabourn, and Les Schwab, among their clients.

Britt Peterson Fero photoForeman stated, “I am so excited Britt has joined us.  She has a proven track record of unlocking a brand’s true potential with adventurous thinking and ideas.  She will make us and the work we do even better, and we’re excited to get her immersed in our current client’s brands and our new business opportunities.”

Fero stated, “In today’s increasingly dynamic marketplace — with increasingly discerning and demanding people — brands need a culture of action. To me strategy must be a verb, not a noun.  I look forward to helping brands seize new business opportunities and putting my vision of strategy into action at Publicis Seattle.”

During Fero’s tenure as Partner at Cole & Weber, the agency built relationships with the International Olympic Committee, Target, Kellogg’s, Epson, Microsoft, Ste. Michelle Wine Estates and Washington’s Lottery.  Additionally, she drove development of two key thought-leadership research pieces: the first around the sociability of brands (Project Butterfly) and the second around how consumers shop convenience stores (Project See Store).  Project Butterfly was recognized as the Grand Winner of the Ogilvy Great Minds Quality in Research Award and Project See Store was honored as Best Qualitative Research of the Year by the QRCA.

Fero is a Publicis alumna, serving as Director of Development and Innovation in Seattle in from 2004 – 2007. Prior, she worked at Fallon & Duffy Design in Minneapolis and New York leading brands such as United Airlines, Starbucks, Virgin Mobile and Bahamas Tourism.  A contributor to Forbes, Fast Company and MediaPost, Fero’s work has been recognized by Communications Arts, the One Show and Cannes, and featured in Juicing the Orange, Brand Apart and Michael Serazio’s book “Your Ad Here.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.

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Publicis Kaplan Thaler Appoints Joshua Hirsch as New Chief Technology Officer

Agency Strengthens Fully Integrated Model, Client Offering

NEW YORK CITY, NY (August 16, 2013) – Publicis Kaplan Thaler announced today it has hired Joshua Hirsch as EVP, Chief Technology Officer to expand its deep bench strength and best-in-class offering. In this role, Hirsch will lead the New York-based shop’s technology and innovation practice, ensuring clients benefit from the most advanced programs, products and emerging technologies. He will report to Robin Koval, CEO of Publicis Kaplan Thaler.

JoshuaHirschPreviously, Hirsch served as Partner & Minister of Technology at Big Spaceship, where he led the shop’s research and development team, building numerous award-winning digital projects. He has also held senior designer/development posts at Asymptote and Guggenheim.com.

“Today, technology informs the creative process as never before, and Joshua will help provide our clients with an unprecedented level of innovation,” said Robin Koval. “Joshua is a proven leader with a significant track record of developing impressive front-edge solutions, and we couldn’t be more pleased to have him join us. We expect to do truly innovative and industry-leading work together – work that continues to lead the change for our clients.”

Susan Gianinno, Chairman & CEO, Publicis Worldwide in the USA, stated, “Digital continues to be at the center of everything we do for our clients across Publicis Worldwide in the USA. My goal is for each office in the USA network to continue to both cultivate, and accelerate, digital innovation under the guidance of superior digital talent and leadership. The teaming of Joshua, with the leaders we have in place in our largest Publicis office in the USA, will ensure that digital-thinking adds significant value to all the clients across this flagship operation.”

Named one of the ad industry’s top 10 technologists of 2011, Hirsch is a member of the International Academy of Digital Arts & Sciences and a long-standing adviser on Adobe Software launches. He often shares his expertise at industry conferences, instructional workshops and awards panels throughout the world, including the One Show and Art Directors Club.

Hirsch is a graduate of Northwestern University.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

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Publicis Dallas Hires International Digital Creative Director Santiago Bourges Waldegg

Bourges Waldegg Brings Multi-Cultural Experience & Aesthetic to All Things Digital at Agency

DALLAS, TX (July 18, 2013) – Publicis Dallas has hired Santiago Bourges Waldegg as vice president/digital creative director reporting to Shon Rathbone, executive creative director. Bourges Waldegg has worked on name brands in both the USA and Mexico, including Pepsi, Levi’s, Nissan and HP. He was most recently digital creative director at Dieste, a leading Hispanic agency headquartered in Dallas. He will work on all clients at the agency, which include recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestlé Pure Life and Nestea, among others.

Santiago Bourges Waldegg“Santiago brings a unique perspective and a depth of blue chip digital experience,” Rathbone said. “His passion and curiosity about the convergence of technology and culture is really great. I can’t wait to work with him.”

Bourges Waldegg’s experience bridges cultural boundaries. He was born in Mexico and worked for ARC/Leo Burnett there before transferring to the Chicago office. Subsequently, he joined Dieste in Dallas as digital creative director, working on campaigns that target the Hispanic market.

“Santiago is extremely talented and a great addition to our creative team. We also love the multi-cultural aspect of his background,” said Sally Kennedy, CEO, Publicis Dallas. “Given the changing face of America, having a senior leader with a diverse perspective is a great bonus.”

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone Americas; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.

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Publicis Seattle Promotes Scott Foreman to CEO

SEATTLE, WA. (February 26, 2013) – Publicis Seattle has appointed Scott Foreman as CEO, according to Susan Gianinno, Chairman & CEO, Publicis Worldwide in the USA.  Foreman has been Managing Director of the office since 2010. In his new role, Foreman will lead the dynamic Publicis Seattle office whose client roster includes T-Mobile, Seabourn Luxury Cruises, Kärcher and Les Schwab, among others.

Scott ForemanGianinno stated, “Scott is the perfect leader for our Seattle operations. He is a well-respected industry talent, with deep experience across advertising and technology, and a particular expertise in automotive marketing.  I expect great things from Scott as he takes the helm at our Pacific Northwest operations.”

Foreman stated, “I am both honored and excited to take on the role of CEO.  We have some of the best clients and talent in the business, and I’m privileged to lead Publicis Seattle into a new era.”

Foreman joined Publicis Seattle in 2001 and was named Managing Director in 2010.  His background includes deep expertise in automotive advertising and marketing, serving as Senior Vice President at Foote, Cone & Belding Worldwide, and an entrepreneurial stint at Internet start-up Gamers.com.

In 2013 Publicis Seattle won both the Seabourn and Kärcher accounts in competitive reviews, and is recognized for their skill in creative marketing for energetic challenger brands.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe S.A. The mission of Publicis Worldwide is ‘To Lead the Change’ to help our clients leap ahead.

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Holli Burlison Joins Publicis Dallas as VP/Associate Director of Integrated Production

DALLAS, TX (October 22, 2012) – Publicis Dallas, an integrated marketing communications agency, announces seasoned art buyer Holli Burlison joins as vice president/associate director of integrated production. Burlison brings more than 20 years of specialized expertise in art buying, talent negotiation and production management with major agencies in New York and Dallas to the growing office.

Burlison earned a stellar reputation for art buying with large agencies in New York, including JWT, BBDO, Kirshenbaum Bond & Partners, and Ogilvy & Mather. Most recently, Burlison served as creative services and agency integration manager for TM Advertising in Dallas.

“Holli has a great eye for talent, whether it’s a photographer or a developer. She sees composition and light like an art director and she understands how to leverage technology,” said Shon Rathbone, EVP and executive creative director, Publicis Dallas. “Whatever the medium, Holli uses the details of execution to amplify the creative idea. Her broad experience will help us elevate our work across the board.”

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: CiCi’s Pizza, GSK, Nestlé brands Nestlé Pure Life and Juicy Juice, Simon Property Group, and ServiceMaster brands TruGreen and Terminix, among others.

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Rob Feakins Named to Facebook Creative Council

Facebook has announced the creation of the Creative Council — 14 agency executives enlisted to provide advice as a “sounding board for identifying top priorities for agency creatives in areas like product, measurement and programs.” The announcement from Cannes Lions International Festival of Creativity underscored how vital the agency community is to the possibilities on Facebook. This new council will compliment the existing Client Council of execs from top advertisers. Among the 14 agency elite is Publicis Kaplan Thaler’s Chief Creative Officer and President, Rob Feakins.

“Every day social media becomes a more creative medium. This is a real chance for Facebook to partner with creative leaders with the objective of liberating creativity on Facebook,” Feakins added.

Classically, Facebook has prioritized user experience over advertising presence, minimizing advertising’s influence on product development. As Facebook emerges in the publicly traded market, by collaborating with ad agencies, Mark Zuckerberg’s leadership team will strike a balance between user and advertiser interests. This balance will be integral to both Facebook and agencies’ success as more and more marketers shift their budgets from tradition to digital media.

Mark D’Arcy, Facebook’s Global Director of Creative Solutions, made the announcements: “The more Facebook can listen to the agency community and arm them with more information on the latest our platform has to offer, the more creativity we will see come to Facebook.”

Here’s the full list of 2012 members of the Creative Council:

  • David Droga, Founder/CEO, Droga5
  • Nick Law, CCO, R/GA
  • Jeff Benjamin, CCO, JWT
  • Colleen DeCourcy, Founder/CEO, Socialistic
  • Linus Karlsson, CCO for Global Brands, McCann
  • Mike Lazerow, Co-Founder/CEO, Buddy Media
  • Rob Feakins, CCO/President, Publicis
  • Mark Tutssel, CCO, Leo Burnett
  • Amir Kassaei, WW CCO, DDB
  • Mark Waites, CCO/Founder, Mother
  • Toshiya Fukuda, CEO ECD, 777
  • James Hilton, CCO, AKQA
  • Rob Reilly, CCO, CPB
  • Tor Myhren, CCO, Grey

Facebook’s full press release

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