P&G Recognizes Publicis Worldwide as Top Performing Global Partner

Tells Top Strategic Business Partners that Focus is on Growth and Value Creation

CINCINNATI (October 28, 2013) -The Procter & Gamble Company has recognized its top performing external business partners at its annual External Business Partner Recognition Dinner. Nearly 80 top suppliers and agencies attended the annual event to recognize and celebrate key contributors who have demonstrated partner excellence.

Speaking at the event, A.G. Lafley, P&G’s Chairman of the Board, President and Chief Executive Officer, said: “For P&G, the primary drivers of growth and value creation are innovation and productivity. P&G’s external business partners help us deliver both, creating value for consumers, customers and shareholders alike.”

AGLafleyMr. Lafley added that the collective capabilities of the companies and individuals in P&G’s global partner network offered a powerful competitive advantage. During his presentation he highlighted the contributions from a number of external business partners helping P&G innovate across its global supply chain.

Global Product Supply Officer Yannis Skoufalos built upon that. “Product Supply works hand-in-hand with our supply chain partners, exploring every aspect to innovate, drive out costs, and serve our customers and consumers better,” he said. When we collaborate with our supply chain partners, we create consumer value and competitive advantage for P&G.”

Among P&G’s more than 82,000 suppliers and agencies, fifteen received the highest honor of being named “External Business Partner of the Year.”

P&GAwards4“I congratulate all of our award winners, especially those who were recognized as ‘External Business Partner of the Year,’” said Rick Hughes, Chief Purchasing Officer. “Our external business partners are a critical part of the P&G team and a true competitive advantage.”

In addition to the select few “External Business Partner of the Year” awards, all companies performing consistently at high levels within P&G’s internal performance management system earned Excellence Awards. Publicis Worldwide in the USA was among the 77 external business partners receiving this distinction.

Thirty-six of this year’s Excellence Award winners were also winners in 2012, including Publicis Worldwide, winning for a fourth straight year in-a-row. P&G works with all business partners to reach excellence levels, and therefore there is no limit on the number of excellence awards that can be achieved.

Susan Gianinno, Chief Executive Officer of Publicis Worldwide in the USA added, “No other agency has won this award for four consecutive years.  This is a monumental achievement and one which we never take for granted.  The only way we keep winning is that our teams working on P&G never stop striving to be even better. This is a source of pride and of great accomplishment.  Congratulations to all of our P&G teams (and all those who work to support these teams) for making us all look so good and feel so proud.”

For a full list of award recipients, visit P&G’s Corporate Newsroom.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Publicis Worldwide in the USA
LION_clearBackground
Publicis Worldwide in the USA is the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A.  Publicis Worldwide in the USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle.  The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.

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Publicis Kaplan Thaler Nabs 2 Mashies Awards for Citi Bike App

NEW YORK CITY, NY (October 11, 2013) – Advertising executives, brand marketers and press recently gathered at New York’s Altman building to celebrate the winners of Mashable’s inaugural Mashies awards, honoring the best and most creative work in digital marketing. Publicis Kaplan Thaler received two Mashies, Best Branded App and Best New Brand for their work with Citi Bike, New York City’s bike share program.

Mashies4Todd Wasserman, Mashable’s business editor noted in a recent post, “The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. It is a real-time dialogue in which brands can be upended by an ill-conceived tweet or a rogue YouTube posting. In such an environment, we think marketers deserve kudos for making the right calls and applying creative solutions. That’s why we’ve created The Mashies, which are designed to recognize the very best marketing in social media. The Mashies will highlight thought leadership in such categories as Best Real-Time Marketing, Best Use of Twitter, Best Branded Vine and Best Use of Facebook, among others.”

Mashies Award WinnersGuest judges combed through hundreds of submissions to select the best. Winners were selected by Mashable’s editorial team and an outside panel of industry leaders.

“The fact that Publicis Kaplan Thaler won in the best branded app category against some of the best digital agencies in the country says everything about how far this agency has come and our emerging digital expertise,” said Rob Feakins, Publicis Kaplan Thaler’s Chief Creative Officer and President.

CitiBikeAppNew York City fundamentally changed when over 300 stations and 5,000 bikes were introduced. Since New Yorkers don’t always react well to change, the entire program had to be easy to use, or Citi Bike would never truly be embraced. Publicis Kaplan Thaler created a simple way for riders to locate available bikes wherever they were in the city — The Citi Bike mobile app. At a glance, riders are able to locate nearby stations and the ratio of bikes to empty docks. The app also offers full station details, riding tips, turn-by-turn directions to anywhere in the city and a timer to help riders avoid late fees. The app also utilized a partnership with The New York Times to help riders unlock the city and discover parts of the city they’ve never seen before. Riders can also notify friends where they are headed on Citi Bike.

The highly successful app has reached over 130,000 downloads, garnered positive attention from media outlets like The Huffington Post, The New York Times and Daily News and has allowed riders to travel over 5 million miles.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Officer – Jim Kotulka
ACD/Art Director – Chris Smith
ACD/Copywriter – Brian Bellanca
Art Director – Nadia Kamran
Art Director – Rodrigo Romariz
User Experience – Rob Philibert
Strategy – Mike Taylor
Project Management – Ann Neilsen
Project Management – Jeff Lipson
Project Management – Joseph Murphey

A list of all Mashies Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Mashable
MashiesMashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

About Citi Bike
unnamedCiti Bike is New York City’s bike sharing system. Intended to provide New Yorkers and visitors with an additional transportation option for getting around the city, bike sharing is fun, efficient and convenient. A bike sharing system consists of a fleet of specially designed, sturdy, very durable bikes that are locked into a network of docking stations sited at regular intervals around a city. The bikes can be rented from and then returned to any station in the system, creating an efficient network with many possible points and combinations of departure and arrival. With thousands of bikes at hundreds of stations, Citi Bike will be available for use 24 hours a day, all year ’round. The station network will provide twice as many docking points as bicycles, assuring that an available dock to return your bike is always nearby. Citi Bike will be operated by NYC Bike Share LLC, a wholly-owned subsidiary of Alta Bicycle Share. Alta is a unique company focused solely on operating large-scale bike share systems. System equipment is provided by Public Bike System Company (PBSC), which created the first solar-powered bike share system in the world, and has close to 20,000 bikes on the street globally. Bike systems in the Alta/PBSC family include London, Washington, D.C./Arlington, VA; Boston, MA; Minneapolis, MN; Melbourne, Australia; Chattanooga, Tennessee, Toronto, Ottawa, and Montreal, Canada with Chicago and San Francisco geared to launch.

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Publicis Kaplan Thaler Receives Several Communication Arts Advertising Annual Awards

NEW YORK CITY, NY (September 9, 2013) – Publicis Kaplan Thaler received three Communications Arts’ Advertising Annual Awards. The Communication Arts Awards honor the best in visual communications from around the world and recognize the finest talent in the industry.

The following PKT creative was recognized:

Bounty “Dry Spills”

2e6ba290c98cced2958dade22a4a29436607b290ec233b340d8c9f7ef1d1235acfc2345601e0ab73f1f922b3335ca3a1Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Copywriter – Larissa Kirschner
Art Director – James Rothwell

Bounty “Monster Spills”

e4560c8054579adb1cc50a0b7ddc1d442223d101c51c3fd241ce945b519a6e867dfb276b64655392229efd865ca3b4ae

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Copywriter – Dennis Greeley
Art Director – Julian Newman

Scope “Good Breath Is A Good Move” campaign

To hear the Scope Radio work, click here.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Creative Director – Carlos Figueiredo
Copywriters– Alexis Garber and Kat Saoyen
Producer – Marissa Schaeffer

The Communication Arts Advertising Competition is the most prestigious competition for creativity in advertising. Any advertising project printed, published or aired for the first time from May 2013 through May 2014 is eligible. Selected by leading creative directors, art directors and writers, the winning entries will be distributed worldwide in the Communication Arts Advertising Annual, in print and on the iPad, and on commarts.com, assuring important exposure to the creators of this outstanding work. CA’s Award of Excellence is one of the most-coveted awards in the industry. If chosen, winning places recipients in the highest ranks of your profession.

CA_AwardOfExcellence_Web-300x300Each winning entrant will receive a personalized Award of Excellence, milled from solid aluminum and award certificates issued for firms, individuals and clients.

The CA jurors work in multiple screening teams. Each category is divided between the screening teams so each group screens a portion of the entries. Each juror views the entries independently. Any juror can put an entry into the final voting by selecting it.

For finals, all jurors work as a single team. After the judges make their selections, their votes are tallied. A simple majority is usually required for a finalist to be selected a winner.

The work listed above will be featured in the November/December 2013 issue of Communication Arts. A list of all Communication Arts’ Annual Advertising Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Communication Arts
2013Comm ArtsFounded in 1959, Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication. Whether in print or online, CA’s editorials, feature articles and the annual competitions it sponsors provide new ideas and information, while promoting the highest professional standards for the field. Now in its 53rd year, CA continues to showcase the current best—from industry veterans to tomorrow’s innovators—in design, advertising, illustration, photography, interactive media and typography. Communication Arts and http://www.commarts.com are owned and operated by Coyne & Blanchard, Inc.

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Publicis Groupe Appoints Arthur Sadoun CEO, Publicis Worldwide

PARIS, FRANCE (October 7, 2013) – Publicis Groupe announced today that it has named Arthur Sadoun as new CEO of Publicis Worldwide.

He will be joining the P-12, Executive Committee of Publicis Groupe, and will report to Maurice Lévy, Chairman and CEO of Publicis Groupe.

Portrait of Mr Arthur Sadoum“This appointment comes as a natural step in Arthur’s career path within our Groupe. He joined us as Chairman of Publicis Conseil, which he modernized while sustaining its growth and improving its creative work. Arthur also applied his vision and talents to Publicis Worldwide’s activities in France. Arthur will pursue the work begun by Jean-Yves Naouri aiming to make Publicis Worldwide the Groupe’s most performing network, while reinforcing the positioning “Lead The Change” which he initiated ” declared Maurice Lévy

“It is a great honor to be the CEO of the network which carries the name of the Groupe and which was the starting point of Marcel Bleustein-Blanchet. I would like to thank Maurice Lévy for his confidence. Publicis has built its success on three core values: innovation, client obsession and entrepreneurship. It is my task, in a world of radical change, to ensure that these values are lived stronger than ever and that we meet the challenge of leading change in our industry for our client.” said Arthur Sadoun.

LION_clearBackgroundArthur Sadoun has spent half of his career at Publicis Groupe, and the other half at Omnicom Group. He has been President of TBWA Paris, elected under his direction Agency of the Year four years in a row at the Cannes Lions International Festival of Creativity. He joined Publicis Conseil in 2006 as Chief Executive Officer. In 2009, he was named Chief Executive Officer of Publicis France, and in 2011, Managing Director of Publicis Worldwide, alongside Jean-Yves Naouri, Executive Chairman, Publicis Worldwide. Publicis France was recognized Communications Group of the Year in 2009, 2010, 2011, and 2012.

Present in over 80 countries with 11,000 employees, Publicis Worldwide’s counts amongst some of its major clients AXA, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.

Click here for a downloadable PDF of this press release.

About Publicis Groupe
Publicis-Groupe-logo-300x278Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals.

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Publicis Seattle Momentum Continues: Britt Fero Joins as EVP, Head of Strategy

SEATTLE, WA (September 10, 2013) – Publicis Seattle has tapped Britt Peterson Fero as Executive Vice President & Head of Strategy, according to Scott Foreman, CEO, of the office.  Fero comes directly from Cole & Weber, where she was a Partner and Director of Growth Strategy. At Publicis Seattle, Fero will lead strategy on existing clients, new business, and further expand the agency’s strategy offering and department.  Fero reports to Foreman, and completes the office leadership team which includes: Jason Sullivan, EVP, Managing Director; Andrew Christou, EVP, CCO; Steve Williams, SVP, Group Creative Director, and Hart Rusen, SVP, Group Creative Director.  Publicis Seattle recently won the Eddie Bauer account, and counts T-Mobile, Seabourn, and Les Schwab, among their clients.

Britt Peterson Fero photoForeman stated, “I am so excited Britt has joined us.  She has a proven track record of unlocking a brand’s true potential with adventurous thinking and ideas.  She will make us and the work we do even better, and we’re excited to get her immersed in our current client’s brands and our new business opportunities.”

Fero stated, “In today’s increasingly dynamic marketplace — with increasingly discerning and demanding people — brands need a culture of action. To me strategy must be a verb, not a noun.  I look forward to helping brands seize new business opportunities and putting my vision of strategy into action at Publicis Seattle.”

During Fero’s tenure as Partner at Cole & Weber, the agency built relationships with the International Olympic Committee, Target, Kellogg’s, Epson, Microsoft, Ste. Michelle Wine Estates and Washington’s Lottery.  Additionally, she drove development of two key thought-leadership research pieces: the first around the sociability of brands (Project Butterfly) and the second around how consumers shop convenience stores (Project See Store).  Project Butterfly was recognized as the Grand Winner of the Ogilvy Great Minds Quality in Research Award and Project See Store was honored as Best Qualitative Research of the Year by the QRCA.

Fero is a Publicis alumna, serving as Director of Development and Innovation in Seattle in from 2004 – 2007. Prior, she worked at Fallon & Duffy Design in Minneapolis and New York leading brands such as United Airlines, Starbucks, Virgin Mobile and Bahamas Tourism.  A contributor to Forbes, Fast Company and MediaPost, Fero’s work has been recognized by Communications Arts, the One Show and Cannes, and featured in Juicing the Orange, Brand Apart and Michael Serazio’s book “Your Ad Here.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.

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Publicis Kaplan Thaler Appoints Joshua Hirsch as New Chief Technology Officer

Agency Strengthens Fully Integrated Model, Client Offering

NEW YORK CITY, NY (August 16, 2013) – Publicis Kaplan Thaler announced today it has hired Joshua Hirsch as EVP, Chief Technology Officer to expand its deep bench strength and best-in-class offering. In this role, Hirsch will lead the New York-based shop’s technology and innovation practice, ensuring clients benefit from the most advanced programs, products and emerging technologies. He will report to Robin Koval, CEO of Publicis Kaplan Thaler.

JoshuaHirschPreviously, Hirsch served as Partner & Minister of Technology at Big Spaceship, where he led the shop’s research and development team, building numerous award-winning digital projects. He has also held senior designer/development posts at Asymptote and Guggenheim.com.

“Today, technology informs the creative process as never before, and Joshua will help provide our clients with an unprecedented level of innovation,” said Robin Koval. “Joshua is a proven leader with a significant track record of developing impressive front-edge solutions, and we couldn’t be more pleased to have him join us. We expect to do truly innovative and industry-leading work together – work that continues to lead the change for our clients.”

Susan Gianinno, Chairman & CEO, Publicis Worldwide in the USA, stated, “Digital continues to be at the center of everything we do for our clients across Publicis Worldwide in the USA. My goal is for each office in the USA network to continue to both cultivate, and accelerate, digital innovation under the guidance of superior digital talent and leadership. The teaming of Joshua, with the leaders we have in place in our largest Publicis office in the USA, will ensure that digital-thinking adds significant value to all the clients across this flagship operation.”

Named one of the ad industry’s top 10 technologists of 2011, Hirsch is a member of the International Academy of Digital Arts & Sciences and a long-standing adviser on Adobe Software launches. He often shares his expertise at industry conferences, instructional workshops and awards panels throughout the world, including the One Show and Art Directors Club.

Hirsch is a graduate of Northwestern University.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

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Publicis Dallas Taps Tyler Beck as SVP, Dir. of Consumer Insights

Beck Brings Big Brand Experience and Collaborative Leadership Skills to Agency

DALLAS, TX (August 7, 2013) – Publicis Dallas taps Tyler Beck for the new role of senior vice president/director of consumer insights, reporting directly to Sally Kennedy, CEO, Publicis Dallas. Beck brings big brand experience to the agency having worked on VISA, Samsung, GM, P&G, Starbucks, Guinness, Citibank and Unilever, among others. He will work on all Publicis Dallas clients, including recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestle Pure Life and Nestea, among others.

PUBLICIS DALLAS TYLER BECK AS SVP/DIRECTOR OF CONSUMER INSIGHTSKennedy stated, “Tyler’s experience speaks for itself: big brands, big results. His gift for strategic insight will bring a new depth to the brain trust of Publicis Dallas. He is the epitome of a truly collaborative leader and team player, with the skills to lead our growing strategic planning group in an exciting direction. In the new role of director of consumer insights, Tyler will curate the Publicis Dallas perspective on all things consumer-related for our growing client roster.”

Beck was most recently executive director of strategy at Cheil USA in New York, where he built and ran the planning discipline at its New York and Dallas offices. Prior to Cheil, Beck was senior vice president/group behavioral planning director at BBDO NY, where he pitched and won P&G’s Future Friendly product line. Before that, he was at Lowe Worldwide NY, where he led the global Stella Artois account as well as Unilever’s Degree account as brand strategy director. Beck also spent six years at TBWA/Chiat/Day LA, where he helped turn around Nissan.

Beck stated, “I couldn’t be more excited to join Publicis Dallas as director of consumer insights. I could feel the positive energy emanating from this place from the moment I first stepped into the office. I’m looking forward to working with Sally and the leadership team to help take planning and the agency to the next level.”

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.

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Omnicom & Publicis Groupe to Merge

Merger of equals to create Publicis Omnicom Group, a best-in-class communications, advertising, marketing and digital services company with combined 2012 revenue of $22.7 billion — Combined market capitalization of $35.1 billion

Brings together iconic agency brands, offering clients industry-leading breadth of services, global reach & the most highly recognized & awarded talent
Jointly led by Omnicom CEO John Wren & Publicis Groupe CEO Maurice Lévy as co-CEOs
Provides compelling benefits for clients, employees & shareholders
Publicis Groupe/Omnicom shareholders will each hold approximately 50% of new company’s equity
New entity expected to be listed on the NYSE & Euronext Paris & included in S&P 500 & CAC 40

NEW YORK CITY, NY & PARIS, FRANCE (July 28, 2013)Omnicom Group Inc. (NYSE: OMC) and Publicis Groupe SA (Euronext Paris: FR0000130577) today announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion / €17.7 billion. Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined equity market capitalization of approximately $35.1 billion / €26.5 billion. The merged group of more than 130,000 employees will be exceptionally well positioned to serve clients’ evolving needs, helping them to build their brands and grow their businesses in the rapidly changing communications landscape.

The combination, which has been unanimously approved by the Boards of Directors of both companies, brings together the most extensive portfolio of best-in-class agencies offering clients the industry’s leading talent across disciplines and geographies. Publicis Omnicom Group will include such iconic agency brands as BBDO, Saatchi & Saatchi, DDB, Leo Burnett, TBWA, Razorfish, Publicis Worldwide, Fleishman-Hillard, DigitasLBi, Ketchum, StarcomMediaVest, OMD, BBH, Interbrand, MSLGROUP, RAPP, Publicis Healthcare Communications Group (PHCG), Proximity, Rosetta, CDM, ZenithOptimedia and Goodby, Silverstein & Partners, to name just a few.

Maurice Lévy, Chairman and CEO of Publicis Groupe, said: “The communication and marketing landscape has undergone dramatic changes in recent years including the exponential development of new media giants, the explosion of Big Data, blurring of the roles of all players and profound changes in consumer behavior. This evolution has created both great challenges and tremendous opportunities for clients. John and I have conceived this merger to benefit our clients by bringing together the most comprehensive offering of analog and digital services. Equally important, it will offer our talented people new avenues for growth and success at the crossroads of strategic intelligence, creativity, science and technology.”

Omnicom HeadquartersJohn Wren, CEO of Omnicom, said: “Both Maurice and I believe this new company reflects our vision of retaining the best talent, attracting an incredible roster of clients and leading innovation. Omnicom and Publicis Groupe are reshaping the industry by setting a new standard for supporting clients with integrated messaging across marketing disciplines and geographies. This combination will enable us to leverage the skills of our exceptionally talented people, our broad product offering, enhanced global footprint, and tremendous roster of global and local clients. In short, we believe this is a merger that will set our new company on a path to accelerated growth, with long-term benefits for clients, employees and shareholders.”

Mr. Wren & Mr. Lévy said jointly: “For many years, we have had great respect for one another as well as for the companies we each lead. This respect has grown in the past few months as we have worked to make this combination a reality. We look forward to co-leading the combined company and are excited about what our people can achieve together for our clients and our shareholders.”

Publicis Omnicom Group has been structured with balanced corporate governance consistent with the spirit of a merger of equals. Publicis Groupe and Omnicom’s CEOs will lead the company as co-CEOs through an initial integration and development period of 30 months, following which Mr. Lévy will become non-executive Chairman and Mr. Wren will continue as CEO. The company will have a single-tier board with 16 members, consisting of the two co-CEOs and seven non-executive directors from each company.

Maurice Levy & John Wren Shaking HandsFor the first year following the closing of the transaction, Bruce Crawford, currently Omnicom Chairman, will be the non-executive Chairman of Publicis Omnicom Group. He will be succeeded by the current Publicis Groupe Chairperson, Elisabeth Badinter, as non-executive Chairperson for the second year following the closing of the transaction.

The transaction is expected to create significant value for shareholders. The new company’s broader portfolio of agencies and services and deeper geographic footprint will allow the combined company to accelerate revenue growth and create operating synergies. The future scalability and internal synergies of the combined company are expected to generate efficiencies of $500 million / €377 million.

The transaction is a cross-border merger of equals under a holding company, Publicis Omnicom Group, in The Netherlands. The Group’s operational head offices will continue to be based in Paris and New York. The merger is expected to be tax-free to the shareholders of both companies. The transaction has been structured so that the shareholders of Publicis Groupe and Omnicom, after special dividends, will each hold approximately 50% of the equity of Publicis Omnicom Group. Publicis Groupe shareholders will receive one newly issued ordinary share of Publicis Omnicom Group for each Publicis Groupe share they own, together with a special dividend of €1.00 per share. Omnicom shareholders will receive 0.813 newly issued ordinary shares of Publicis Omnicom Group for each Omnicom share they own, together with a special dividend of $2.00 per share. In addition, Omnicom shareholders will receive up to two regular quarterly dividends of $0.40 per share if declared and the record date occurs prior to closing.

maurice_levy_john_wrenMs. Badinter and family members as well as Mr. Lévy have entered into agreements in support of the merger, as have Mr. Wren, Mr. Crawford, and Mr. Randall Weisenburger, Omnicom’s CFO.

Publicis Omnicom Group is expected to be listed on the NYSE and Euronext Paris, traded under the symbol OMC, and to be included in the S&P 500 and CAC 40.

The transaction is subject to approval by the shareholders of both companies as well as numerous regulatory approvals. It is expected to close in the fourth quarter of 2013 or the first quarter of 2014.

Publicis Groupe and Omnicom have expressed the desire to have their shares start trading simultaneously on the day of announcement. As a consequence and because of the time difference, Publicis Groupe has asked Euronext Paris to postpone the trading of its shares to 9.30am New York time / 3.30pm Paris time.

Moelis & Company is financial advisor to Omnicom on the transaction. Rothschild is acting as financial advisor to Publicis Groupe. Legal advisors to Omnicom are Latham & Watkins LLP and De Brauw Blackstone Westbroek N.V. Legal advisors to Publicis Groupe are Wachtell, Lipton, Rosen & Katz; Darrois Villey Maillot Brochier; and NautaDulith N.V. Jones Day provided counsel to Moelis & Company.

Click here for a link to the official press release and press kit.

About Publicis Groupe
Publicis-Groupe-logo-300x278
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals.

About Omnicom
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Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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Publicis Seattle Hosts Women Who Rock Panel

Women Who Rock PosterSEATTLE, WA (July 25, 2013) – Publicis Seattle hosted Women Who Rock, a panel discussion showcasing six of Seattle’s most successful businesswomen. The event, held at the agency, saw an amazing turnout. The entire office along with friends, clients, and other companies in our building gathered in the agency café for gourmet popcorn, adult beverages and an insightful panel discussion by area business leaders.

Women Who RockThe impetus for the event came from a current exhibit of the same name on display at EMP Museum, one of the agency’s clients. Rather than focus on the women who have shaped the music world, Publicis Seattle’s event was a celebration of some of the most successful women running Seattle businesses with a focus on innovation, creativity and culture. The event began with a panel discussion and live audience Q&A and was followed by a curator-led tour of the actual EMP exhibit.

The event was moderated by Shireen Jiwan, Chief Investigator at Sleuth, and the panelists were:
Kimberly Harris – President and CEO, Puget Sound Energy
Halle Hutchison – Managing Director of Brand Management, Alaska Airlines
Renee Erickson – Chef/Owner, The Whale Wins, Boat Street Cafe and The Walrus and the Carpenter
Andrina Bigelow – CEO, Fran’s Chocolates
Amy Bohutinsky – CMO, Zillow
Jill Wenger – Founder and CEO, Totokaelo Design

DSC01366 The panelists gave their perspective on the challenges of business, the inspiration that Seattle gives them, the importance of being true to yourself and where you want to go in life. When Renee Erickson was asked about opening her own restaurant, she responded, “Buying a restaurant at 25 was the scariest thing I’ve ever done. It’s also the best thing I’ve ever done and changed my life forever.”

Halle Hutchison, who oversees Alaska Airlines’ product marketing, sponsorships, advertising and promotions noted, “Being a visionary is one thing. Being a control freak is another. Let the people around you be great, too, and you’ll all share in the successes.”

Andrina Bigelow, a successor to her mother, Fran, as CEO of Fran’s Chocolates spoke about what makes her a successful businesswoman: “We stay true to our mission, we always go back to that same goal. We will never compromise on quality, whether its packing, customer service, our retail stores, every single decision we make. Even if it means we could make a little bit more money by compromising and buying something a little cheaper, an ingredient that’s a little cheaper, going after a product category or segment that’s really popular, we just wont do it. And we’ve started out that way, and continue everyday to stay true to that mission and I think that’s been incredibly powerful for us in terms of success of the business.”

DSC01063BIn closing, Jill Wenger offered some advice to the audience: “Let the rest of your peers settle. Be adventurous in your actions.” Another panelist, Amy Bohutinsky added, “I never really planned it this way, even five years ago I don’t know if I would have said ‘I want to be a CMO.’ If anyone’s ever read Sheryl Sandberg’s book, there’s a line it that says a career is a ‘jungle gym not a ladder’ and as long as you know the things you like to do and the things that make you passionate you can’t plan the exact path to get there. It takes just as much work to swing for the fences as it does to lay down a bunt. But only one of these approaches has the potential for greatness. Think about it.”

As an agency rooted in adventurous thinking, it made sense to bring together some of the most adventurous thinkers in the world of business, creativity and culture to share their perspectives. This was an opportunity for 200 of tomorrow’s leaders to listen and learn from some of the country’s most successful business leaders. Women Who Rock was the first in what will be a series of panels, roundtables and other creativity-inspired events hosted by Publicis Seattle, championing the ideas and principles that keep our industry and agency moving forward.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.

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Publicis Dallas Hires International Digital Creative Director Santiago Bourges Waldegg

Bourges Waldegg Brings Multi-Cultural Experience & Aesthetic to All Things Digital at Agency

DALLAS, TX (July 18, 2013) – Publicis Dallas has hired Santiago Bourges Waldegg as vice president/digital creative director reporting to Shon Rathbone, executive creative director. Bourges Waldegg has worked on name brands in both the USA and Mexico, including Pepsi, Levi’s, Nissan and HP. He was most recently digital creative director at Dieste, a leading Hispanic agency headquartered in Dallas. He will work on all clients at the agency, which include recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestlé Pure Life and Nestea, among others.

Santiago Bourges Waldegg“Santiago brings a unique perspective and a depth of blue chip digital experience,” Rathbone said. “His passion and curiosity about the convergence of technology and culture is really great. I can’t wait to work with him.”

Bourges Waldegg’s experience bridges cultural boundaries. He was born in Mexico and worked for ARC/Leo Burnett there before transferring to the Chicago office. Subsequently, he joined Dieste in Dallas as digital creative director, working on campaigns that target the Hispanic market.

“Santiago is extremely talented and a great addition to our creative team. We also love the multi-cultural aspect of his background,” said Sally Kennedy, CEO, Publicis Dallas. “Given the changing face of America, having a senior leader with a diverse perspective is a great bonus.”

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone Americas; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.

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