Posts Tagged AT&T
COLUMBUS, GA (May 13, 2013) – Sometimes being the loudest voice in the room, means being the most memorable voice in the room. No, we are not referring to the “Aflaaaac!” shriek of the Aflac Duck. We are referring to the enormously successful use of social media, making Aflac one of the most recognizable names in insurance and landing it on Forbes’ FORTUNE 500 Social Media List ranking #118. As early adopters of the new technology, Aflac and their agency Publicis Kaplan Thaler began building a massive amount of content behind the flagship TV duck.
As the brand champions storytelling, Aflac’s posts on Facebook, Twitter and YouTube revolve around the people their insurance helps and the forever evolving life of the Aflac Duck. In case you hadn’t heard, he has been recovering from debilitating injuries using the insurance provided to him by Aflac.
Results have been stellar. The Aflac company mascot has a verified Twitter account (over 20,000 followers) and more than 380,000 Facebook fans, an impressive number considering “Health insurance isn’t something people want to think about at all,” says Michael Zuna, chief marketing officer for Aflac. “The Duck allows us to give Aflac a voice. He’s very relevant and timely and engaged in America.”
With numbers like these CNN Money rated the Aflac and the Duck as one of nine “Social Media Stars” in the FORTUNE 500. The honor puts Aflac amongst classic brands like General Motors, Coca-Cola and AT&T; quite a feat for an insurance brand.
The Aflac-PKT model has spurred a wave of competitors in the category to follow suit, but they are hard pressed to match the success of Aflac’s brand.
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For seven consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World’s Most Ethical Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 15th consecutive year. Also, in 2013, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 12th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
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DALLAS, TX (April 11, 2013) – Every year the Dallas Business Journal honors the top female executives and business owners in the Dallas area. Dallas’ concentration of major businesses from a wide spectrum of industries makes this recognition especially prestigious.
Sally Kennedy, Chief Exectuive Officer at Publicis Dallas, found her name on the coveted list of 26 this year. She joins Lori Lee of AT&T, Kim Dixon of FedEx and Mandy Ginsberg of Match.com, among others, as some of the finest businesswomen in America. Sally’s efforts on clients like Cici’s Pizza, TruGreen, Terminix, BMW and Nestle Pure Life have turned Publicis Dallas into an important arm of Publicis in the USA. Recent work for Histoplasmosis.org, a non-profit, was even shortlisted at the Cannes Lions.
“It was fun to be included in this,” said Sally Kennedy. “It’s always nice to be recognized but moreover, it was a great opportunity to network with other senior female execs in the Dallas marketplace. It’s led to a productive series of lunches!”
Now in its sixth year, the Women in Business Awards honorees will be featured in the June 14 issue of the DBJ and awarded during a June 14 luncheon at the Irving Convention Center.
About The Business Journals
The Business Journals is the premier media solutions platform for companies strategically targeting business decision makers. We deliver a total business audience of over 10 million people via our 43 websites, 40 publications and 550 annual industry leading events. Our media products provide comprehensive coverage of business news from a local, regional and national perspective. We have more people, publications and websites covering our nation’s business than any other business media organization. The Business Journals are a division of American City Business Journals.
About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.
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T-Mobile Gallops Into New Territory: Publicis Seattle & Riney Take Direct Aim at AT&T, Verizon & Sprint
SEATTLE, WA (March 26, 2013) – The hyper-competitive telecommunications market shares more than a few similarities with the Wild West… intimidating bullies, group pressure, sinister bandits, controlling gang leaders, countless townspeople who feel taken advantage of… and of course, the rogue independent. After years of ruthless competition and a renaissance in mobile technology, only four major carriers are still in their standing: AT&T, Verizon, Sprint and T-Mobile, making the cowboy days of old the perfect metaphor for today’s mobile marketplace. Hot on the heels of the iPhone 5 release, T-Mobile debuted an aggressive Western style advertising campaign from Publicis Seattle and Riney to paint its brand in a new light.
Always devoted to freedom and being different than the “old school” carriers, the first ad features motley crew of four bandits, representing the big four carriers, entering a lonely mountain town with bad intentions on their faces. One of the riders then has a sudden change of heart and decides pushing people around isn’t what he wants to do with his life anymore. He then throws on an all-too-familiar magenta hat, and rides off into the distance with a smile on his face: a simple, yet clever metaphor to describe the strong armed ways of current telecommunications companies.
T-Mobile’s new brand messaging takes direct aim at the competition, and most pointedly, AT&T. The highlight of the brand messaging is crystal clear. T-Mobile now provides data plans that are cheaper, simpler and more transparent, than any other phone carrier. It also enters the iPhone marketplace with an unbeatable offer of a new iPhone5 for $99 down, and no contract. Talk about a bold step to stop the cell phone bullying.
“These bold moves serve notice that T-Mobile is canceling its membership in the out-of-touch wireless club,” said John Legere, president and CEO of T-Mobile USA, Inc. “This is an industry filled with ridiculously confusing contracts, limits on how much data you can use or when you can upgrade, and monthly bills that make little sense. As America’s Un-carrier, we are changing all of that and bringing common sense to wireless.”
Currently, T-Mobile has approximately a quarter of the U.S. smartphone market share that AT&T and Verizon enjoy. AT&T, Verizon and T-Mobile had 33.3%, 32% and 8.2% of the U.S. smartphone market, respectively, according to a December 2012 Kantar report.
Commenting on the new commercial, Peter DeLuca, T-Mobile’s Senior Vice President, Brand & Advertising, stated, “It’s metaphorical…we’re moving in a different direction.” He added, “All the swagger you saw [at the press event], you’ll see in our advertising in all channels.”
In a category where services are nearly identical, the first carrier to finally start appealing to the real desires of its customers may win a considerable chunk of market share. T-Mobile wants its customers to know they’re listening to them. With guidance from Publicis Seattle and Riney in San Francisco since 1997, T-Mobile will continue with a fresh perspective sure to attract masses of unsatisfied AT&T, Verizon and Sprint customers while putting T-Mobile at the forefront of a consumer revolution in telecom.
About T-Mobile USA Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the fourth quarter of 2012, approximately 132.3 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.4 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most.
About Publicis Seattle
Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.
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