Posts Tagged award

Publicia Kaplan Thaler & Citi Wins 17 FCS Portfolio Awards

NEW YORK CITY, NY (May 16, 2013) –  Publicis Kaplan Thaler’s work in the financial sector for Citibank has drawn some high praise this year from multiple award organizations. For the second year in-a-row, Citi took home the most trophies with 17 wins (5 of them gold) in multiple categories at the 2013 Financial Communications Society’s annual Portfolio Awards.

FCSThe 19th Annual FCS Awards honor excellence in all financial advertising, media and public relations. This year’s competition included nearly 400 entries. PKT’s work on Citi Olympics, Citi Private Pass and Citi Pond were among the most successful campaigns honored earning five gold, five silver and seven bronze.

PKT won many awards for the digital work in addition to their traditional media work. “Financial marketers have long been at the forefront of embracing and utilizing emerging technologies to connect with their audience,” said Kevin Windorf, FCS president and co-chair of this year’s Portfolio Awards. “Watching how our award winners have incorporated digital efforts into their work over the past several years has been exciting and this year’s winners exemplify the creativity that the best financial communications professionals can bring to this industry.”

Here are the 17 awards Citibank and Publicis Kaplan Thaler walked home with:

Multimedia Campaign354798c8b71fb01d890c8a8642814bcc
SILVER
Citi “Every Step of the Way” Olympic Sponsorship
BRONZE
“Private Pass”

Out Of Home
GOLD
“Clear Checks”
SILVER
“Every Step of the Way”

Print
BRONZE
“Private Pass”

Tablet Single
GOLD
Citi Holiday Helper; Amazon Kindle “Black Friday”

TV Campaign
SILVER
“Sending” “Big Check” “Running Man”

TV SinglePrivatePass
BRONZE
“The Ex”
“Happy Princess Wonderland”

Web Video Campaign
GOLD
“Private Pass”

Web Video Single
BRONZE
“Zombie”

9feacc0aca64cb12fdffd3aead674c6aOut Of Home Single
SILVER
Citi Pond

Print Campaign
BRONZE
“Citi 200”

4e4ab128390d9733acf8065f6e1a5cc3Social Media Custom Community Single
GOLD
Citi “Every Step of the Way” Olympics Sponsorship

Tablet Single
SILVER
Citi 200 Tablet

TV Single
GOLD
“Schedule”
BRONZE
“Leadership

A list of all FCS Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Financial Communications Society (FCS)
fcs-logoThe Financial Communications Society (FCS), a not-for-profit organization, is dedicated to improving professional standards in financial communications. It provides professionals in the industry with a forum for gathering relevant information, sharing ideas and building relationships with industry colleagues. The FCS hosts the annual FCS Portfolio Awards, for creative excellence in financial services advertising, a monthly luncheon series featuring prominent industry speakers, and numerous educational events. The capstone of the annual charity-focused activities organized by the FCS is the FCS Race for Kids (www.fcsraceforkids.org) which has raised more than $1.8 million for three children’s charities since 2000.

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Publicis Kaplan Thaler Wins Silver New York Festival’s International Advertising Awards

NEW YORK CITY, NY (May 2, 2013) – Publicis Kaplan Thaler received a Silver World Medal at New York Festival’s International Advertising Awards in the Radio category for Citibank’s “Too Old” spot. Since 1957 the New York Festival has been honoring the best in media; from traditional forms like radio and print, to cutting-edge work on digital and integrated campaigns. Competitors from all over the world submit their work to be reviewed and judged by some of the top creative executives in advertising today.

f52f4697ce7dbd329b1caca795bbba28The award was a much appreciated pat on the back for the vast amount of work PKT creates for one of its largest clients. Fortunately, that wasn’t the only recognition the Manhattan-based agency received at the International Advertising Awards show. A radio advertisement for Procter & Gamble’s Scope mouthwash, “Offensive 2.0,” was also shortlisted and under final consideration for an award. Yet another milestone in the ongoing success of Scope’s brand revamp that was set in motion earlier this year.

Last but not least, Publicis Kaplan Thaler’s very own Chief Creative Officer, Rob Feakins, was a featured speaker and Executive Jury member for the competition. The advertising veteran evaluated several categories and spoke on the subject of how agencies can retain their top talent in a highly predatory environment. Speakers from Leo Burnett, BMF Sydney and Velocebella also spoke on the subject.

With other award shows fast approaching, PKT hopes to bring home as many top finishes as possible with their upcoming campaigns and new clients.

A list of all New York Festival’s International Advertising Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About New York Festivals
NY Festivals Circle New York Festivals has been honoring The World’s Best Work™ in all media since 1957. Our world-class judges review submissions in the most current and relevant categories to award creativity across all media. With entries and jury members from over 70 countries, it’s the most diverse advertising awards competition in the world. The Grand Jury, conducted online, evaluates all entries to determine the Shortlist. This Shortlist is then judged by the Executive Jury, known as the “Dream Team”-an exclusive group of prominent worldwide chief creative officers from the world’s best advertising agencies. This elite group comes together for five days of live judging to determine the Bronze, Silver, Gold, and Grand winners, as well as the one entry worthy of being named the World’s Best Idea™.

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Publicis Kaplan Thaler & Charmin’s Long-Time Relationship Honored

NEW YORK CITY, NY (April 29, 2013) – Publicis Kaplan Thaler and Procter & Gamble’s Charmin brand garner second place in Ad Age’s Best Agency-Client Marriage Contest, surpassed only by BBDO and Hormel’s relationship.

CharminPublicisThere is a lot to be said for an agency-client relationship that lasts much longer than 50% of the marriages in this country. In a tumultuous time when many agencies are dropped by companies in less than five years, this is quite an honor and achievement; especially in the ultra-competitive market of home goods.

Since 1957, when Procter and Gamble purchased the rights to Charmin, the brand has been inseparable from the predecessor agencies which have now become Publicis Kaplan Thaler. The agency has successfully brought a host of new Charmin products to market; including Charmin Plus, Kids Fresh flushable wipes and Charmin Strong toilet tissue. Similarly, the trusting relationship between Charmin and PKT has led to some of the most innovative and financially successful campaigns in the category’s history.  Charmin’s Pottypalooza Tour, which offered public restrooms for patrons in big cities from New York to San Diego, raised sales almost 15% alone.  When asked about the quality of their relationship with Publicis Kaplan Thaler, Charmin stated, “This longstanding partnership centered around a dedication to creating a more enjoyable ‘go’ has enabled us to build a brand that has sold more toilet paper than anyone else, has weathered economic ups and downs, entry and exits of competitors, and welcomed new team members all while having a great time together.” With a market share of nearly 40%, it’s no surprise they are so thrilled with the work of PKT.

CharminPublicis2There seems to be no end in sight for the successful partnership between Publicis Kaplan Thaler and Charmin.  This sort of closeness and openness can only be achieved by having a good sense of humor about your work. And that comes easily when work is talking about stuff that grosses most people out. Work on Charmin continues at PKT’s New York City offices, and at this rate who knows how many more awards are to come.

For the full Ad Age article, go here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core.  With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of  Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others.  To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit P&G for the latest news and in-depth information about P&G and its brands.

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Publicis Kaplan Thaler Wins Big at New York/District 2 ADDYs

NEW YORK CITY, NY (April 12, 2013) – Publicis Kaplan Thaler garnered a total of eleven New York ADDYs and six District 2 ADDYs for their work for multiple clients at this year’s ADDY Awards Competition. With over 50,000 submissions per year and three separate shows on the local, regional and national levels, the ADDYs are one of the major award competitions in advertising. This year, PKT’s submissions of their major work over this past year were met with great results.

New York ADDYS

Screen Shot 2013-07-17 at 2.43.16 PMPKT’s work for Citibank, “Clear Checks” OOH, Charmin’s “Waterfalls” TV commercial and Swiffer’s “Man Up” digital shorts all won coveted Gold New York ADDYs. Winning any Gold ADDY in advertising’s most competitive market is an accomplishment — Winning three is certainly a sign PKT is doing things the right way.

Screen Shot 2013-07-17 at 2.38.59 PMPKT also picked up an impressive eight Silver New York ADDYs: Bounty’s “Anthem” Olympic TV commercial, Citi’s “Big Check” and “Sending” TV commercials, Citi’s – “Too Old” radio spot, Scope’s Facebook digital/social media presence, Scope’s “Courage Encouraged” integrated campaign, Street Soccer USA’s – “I PLAY FOR” integrated campaign and Hilton HHonors “Experiences Worth Sharing” print work.

Screen Shot 2013-07-17 at 2.45.06 PMIf that wasn’t enough, Publicis Kaplan Thaler was also recognized with a special Judge’s Award of Excellence for Charmin’s “Waterfalls” TV commercial, a spot consisting of multiple shots of running water encouraging viewers to utilize the commercial time to take a bathroom break.

District 2 ADDYs

Publicis Kaplan Thaler was equally competitive at this year’s District 2 ADDY Competition, adding four gold and two silver awards to their growing collection. District Two encompasses the Washington, DC metro area, New York, New Jersey, Pennsylvania, Maryland, and Delaware and represents 16 local clubs.

Screen Shot 2013-07-17 at 2.38.39 PMCitibank’s “Clear Checks” OOH campaign, Scope’s Facebook digital/social media presence, Hilton HHonors “Experiences Worth Sharing” newspaper campaign and Street Soccer USA’s – “I PLAY FOR” integrated campaign all received the coveted Gold ADDY Awards — a major accomplishment when you consider the competition in District 2. All Gold ADDY winners move on to compete for National ADDY Awards.

Screen Shot 2013-07-17 at 2.38.18 PMP&G’s “Anthem” Olympic TV commercial and Citibank’s “Too Old” radio spot received Silver ADDY Awards.

Screen Shot 2013-07-17 at 2.39.49 PM

Street Soccer USA’s – “I PLAY FOR” integrated campaign also received the special honor of clinching the Phil Dusenberry Award, an award given to the best pro bono work of the year. The Phil Dusenberry Award recognizes agencies who have demonstrated a commitment to doing outstanding work for non-profit organizations. The award is named for the late Phil Dusenberry, whose career included many memorable pro bono campaigns.

“A judge’s award is an incredibly special honor because there is no pre-set category for it,” said Publicis Kaplan Thaler Chairman and Chief Creative Officer Rob Feakins. “It comes about solely because the judges were so impressed by the work in Street Soccer USA, they thought it deserved special recognition. And it is special work because the team didn’t just do the communications (posters, video, facebook, and guerrilla) but they named the teams, designed the team logos, and designed the team uniforms. It was an incredibly, inspirational effort.”

Jay Williams, an Executive Creative Director at Publicis Kaplan Thaler also served as one of the judges on this year’s panel.

A list of all District 2 ADDY Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About the ADDY Awards
ADDY_Logo_RGBThe ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.

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Citibank Thinks You Might Be “Too Old” — Publicis Kaplan Thaler Spot Named a Radio Merit Finalist at One Show

NEW YORK CITY, NY (April 10, 2013) –  It’s true; the advertising industry has more award shows than Hollywood. That may lead some to believe the gold trophies they dole out year-round are not valuable. In many cases those people are onto something. The One Club, championing and promoting excellence in advertising and design in all its forms, is different. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work. It is the Super Bowl of creative advertising, and the Golden Pencil is its Lombardi Trophy.

Gold PencilThis year Citibank and their partner agency Publicis Kaplan Thaler were honored as a Merit Finalist in the Radio category for their 60 second spot titled “Too Old.” The comedic ad promotes Citi’s new Thank You Points exchange, in which customers can use their reward points to pay off student loans sooner rather than later.  For almost the entire spot, a voiceover suggests signs you may be too old to still be paying off student loans.  Lines such as “When you and your teeth no longer sleep together that is way, way too old to still be paying your student loans,” keep the audience laughing while reinforcing the need for young people to find out how in the world they’re going to get rid of their college debts.

oldmanThe effectiveness of the message, tied to the smart, no-so-subtle humor makes this a radio advertisement worth talking about; and in one of the industry’s toughest mediums, that is something to celebrate.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Officer – Tom Drymalski
Executive Creative Officer – Perry Essig
Creative – Dennis Greeley
Creative – Julian Newman
Writer – Alexis Garber
Director – Joe Barone
Agency Producer – Mariassa Schaeffer

A list of all One Show Award finalists can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Citi
Citi-Logo-JPEGCiti, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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Scope Bacon Fools America — Captures Attention of One Show

Bacon Flavored Mouthwash A Delicious & Highly Successful Hoax

NEW YORK CITY, NY (April 2, 2013) – Publicis Kaplan Thaler and Scope mouthwash teamed up to pull off the best April’s fools prank in recent memory. The hoax was so successful, it landed on The One Club’s Newsfeeder.com, a website that showcases the most creative Facebook page posts made by brands. Newsfeeder enables creatives to search through a repository of curated Facebook page posts by a number of categories, including agency, brand, most recent, most comments, most likes and most shares.

One Show NewsfeederCreated by The One Club, with strategic partnership and technical assistance from Facebook Studio, Newsfeeder’s goal is to highlight the best work of those influencing this relatively new, but impactful medium. Newsfeeder is also a forum for creative professionals to view and comment on the best work being shared across social media’s biggest stage. Newsfeeder leverages the growing influence Facebook page posts have on brands and, consequently, the creative community.

Scope Bacon’s story began on March 29th of this year with one, simple Facebook post. It was a picture of a red, bacon flavored Scope bottle and the headline read “Indulge your meat tooth.” It also included the Twitter hashtag #scopebacon. That one post garnered over 30,000 likes and over 11,000 comments; an astronomical amount for a mouthwash brand. America was interested.

The first Facebook post was immediately followed by a heavy dose of this television commercial produced by Publicis Kaplan Thaler:

Several more Facebook posts leading up to April 1st. Media outlets from across the country began debating whether this product was real or fake. The earned publicity was widespread and people were doing exactly what Scope wanted; they were talking about the brand.

scope-bacon1-193x300When April 1st rolled around Scope revealed via Facebook that the bacon flavored product was indeed a hoax and that much of America had been duped. Reactions ranged from sheer delight to crushed disappointment from some of Scope’s customers who are bacon enthusiasts. Regardless, Scope was in the headlines of major news outlets and the social media sphere was ablaze with responses. The prank was even covered by NBC’s Nightly News.

By pranking their very own customers, Scope has epitomized their new mantra “Courage Encouraged” and successfully moved their brand one step closer to becoming the industry leader.

To read the Huffington Post’s coverage of the story, go here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core.  With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of  Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others.  To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit P&G for the latest news and in-depth information about P&G and its brands.

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Citibank’s “Every Step of the Way” from Publicis Kaplan Thaler Recognized as PR Week Award’s Best Cause-Related Campaign

NEW YORK CITY, NY (March 7, 2013) – Reeling from the financial crisis and deep mistrust of banks, Citibank wanted to sponsor the 2012 Summer Olympics in a way that repositioned them as an enabler of progress and let people see that the bank supports people and their dreams. PR Week Awards took notice and recognized this effort with first prize in the “Best Cause-Related Campaign” category.

prweekawards1In honor of their partnership with the London Olympic and Paralympic Games, Citi’s “Every Step of the Way” program. This program enabled Citi customers, Citi employees and fans of the Olympic Games to support U.S. Olympic and Paralympic hopefuls and the organizations that helped them on their journey to the 2012 Games. To do this, Citi donated 50 million ThankYou Points ($500,000) to Team USA which fans could direct to an organization or cause that inspired each of the 13 Team Citi athletes.

Citi didn’t just want to put Olympic rings on their ads, so Publicis Kaplan Thaler created an ecosystem of integrated touch-points. The Facebook page acted as the central online hub and included a dedicated Facebook app. The smartphone app was a seamless experience that allowed the user to track an athlete’s progress and cheer them on, and at the same time, support that athlete’s cause right from their mobile device. Athletes provided exclusive content such as training and baby photos and then gave real-time updates about their training regimens and thoughts as they headed into the games. On Twitter, people followed #CitiEveryStep, and television spots got the word out there. During live Olympic coverage, an always-on Newsdesk was staffed 24/7 to cover athletes’ progress at the Olympics.

4010177winnernewimage_0At every turn people were invited to participate, from OOH, print, digital banners to social media, in-branch posters, ATM screens, and a robust NBC Live Extra sponsorship. This attracted news outlets from around the country, generating a torrent of free earned media.

This consumer-centric idea spurred nearly one million unique web visitors to Citi’s page, and almost three hundred fifty million engagements with digital assets.  By coupling heavy consumer-centric engagement with seamless way to raise donations, Citi successfully executed an integrated campaign and made a huge difference, paving the way for future American Olympians.

It was more than a campaign. It was a movement. And, it was a chance for Citi to remind people what it stood for at its 200 year-old core — Helping people, every step of the way.

Screen Shot 2013-07-17 at 11.47.33 PMEntering its 14th year, The PRWeek Awards has grown into an event PR pros look forward to more than any other to celebrate excellence and encourage aspiration. Each year, agencies and companies alike comprise their entries for the potential to win one of the esteemed 35 awards. The categories recognize excellence in campaigns, techniques, personalities, and business, and are awarded to the best corporate, nonprofit, agency, government, and education teams. A PRWeek Award is a unique symbol of achievement and leadership. It immediately sets the winner apart from all others.

The judges were elated with Citi’s “Every Step of the Way” program. “We liked the employee dimension of this fully integrated campaign,” said one judge. Another judge called the effort “inspiring and comprehensive.”

A list of all PR Week Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About PR Week
caples_logoThe world’s leading weekly PR publication and provider of multi-media content to professional communicators and reputation managers. PRWeek is the voice of the US PR industry and the leading source of news, analysis and opinion. Regarded as the Oscars of the industry, the PRWeek Awards always brings together top PR pros to honor the best work from the past year across 35 hard-fought categories.

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Publicis Receives Perfect Score On The Human Rights Campaign’s 2013 Corporate Equality Index

HRC Corp Equality IndexNEW YORK CITY, NY. (November 15, 2012) – Publicis Worldwide in the USA clinched a perfect score on the Human Rights Campaign Foundation’s annual Corporate Equality Index (CEI) and won the title of one of the “Best Places to Work for LGBT Equality.” This list scores companies based on several criteria, including the inclusiveness provided by their non-discrimination policy for LGBT employees, the extent to which their benefits are equitable for LGBT employees and their spouses/partners, the availability of transgender-inclusive health benefits, the degree to which they demonstrate a public commitment to the LGBT community, the use of advertising respectful of the LGBT community, etc.

Human Rights Campaign Corp Equality IndexAs a company that strives to create a safe and welcoming work environment for all of its very talented employees, Publicis Worldwide is proud to have achieved 100% on the 2013 CEI. Patty Enright, Chief Talent Officer of Publicis USA, weighed in on the rating, “I am incredibly proud of Publicis Worldwide in the USA for scoring a perfect 100 on the Human Rights Campaign’s 2013 Corporate Equality Index. Providing an inclusive and welcoming work environment isn’t just the right thing to do, it also makes good business sense in an increasingly competitive market. A diverse workforce helps enrich both our corporate culture and the business building work we imagine and bring to market for our clients.”

Together with Sandra Sims-Williams, Publicis Groupe’s Chief Diversity Officer, Publicis Kaplan Thaler’s Robert Camilleri accepted this prestigious award on behalf of Publicis Worldwide during the annual awards ceremony. As Re-Founder and Co-Chair of Égalité, Publicis Groupe’s employee resource network for LGBT employees and their allies, Robert helped Publicis Groupe’s agencies evolve their internal policies in preparation for their participation in the HRC’s 2013 CEI.

Achieving a perfect score on the HRC’s 2013 CEI has put Publicis at the forefront of LGBT work reform, and the advertising agency plans to continue working to maintain its stellar rating.

About Publicis Worldwide in the USA
Publicis USAPublicis Worldwide in the USA is the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. Publicis Worldwide in the USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.

About the Human Rights Campaign
The Human Rights Campaign is America’s largest civil rights organization working to achieve gay, lesbian, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all.

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