Posts Tagged consumer

P&G Recognizes Publicis Worldwide as Top Performing Global Partner

Tells Top Strategic Business Partners that Focus is on Growth and Value Creation

CINCINNATI (October 28, 2013) -The Procter & Gamble Company has recognized its top performing external business partners at its annual External Business Partner Recognition Dinner. Nearly 80 top suppliers and agencies attended the annual event to recognize and celebrate key contributors who have demonstrated partner excellence.

Speaking at the event, A.G. Lafley, P&G’s Chairman of the Board, President and Chief Executive Officer, said: “For P&G, the primary drivers of growth and value creation are innovation and productivity. P&G’s external business partners help us deliver both, creating value for consumers, customers and shareholders alike.”

AGLafleyMr. Lafley added that the collective capabilities of the companies and individuals in P&G’s global partner network offered a powerful competitive advantage. During his presentation he highlighted the contributions from a number of external business partners helping P&G innovate across its global supply chain.

Global Product Supply Officer Yannis Skoufalos built upon that. “Product Supply works hand-in-hand with our supply chain partners, exploring every aspect to innovate, drive out costs, and serve our customers and consumers better,” he said. When we collaborate with our supply chain partners, we create consumer value and competitive advantage for P&G.”

Among P&G’s more than 82,000 suppliers and agencies, fifteen received the highest honor of being named “External Business Partner of the Year.”

P&GAwards4“I congratulate all of our award winners, especially those who were recognized as ‘External Business Partner of the Year,’” said Rick Hughes, Chief Purchasing Officer. “Our external business partners are a critical part of the P&G team and a true competitive advantage.”

In addition to the select few “External Business Partner of the Year” awards, all companies performing consistently at high levels within P&G’s internal performance management system earned Excellence Awards. Publicis Worldwide in the USA was among the 77 external business partners receiving this distinction.

Thirty-six of this year’s Excellence Award winners were also winners in 2012, including Publicis Worldwide, winning for a fourth straight year in-a-row. P&G works with all business partners to reach excellence levels, and therefore there is no limit on the number of excellence awards that can be achieved.

Susan Gianinno, Chief Executive Officer of Publicis Worldwide in the USA added, “No other agency has won this award for four consecutive years.  This is a monumental achievement and one which we never take for granted.  The only way we keep winning is that our teams working on P&G never stop striving to be even better. This is a source of pride and of great accomplishment.  Congratulations to all of our P&G teams (and all those who work to support these teams) for making us all look so good and feel so proud.”

For a full list of award recipients, visit P&G’s Corporate Newsroom.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Publicis Worldwide in the USA
Publicis Worldwide in the USA is the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A.  Publicis Worldwide in the USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle.  The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.

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Publicis Dallas Taps Tyler Beck as SVP, Dir. of Consumer Insights

Beck Brings Big Brand Experience and Collaborative Leadership Skills to Agency

DALLAS, TX (August 7, 2013) – Publicis Dallas taps Tyler Beck for the new role of senior vice president/director of consumer insights, reporting directly to Sally Kennedy, CEO, Publicis Dallas. Beck brings big brand experience to the agency having worked on VISA, Samsung, GM, P&G, Starbucks, Guinness, Citibank and Unilever, among others. He will work on all Publicis Dallas clients, including recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestle Pure Life and Nestea, among others.

PUBLICIS DALLAS TYLER BECK AS SVP/DIRECTOR OF CONSUMER INSIGHTSKennedy stated, “Tyler’s experience speaks for itself: big brands, big results. His gift for strategic insight will bring a new depth to the brain trust of Publicis Dallas. He is the epitome of a truly collaborative leader and team player, with the skills to lead our growing strategic planning group in an exciting direction. In the new role of director of consumer insights, Tyler will curate the Publicis Dallas perspective on all things consumer-related for our growing client roster.”

Beck was most recently executive director of strategy at Cheil USA in New York, where he built and ran the planning discipline at its New York and Dallas offices. Prior to Cheil, Beck was senior vice president/group behavioral planning director at BBDO NY, where he pitched and won P&G’s Future Friendly product line. Before that, he was at Lowe Worldwide NY, where he led the global Stella Artois account as well as Unilever’s Degree account as brand strategy director. Beck also spent six years at TBWA/Chiat/Day LA, where he helped turn around Nissan.

Beck stated, “I couldn’t be more excited to join Publicis Dallas as director of consumer insights. I could feel the positive energy emanating from this place from the moment I first stepped into the office. I’m looking forward to working with Sally and the leadership team to help take planning and the agency to the next level.”

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.

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SXSW — A Look Back

Screen-Shot-2013-03-10-at-2.37.31-PMPublicis Kaplan Thaler attended SXSW Interactive for 5 days of immersion into the latest thinking and technology across the digital and interactive space, with impressive keynote speakers such as Nate Silver, Rachel Maddow, Al Gore and Elon Musk. The conference left us inspired – although the work we’re doing today is smart and innovative, the landscape is changing rapidly and it’s an exciting challenge to stay ahead of the curve. Although we could talk ad nauseam about the thought-provoking sessions, at the end of the day, we came home with 6 noteworthy themes.

Hardware as King: At a conference long-held up as a software and service launching ground, hardware innovations took more center stage. Instead of Google Glasses, 3D printing and motion-controlled technology from LEAP Motion took center stage, indicating that the future of technology application is all about how it comes to life in more tangible ways.

PKT_SXSW__March 2013_reduced sizeThe Arrival of CPGs: Big traditional brands such as Oreo, Doritos and GLAD didn’t just attend, they used the event as an opportunity to demonstrate innovation, create buzz, and launch new products. Their presence shows that every company is a digital company, and that brands can be leaders in this space.

The Collaborative Economy – aka the Sharing Economy. Crowd-sourcing and new ways of sharing are changing the way we discover and consume goods, disrupting industries, helping innovators spread their ideas, and creating value. Companies such as Airbnb, Uber, Etsy, and SideCar are revolutionizing their industries and are putting the power back in the hands of the consumer.

The Changing Pendulum of Social: People are becoming over-saturated by social platforms and apps. Moving forward, clear value exchanges will be the determining factor for adoption, use and engagement. And as for brands, change comes in the form of senior leadership. With some brands putting the power of community management in the hands of senior leadership, it flips the perception of social media on its head – in a good way.

1181367Location: From Social to Utility: The “small human actions” that fueled Google’s growth was the clicking of links, and Facebook was “likes.” Now, platforms like FourSquare are mining the aggregate value of small human actions to draw insights about the community, location, consumerism and sophisticated recommendations.

Search: From Links to Answers: Statistics + algorithms + natural language = finding the signals in the noise.  The next wave of search is here, moving from giving us content that we can pull answers from, to actually giving us smart answers.


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