Posts Tagged consumers
NEW YORK CITY, NY (October 11, 2013) – Advertising executives, brand marketers and press recently gathered at New York’s Altman building to celebrate the winners of Mashable’s inaugural Mashies awards, honoring the best and most creative work in digital marketing. Publicis Kaplan Thaler received two Mashies, Best Branded App and Best New Brand for their work with Citi Bike, New York City’s bike share program.
Todd Wasserman, Mashable’s business editor noted in a recent post, “The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. It is a real-time dialogue in which brands can be upended by an ill-conceived tweet or a rogue YouTube posting. In such an environment, we think marketers deserve kudos for making the right calls and applying creative solutions. That’s why we’ve created The Mashies, which are designed to recognize the very best marketing in social media. The Mashies will highlight thought leadership in such categories as Best Real-Time Marketing, Best Use of Twitter, Best Branded Vine and Best Use of Facebook, among others.”
“The fact that Publicis Kaplan Thaler won in the best branded app category against some of the best digital agencies in the country says everything about how far this agency has come and our emerging digital expertise,” said Rob Feakins, Publicis Kaplan Thaler’s Chief Creative Officer and President.
New York City fundamentally changed when over 300 stations and 5,000 bikes were introduced. Since New Yorkers don’t always react well to change, the entire program had to be easy to use, or Citi Bike would never truly be embraced. Publicis Kaplan Thaler created a simple way for riders to locate available bikes wherever they were in the city — The Citi Bike mobile app. At a glance, riders are able to locate nearby stations and the ratio of bikes to empty docks. The app also offers full station details, riding tips, turn-by-turn directions to anywhere in the city and a timer to help riders avoid late fees. The app also utilized a partnership with The New York Times to help riders unlock the city and discover parts of the city they’ve never seen before. Riders can also notify friends where they are headed on Citi Bike.
The highly successful app has reached over 130,000 downloads, garnered positive attention from media outlets like The Huffington Post, The New York Times and Daily News and has allowed riders to travel over 5 million miles.
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Officer – Jim Kotulka
ACD/Art Director – Chris Smith
ACD/Copywriter – Brian Bellanca
Art Director – Nadia Kamran
Art Director – Rodrigo Romariz
User Experience – Rob Philibert
Strategy – Mike Taylor
Project Management – Ann Neilsen
Project Management – Jeff Lipson
Project Management – Joseph Murphey
A list of all Mashies Award winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.
About Citi Bike
Citi Bike is New York City’s bike sharing system. Intended to provide New Yorkers and visitors with an additional transportation option for getting around the city, bike sharing is fun, efficient and convenient. A bike sharing system consists of a fleet of specially designed, sturdy, very durable bikes that are locked into a network of docking stations sited at regular intervals around a city. The bikes can be rented from and then returned to any station in the system, creating an efficient network with many possible points and combinations of departure and arrival. With thousands of bikes at hundreds of stations, Citi Bike will be available for use 24 hours a day, all year ’round. The station network will provide twice as many docking points as bicycles, assuring that an available dock to return your bike is always nearby. Citi Bike will be operated by NYC Bike Share LLC, a wholly-owned subsidiary of Alta Bicycle Share. Alta is a unique company focused solely on operating large-scale bike share systems. System equipment is provided by Public Bike System Company (PBSC), which created the first solar-powered bike share system in the world, and has close to 20,000 bikes on the street globally. Bike systems in the Alta/PBSC family include London, Washington, D.C./Arlington, VA; Boston, MA; Minneapolis, MN; Melbourne, Australia; Chattanooga, Tennessee, Toronto, Ottawa, and Montreal, Canada with Chicago and San Francisco geared to launch.
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SEATTLE, WA (September 10, 2013) – Publicis Seattle has tapped Britt Peterson Fero as Executive Vice President & Head of Strategy, according to Scott Foreman, CEO, of the office. Fero comes directly from Cole & Weber, where she was a Partner and Director of Growth Strategy. At Publicis Seattle, Fero will lead strategy on existing clients, new business, and further expand the agency’s strategy offering and department. Fero reports to Foreman, and completes the office leadership team which includes: Jason Sullivan, EVP, Managing Director; Andrew Christou, EVP, CCO; Steve Williams, SVP, Group Creative Director, and Hart Rusen, SVP, Group Creative Director. Publicis Seattle recently won the Eddie Bauer account, and counts T-Mobile, Seabourn, and Les Schwab, among their clients.
Foreman stated, “I am so excited Britt has joined us. She has a proven track record of unlocking a brand’s true potential with adventurous thinking and ideas. She will make us and the work we do even better, and we’re excited to get her immersed in our current client’s brands and our new business opportunities.”
Fero stated, “In today’s increasingly dynamic marketplace — with increasingly discerning and demanding people — brands need a culture of action. To me strategy must be a verb, not a noun. I look forward to helping brands seize new business opportunities and putting my vision of strategy into action at Publicis Seattle.”
During Fero’s tenure as Partner at Cole & Weber, the agency built relationships with the International Olympic Committee, Target, Kellogg’s, Epson, Microsoft, Ste. Michelle Wine Estates and Washington’s Lottery. Additionally, she drove development of two key thought-leadership research pieces: the first around the sociability of brands (Project Butterfly) and the second around how consumers shop convenience stores (Project See Store). Project Butterfly was recognized as the Grand Winner of the Ogilvy Great Minds Quality in Research Award and Project See Store was honored as Best Qualitative Research of the Year by the QRCA.
Fero is a Publicis alumna, serving as Director of Development and Innovation in Seattle in from 2004 – 2007. Prior, she worked at Fallon & Duffy Design in Minneapolis and New York leading brands such as United Airlines, Starbucks, Virgin Mobile and Bahamas Tourism. A contributor to Forbes, Fast Company and MediaPost, Fero’s work has been recognized by Communications Arts, the One Show and Cannes, and featured in Juicing the Orange, Brand Apart and Michael Serazio’s book “Your Ad Here.“
About Publicis Seattle
Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.
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