Posts Tagged copywriter

Publicis Kaplan Thaler Wins Big at New York/District 2 ADDYs

NEW YORK CITY, NY (April 12, 2013) – Publicis Kaplan Thaler garnered a total of eleven New York ADDYs and six District 2 ADDYs for their work for multiple clients at this year’s ADDY Awards Competition. With over 50,000 submissions per year and three separate shows on the local, regional and national levels, the ADDYs are one of the major award competitions in advertising. This year, PKT’s submissions of their major work over this past year were met with great results.

New York ADDYS

Screen Shot 2013-07-17 at 2.43.16 PMPKT’s work for Citibank, “Clear Checks” OOH, Charmin’s “Waterfalls” TV commercial and Swiffer’s “Man Up” digital shorts all won coveted Gold New York ADDYs. Winning any Gold ADDY in advertising’s most competitive market is an accomplishment — Winning three is certainly a sign PKT is doing things the right way.

Screen Shot 2013-07-17 at 2.38.59 PMPKT also picked up an impressive eight Silver New York ADDYs: Bounty’s “Anthem” Olympic TV commercial, Citi’s “Big Check” and “Sending” TV commercials, Citi’s – “Too Old” radio spot, Scope’s Facebook digital/social media presence, Scope’s “Courage Encouraged” integrated campaign, Street Soccer USA’s – “I PLAY FOR” integrated campaign and Hilton HHonors “Experiences Worth Sharing” print work.

Screen Shot 2013-07-17 at 2.45.06 PMIf that wasn’t enough, Publicis Kaplan Thaler was also recognized with a special Judge’s Award of Excellence for Charmin’s “Waterfalls” TV commercial, a spot consisting of multiple shots of running water encouraging viewers to utilize the commercial time to take a bathroom break.

District 2 ADDYs

Publicis Kaplan Thaler was equally competitive at this year’s District 2 ADDY Competition, adding four gold and two silver awards to their growing collection. District Two encompasses the Washington, DC metro area, New York, New Jersey, Pennsylvania, Maryland, and Delaware and represents 16 local clubs.

Screen Shot 2013-07-17 at 2.38.39 PMCitibank’s “Clear Checks” OOH campaign, Scope’s Facebook digital/social media presence, Hilton HHonors “Experiences Worth Sharing” newspaper campaign and Street Soccer USA’s – “I PLAY FOR” integrated campaign all received the coveted Gold ADDY Awards — a major accomplishment when you consider the competition in District 2. All Gold ADDY winners move on to compete for National ADDY Awards.

Screen Shot 2013-07-17 at 2.38.18 PMP&G’s “Anthem” Olympic TV commercial and Citibank’s “Too Old” radio spot received Silver ADDY Awards.

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Street Soccer USA’s – “I PLAY FOR” integrated campaign also received the special honor of clinching the Phil Dusenberry Award, an award given to the best pro bono work of the year. The Phil Dusenberry Award recognizes agencies who have demonstrated a commitment to doing outstanding work for non-profit organizations. The award is named for the late Phil Dusenberry, whose career included many memorable pro bono campaigns.

“A judge’s award is an incredibly special honor because there is no pre-set category for it,” said Publicis Kaplan Thaler Chairman and Chief Creative Officer Rob Feakins. “It comes about solely because the judges were so impressed by the work in Street Soccer USA, they thought it deserved special recognition. And it is special work because the team didn’t just do the communications (posters, video, facebook, and guerrilla) but they named the teams, designed the team logos, and designed the team uniforms. It was an incredibly, inspirational effort.”

Jay Williams, an Executive Creative Director at Publicis Kaplan Thaler also served as one of the judges on this year’s panel.

A list of all District 2 ADDY Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About the ADDY Awards
ADDY_Logo_RGBThe ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.

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Citibank Thinks You Might Be “Too Old” — Publicis Kaplan Thaler Spot Named a Radio Merit Finalist at One Show

NEW YORK CITY, NY (April 10, 2013) –  It’s true; the advertising industry has more award shows than Hollywood. That may lead some to believe the gold trophies they dole out year-round are not valuable. In many cases those people are onto something. The One Club, championing and promoting excellence in advertising and design in all its forms, is different. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work. It is the Super Bowl of creative advertising, and the Golden Pencil is its Lombardi Trophy.

Gold PencilThis year Citibank and their partner agency Publicis Kaplan Thaler were honored as a Merit Finalist in the Radio category for their 60 second spot titled “Too Old.” The comedic ad promotes Citi’s new Thank You Points exchange, in which customers can use their reward points to pay off student loans sooner rather than later.  For almost the entire spot, a voiceover suggests signs you may be too old to still be paying off student loans.  Lines such as “When you and your teeth no longer sleep together that is way, way too old to still be paying your student loans,” keep the audience laughing while reinforcing the need for young people to find out how in the world they’re going to get rid of their college debts.

oldmanThe effectiveness of the message, tied to the smart, no-so-subtle humor makes this a radio advertisement worth talking about; and in one of the industry’s toughest mediums, that is something to celebrate.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Officer – Tom Drymalski
Executive Creative Officer – Perry Essig
Creative – Dennis Greeley
Creative – Julian Newman
Writer – Alexis Garber
Director – Joe Barone
Agency Producer – Mariassa Schaeffer

A list of all One Show Award finalists can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Citi
Citi-Logo-JPEGCiti, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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Citibank’s “Every Step of the Way” from Publicis Kaplan Thaler Recognized as PR Week Award’s Best Cause-Related Campaign

NEW YORK CITY, NY (March 7, 2013) – Reeling from the financial crisis and deep mistrust of banks, Citibank wanted to sponsor the 2012 Summer Olympics in a way that repositioned them as an enabler of progress and let people see that the bank supports people and their dreams. PR Week Awards took notice and recognized this effort with first prize in the “Best Cause-Related Campaign” category.

prweekawards1In honor of their partnership with the London Olympic and Paralympic Games, Citi’s “Every Step of the Way” program. This program enabled Citi customers, Citi employees and fans of the Olympic Games to support U.S. Olympic and Paralympic hopefuls and the organizations that helped them on their journey to the 2012 Games. To do this, Citi donated 50 million ThankYou Points ($500,000) to Team USA which fans could direct to an organization or cause that inspired each of the 13 Team Citi athletes.

Citi didn’t just want to put Olympic rings on their ads, so Publicis Kaplan Thaler created an ecosystem of integrated touch-points. The Facebook page acted as the central online hub and included a dedicated Facebook app. The smartphone app was a seamless experience that allowed the user to track an athlete’s progress and cheer them on, and at the same time, support that athlete’s cause right from their mobile device. Athletes provided exclusive content such as training and baby photos and then gave real-time updates about their training regimens and thoughts as they headed into the games. On Twitter, people followed #CitiEveryStep, and television spots got the word out there. During live Olympic coverage, an always-on Newsdesk was staffed 24/7 to cover athletes’ progress at the Olympics.

4010177winnernewimage_0At every turn people were invited to participate, from OOH, print, digital banners to social media, in-branch posters, ATM screens, and a robust NBC Live Extra sponsorship. This attracted news outlets from around the country, generating a torrent of free earned media.

This consumer-centric idea spurred nearly one million unique web visitors to Citi’s page, and almost three hundred fifty million engagements with digital assets.  By coupling heavy consumer-centric engagement with seamless way to raise donations, Citi successfully executed an integrated campaign and made a huge difference, paving the way for future American Olympians.

It was more than a campaign. It was a movement. And, it was a chance for Citi to remind people what it stood for at its 200 year-old core — Helping people, every step of the way.

Screen Shot 2013-07-17 at 11.47.33 PMEntering its 14th year, The PRWeek Awards has grown into an event PR pros look forward to more than any other to celebrate excellence and encourage aspiration. Each year, agencies and companies alike comprise their entries for the potential to win one of the esteemed 35 awards. The categories recognize excellence in campaigns, techniques, personalities, and business, and are awarded to the best corporate, nonprofit, agency, government, and education teams. A PRWeek Award is a unique symbol of achievement and leadership. It immediately sets the winner apart from all others.

The judges were elated with Citi’s “Every Step of the Way” program. “We liked the employee dimension of this fully integrated campaign,” said one judge. Another judge called the effort “inspiring and comprehensive.”

A list of all PR Week Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About PR Week
caples_logoThe world’s leading weekly PR publication and provider of multi-media content to professional communicators and reputation managers. PRWeek is the voice of the US PR industry and the leading source of news, analysis and opinion. Regarded as the Oscars of the industry, the PRWeek Awards always brings together top PR pros to honor the best work from the past year across 35 hard-fought categories.

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Neisha Tweed, Copywriter for Publicis Kaplan Thaler, Named 2012 ADCOLOR® Award Honoree

Publicis Kaplan Thaler is pleased to announce that Neisha Tweed, a Copywriter on CITI One Team, has been selected as a 2012 ADCOLOR® Awards Honoree in the Rising Star Category. Honorees were announced at the ADCOLOR® LIVE! event which took place on Tuesday, August 7th at the Time Warner Center in New York City.

A42RU0oCAAAgnY8The ADCOLOR® Awards launched in 2007 to honor professionals of color, diversity champions and companies who work together to further diversity & inclusion efforts in the advertising, marketing and media industries. ADCOLOR® Awards honorees are chosen based on four specific criteria including business results that deliver strong outcomes, contribution to the industry and community, recognition as a role model for others and lastly, leadership. The Rising Star category acknowledges up and comers with less than seven years’ experience within their respective industries who are carving a path, setting goals and pushing their talents and skills to achieve them.

Neisha Tweed and her fellow honorees will be celebrated at the 2012 ADCOLOR® Awards and Industry Conference will take place in Las Vegas at the infamous Bellagio Hotel from October 18th through the 20th. Publicis USA has been a presenting sponsor at the ADCOLOR® Awards for the past two years and is sponsoring the event once again this year.

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About ADCOLOR®:
ADCOLOR® is a nonprofit 501(c) (6) organization whose mission is to celebrate and champion diversity in the advertising, marketing, media and public relations industries. ADCOLOR® strives to create a network of outstanding diverse professionals and champions of diversity and inclusion by honoring their accomplishments and leveraging their stories as a road map for others to follow. By highlighting the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBT and other diverse professionals, students and diversity and inclusion champions, ADCOLOR® aims to inspire the next generation of diverse professionals.

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