Posts Tagged creativity
NEW YORK CITY, NY (September 9, 2013) – Publicis Kaplan Thaler received three Communications Arts’ Advertising Annual Awards. The Communication Arts Awards honor the best in visual communications from around the world and recognize the finest talent in the industry.
The following PKT creative was recognized:
Bounty “Dry Spills”
Bounty “Monster Spills”
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Copywriter – Dennis Greeley
Art Director – Julian Newman
Scope “Good Breath Is A Good Move” campaign
To hear the Scope Radio work, click here.
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Creative Director – Carlos Figueiredo
Copywriters– Alexis Garber and Kat Saoyen
Producer – Marissa Schaeffer
The Communication Arts Advertising Competition is the most prestigious competition for creativity in advertising. Any advertising project printed, published or aired for the first time from May 2013 through May 2014 is eligible. Selected by leading creative directors, art directors and writers, the winning entries will be distributed worldwide in the Communication Arts Advertising Annual, in print and on the iPad, and on commarts.com, assuring important exposure to the creators of this outstanding work. CA’s Award of Excellence is one of the most-coveted awards in the industry. If chosen, winning places recipients in the highest ranks of your profession.
The CA jurors work in multiple screening teams. Each category is divided between the screening teams so each group screens a portion of the entries. Each juror views the entries independently. Any juror can put an entry into the final voting by selecting it.
For finals, all jurors work as a single team. After the judges make their selections, their votes are tallied. A simple majority is usually required for a finalist to be selected a winner.
The work listed above will be featured in the November/December 2013 issue of Communication Arts. A list of all Communication Arts’ Annual Advertising Award winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About Communication Arts
Founded in 1959, Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication. Whether in print or online, CA’s editorials, feature articles and the annual competitions it sponsors provide new ideas and information, while promoting the highest professional standards for the field. Now in its 53rd year, CA continues to showcase the current best—from industry veterans to tomorrow’s innovators—in design, advertising, illustration, photography, interactive media and typography. Communication Arts and http://www.commarts.com are owned and operated by Coyne & Blanchard, Inc.
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Merger of equals to create Publicis Omnicom Group, a best-in-class communications, advertising, marketing and digital services company with combined 2012 revenue of $22.7 billion — Combined market capitalization of $35.1 billion
• Brings together iconic agency brands, offering clients industry-leading breadth of services, global reach & the most highly recognized & awarded talent
• Jointly led by Omnicom CEO John Wren & Publicis Groupe CEO Maurice Lévy as co-CEOs
• Provides compelling benefits for clients, employees & shareholders
• Publicis Groupe/Omnicom shareholders will each hold approximately 50% of new company’s equity
• New entity expected to be listed on the NYSE & Euronext Paris & included in S&P 500 & CAC 40
NEW YORK CITY, NY & PARIS, FRANCE (July 28, 2013) – Omnicom Group Inc. (NYSE: OMC) and Publicis Groupe SA (Euronext Paris: FR0000130577) today announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion / €17.7 billion. Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined equity market capitalization of approximately $35.1 billion / €26.5 billion. The merged group of more than 130,000 employees will be exceptionally well positioned to serve clients’ evolving needs, helping them to build their brands and grow their businesses in the rapidly changing communications landscape.
The combination, which has been unanimously approved by the Boards of Directors of both companies, brings together the most extensive portfolio of best-in-class agencies offering clients the industry’s leading talent across disciplines and geographies. Publicis Omnicom Group will include such iconic agency brands as BBDO, Saatchi & Saatchi, DDB, Leo Burnett, TBWA, Razorfish, Publicis Worldwide, Fleishman-Hillard, DigitasLBi, Ketchum, StarcomMediaVest, OMD, BBH, Interbrand, MSLGROUP, RAPP, Publicis Healthcare Communications Group (PHCG), Proximity, Rosetta, CDM, ZenithOptimedia and Goodby, Silverstein & Partners, to name just a few.
Maurice Lévy, Chairman and CEO of Publicis Groupe, said: “The communication and marketing landscape has undergone dramatic changes in recent years including the exponential development of new media giants, the explosion of Big Data, blurring of the roles of all players and profound changes in consumer behavior. This evolution has created both great challenges and tremendous opportunities for clients. John and I have conceived this merger to benefit our clients by bringing together the most comprehensive offering of analog and digital services. Equally important, it will offer our talented people new avenues for growth and success at the crossroads of strategic intelligence, creativity, science and technology.”
John Wren, CEO of Omnicom, said: “Both Maurice and I believe this new company reflects our vision of retaining the best talent, attracting an incredible roster of clients and leading innovation. Omnicom and Publicis Groupe are reshaping the industry by setting a new standard for supporting clients with integrated messaging across marketing disciplines and geographies. This combination will enable us to leverage the skills of our exceptionally talented people, our broad product offering, enhanced global footprint, and tremendous roster of global and local clients. In short, we believe this is a merger that will set our new company on a path to accelerated growth, with long-term benefits for clients, employees and shareholders.”
Mr. Wren & Mr. Lévy said jointly: “For many years, we have had great respect for one another as well as for the companies we each lead. This respect has grown in the past few months as we have worked to make this combination a reality. We look forward to co-leading the combined company and are excited about what our people can achieve together for our clients and our shareholders.”
Publicis Omnicom Group has been structured with balanced corporate governance consistent with the spirit of a merger of equals. Publicis Groupe and Omnicom’s CEOs will lead the company as co-CEOs through an initial integration and development period of 30 months, following which Mr. Lévy will become non-executive Chairman and Mr. Wren will continue as CEO. The company will have a single-tier board with 16 members, consisting of the two co-CEOs and seven non-executive directors from each company.
For the first year following the closing of the transaction, Bruce Crawford, currently Omnicom Chairman, will be the non-executive Chairman of Publicis Omnicom Group. He will be succeeded by the current Publicis Groupe Chairperson, Elisabeth Badinter, as non-executive Chairperson for the second year following the closing of the transaction.
The transaction is expected to create significant value for shareholders. The new company’s broader portfolio of agencies and services and deeper geographic footprint will allow the combined company to accelerate revenue growth and create operating synergies. The future scalability and internal synergies of the combined company are expected to generate efficiencies of $500 million / €377 million.
The transaction is a cross-border merger of equals under a holding company, Publicis Omnicom Group, in The Netherlands. The Group’s operational head offices will continue to be based in Paris and New York. The merger is expected to be tax-free to the shareholders of both companies. The transaction has been structured so that the shareholders of Publicis Groupe and Omnicom, after special dividends, will each hold approximately 50% of the equity of Publicis Omnicom Group. Publicis Groupe shareholders will receive one newly issued ordinary share of Publicis Omnicom Group for each Publicis Groupe share they own, together with a special dividend of €1.00 per share. Omnicom shareholders will receive 0.813 newly issued ordinary shares of Publicis Omnicom Group for each Omnicom share they own, together with a special dividend of $2.00 per share. In addition, Omnicom shareholders will receive up to two regular quarterly dividends of $0.40 per share if declared and the record date occurs prior to closing.
Publicis Omnicom Group is expected to be listed on the NYSE and Euronext Paris, traded under the symbol OMC, and to be included in the S&P 500 and CAC 40.
The transaction is subject to approval by the shareholders of both companies as well as numerous regulatory approvals. It is expected to close in the fourth quarter of 2013 or the first quarter of 2014.
Publicis Groupe and Omnicom have expressed the desire to have their shares start trading simultaneously on the day of announcement. As a consequence and because of the time difference, Publicis Groupe has asked Euronext Paris to postpone the trading of its shares to 9.30am New York time / 3.30pm Paris time.
Moelis & Company is financial advisor to Omnicom on the transaction. Rothschild is acting as financial advisor to Publicis Groupe. Legal advisors to Omnicom are Latham & Watkins LLP and De Brauw Blackstone Westbroek N.V. Legal advisors to Publicis Groupe are Wachtell, Lipton, Rosen & Katz; Darrois Villey Maillot Brochier; and NautaDulith N.V. Jones Day provided counsel to Moelis & Company.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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SEATTLE, WA (July 25, 2013) – Publicis Seattle hosted Women Who Rock, a panel discussion showcasing six of Seattle’s most successful businesswomen. The event, held at the agency, saw an amazing turnout. The entire office along with friends, clients, and other companies in our building gathered in the agency café for gourmet popcorn, adult beverages and an insightful panel discussion by area business leaders.
The impetus for the event came from a current exhibit of the same name on display at EMP Museum, one of the agency’s clients. Rather than focus on the women who have shaped the music world, Publicis Seattle’s event was a celebration of some of the most successful women running Seattle businesses with a focus on innovation, creativity and culture. The event began with a panel discussion and live audience Q&A and was followed by a curator-led tour of the actual EMP exhibit.
The event was moderated by Shireen Jiwan, Chief Investigator at Sleuth, and the panelists were:
Kimberly Harris – President and CEO, Puget Sound Energy
Halle Hutchison – Managing Director of Brand Management, Alaska Airlines
Renee Erickson – Chef/Owner, The Whale Wins, Boat Street Cafe and The Walrus and the Carpenter
Andrina Bigelow – CEO, Fran’s Chocolates
Amy Bohutinsky – CMO, Zillow
Jill Wenger – Founder and CEO, Totokaelo Design
The panelists gave their perspective on the challenges of business, the inspiration that Seattle gives them, the importance of being true to yourself and where you want to go in life. When Renee Erickson was asked about opening her own restaurant, she responded, “Buying a restaurant at 25 was the scariest thing I’ve ever done. It’s also the best thing I’ve ever done and changed my life forever.”
Halle Hutchison, who oversees Alaska Airlines’ product marketing, sponsorships, advertising and promotions noted, “Being a visionary is one thing. Being a control freak is another. Let the people around you be great, too, and you’ll all share in the successes.”
Andrina Bigelow, a successor to her mother, Fran, as CEO of Fran’s Chocolates spoke about what makes her a successful businesswoman: “We stay true to our mission, we always go back to that same goal. We will never compromise on quality, whether its packing, customer service, our retail stores, every single decision we make. Even if it means we could make a little bit more money by compromising and buying something a little cheaper, an ingredient that’s a little cheaper, going after a product category or segment that’s really popular, we just wont do it. And we’ve started out that way, and continue everyday to stay true to that mission and I think that’s been incredibly powerful for us in terms of success of the business.”
In closing, Jill Wenger offered some advice to the audience: “Let the rest of your peers settle. Be adventurous in your actions.” Another panelist, Amy Bohutinsky added, “I never really planned it this way, even five years ago I don’t know if I would have said ‘I want to be a CMO.’ If anyone’s ever read Sheryl Sandberg’s book, there’s a line it that says a career is a ‘jungle gym not a ladder’ and as long as you know the things you like to do and the things that make you passionate you can’t plan the exact path to get there. It takes just as much work to swing for the fences as it does to lay down a bunt. But only one of these approaches has the potential for greatness. Think about it.”
As an agency rooted in adventurous thinking, it made sense to bring together some of the most adventurous thinkers in the world of business, creativity and culture to share their perspectives. This was an opportunity for 200 of tomorrow’s leaders to listen and learn from some of the country’s most successful business leaders. Women Who Rock was the first in what will be a series of panels, roundtables and other creativity-inspired events hosted by Publicis Seattle, championing the ideas and principles that keep our industry and agency moving forward.
About Publicis Seattle
Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.
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