Posts Tagged Interactive

Publicis Worldwide Top 5 Networks at 2013 Epica Awards

Publicis Kaplan Thaler wins Silver Epica for ZZZQuil Campaign

NEW YORK CITY, NY (December 1, 2013) –  Publicis Worldwide ranked the 5th Network at the 2013 Epica Awards, winning 22 awards overall.

EpicaIndividually, Publicis Kaplan Thaler received a silver award for their 1-855-ZZZ-QUIL campaign.

The Epica awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. The awards are judged by journalists representing the trade press; 41 specialist titles and websites from 34 countries will be represented on the jury this year. This unique jury guarantees objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book.

The awards encompass all main communications disciplines: TV, Press, Outdoor, Radio, Direct, Media, Business-to-Business, Medical, Corporate Image, Mobile, Interactive, Public Relations, Film Craft, Print Craft, Branded Entertainment, Social Networks, Design, Packaging, Photography, Promotions and Integrated Campaigns.

Joe JohnsonJoe Johnson, Executive Creative Director on the campaign added, “Epica is one of those shows that we have always followed from afar and we couldn’t be happier to finally be a part of it. The whole team is incredibly honored by this award, and in our technology obsessed times, its oddly gratifying to win an award using a telephone.”

CREDITS

ZZZQuil Call Line1-855-ZZZ-QUIL
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Joe Johnson
Copywriter – Liz Rosenthal
Agency Producer – Lauren Schneidmuller
Production Company – Phantom Audio, NY
Production Company Producer – Mary Ruth

A list of all 2013 Epica Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About The Epica International Creative Awards
Epica_awards_logoHaving Originally created in 1987 focusing on the Europe, Middle East and Africa region exclusively, The Epica awards became global in 2012. Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. The best work is also published in the annual Epica Book. The awards encompass all main communications disciplines: TV, Press, Outdoor, Radio, Direct, Media, Business-to-Business, Medical, Corporate Image, Mobile, Interactive, Public Relations, Film Craft, Print Craft, Branded Entertainment, Social Networks, Design, Packaging, Photography, Promotions and Integrated Campaigns.

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SXSW — A Look Back

Screen-Shot-2013-03-10-at-2.37.31-PMPublicis Kaplan Thaler attended SXSW Interactive for 5 days of immersion into the latest thinking and technology across the digital and interactive space, with impressive keynote speakers such as Nate Silver, Rachel Maddow, Al Gore and Elon Musk. The conference left us inspired – although the work we’re doing today is smart and innovative, the landscape is changing rapidly and it’s an exciting challenge to stay ahead of the curve. Although we could talk ad nauseam about the thought-provoking sessions, at the end of the day, we came home with 6 noteworthy themes.

Hardware as King: At a conference long-held up as a software and service launching ground, hardware innovations took more center stage. Instead of Google Glasses, 3D printing and motion-controlled technology from LEAP Motion took center stage, indicating that the future of technology application is all about how it comes to life in more tangible ways.

PKT_SXSW__March 2013_reduced sizeThe Arrival of CPGs: Big traditional brands such as Oreo, Doritos and GLAD didn’t just attend, they used the event as an opportunity to demonstrate innovation, create buzz, and launch new products. Their presence shows that every company is a digital company, and that brands can be leaders in this space.

The Collaborative Economy – aka the Sharing Economy. Crowd-sourcing and new ways of sharing are changing the way we discover and consume goods, disrupting industries, helping innovators spread their ideas, and creating value. Companies such as Airbnb, Uber, Etsy, and SideCar are revolutionizing their industries and are putting the power back in the hands of the consumer.

The Changing Pendulum of Social: People are becoming over-saturated by social platforms and apps. Moving forward, clear value exchanges will be the determining factor for adoption, use and engagement. And as for brands, change comes in the form of senior leadership. With some brands putting the power of community management in the hands of senior leadership, it flips the perception of social media on its head – in a good way.

1181367Location: From Social to Utility: The “small human actions” that fueled Google’s growth was the clicking of links, and Facebook was “likes.” Now, platforms like FourSquare are mining the aggregate value of small human actions to draw insights about the community, location, consumerism and sophisticated recommendations.

Search: From Links to Answers: Statistics + algorithms + natural language = finding the signals in the noise.  The next wave of search is here, moving from giving us content that we can pull answers from, to actually giving us smart answers.

 

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