Posts Tagged Julian Newman

Publicis Kaplan Thaler & Citi Win Big at Midas Awards

Silver Midas AwardsNEW YORK CITY, NY (December 18, 2013) – Publicis Kaplan Thaler and their client, Citi received four silver Midas Awards at this year’s only international competition to recognize excellence in financial marketing and advertising on a global scale.

Publicis Kaplan Thaler was recognized for their Citi work in every category in which they were nominated.

Specifically, Publicis Kaplan Thaler was award the following:
· Citibank Snow GlobeSilver Midas — Corporate Image PRODUCTS & SERVICES
· Citibank Snow GlobeSilver Midas — Events USE OF DISCIPLINE
· Citibank Snow GlobeSilver Midas — Outdoor/Transit/Out-of-Home USE OF MEDIUM
· Citibank  CitiBike App Silver Midas — Interactive USE OF DISCIPLINE
· Citibank Kindle Holiday HelperMidas Certificate — Interactive USE OF DISCIPLINE
· Citibank Private PassMidas Certificate — Advertising: TV & Cinema USE OF MEDIUM

17038Midas Awards honors the World’s Best Financial Marketing & Advertising™. The competition extends over regional, national and continental boundaries to provide a true worldview of advertising and corporate communications in the international financial community. Honoring advertising in banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting, Midas Awards® focuses on four distinct areas: Products & Services, Craft, Use of Medium and Use of Discipline. Founded in 2001, the Midas Awards panel of judges includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. These judges offer their perspectives not only on how well a message is delivered, but how it is received.

A list of all the Midas Award nominees can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About New York Festivals
f52f4697ce7dbd329b1caca795bbba28New York Festivals organizes advertising and programming competitions for the following brands:
AME Awards World’s Most Effective Advertising™
Midas Awards World’s Best Work in Financial Marketing & Advertising™
The Global Awards World’s Best Healthcare Advertising™
New York Festivals World’s Best Advertising™
New York Festivals World’s Best Radio Programs™
New York Festivals World’s Best Television & Films™
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.

About Citi
Citi-Logo-JPEGCiti, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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Publicis Kaplan Thaler & Citi Top Finalists at 2013 Midas Awards

17038NEW YORK CITY, NY (December 9, 2013) – Publicis Kaplan Thaler and their client, Citi received four nominations at this year’s annual Midas Awards.

Specifically, Publicis Kaplan Thaler has been recognized for the following:
· Citibank Snow Globe – Outdoor/Transit/OOH – Events – Corporate Image
· Citibank – CitiBike App – Interactive
· Citibank – Citibank Kindle Holiday Helper – Interactive
· Citibank – Private Pass – Advertising: TV & Cinema

Midas AwardMidas Awards is the only international competition to recognize excellence in financial marketing & advertising on a global scale. Midas Awards honors the World’s Best Financial Marketing & Advertising™. The competition extends over regional, national and continental boundaries to provide a true worldview of advertising and corporate communications in the international financial community. Honoring advertising in banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting, Midas Awards® focuses on four distinct areas: Products & Services, Craft, Use of Medium and Use of Discipline. Founded in 2001, the Midas Awards panel of judges includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. These judges offer their perspectives not only on how well a message is delivered, but how it is received.

Rob Feakins“While industry recognition is important in award shows, I always like to dominate our client’s industry shows,” added Rob Feakins, Publicis Kaplan Thaler Chief Creative Officer. “Doing the best work in our client’s category, is always our number one priority. The Midas Awards recognizes the best financial services work in the world. What I’m most proud of, is how many finalists Citi had in a tough, international show. In fact we had more finalists than Goodby, The Martin agency and RGA NY. Both Citi and the Publicis One Team should feel extremely proud.”

CREDITS

CitiSnowGlobe

Citibank Snow Globe
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Tom Drymalski/Perry Essig
Creative Director – Jim Kotulka
Copywriter – Brian Bellanca
Art Director –  Christopher Smith/Jennifer Stopka
User Experience – Rob Philbert
Agency Producers – Joanne Silberg/Joseph Murphy

CitiBikeApp

CitiBike App
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – Jim Kotulka
ACD/Art Director – Chris Smith
ACD/Copywriter – Brian Bellanca
Art Director – Nadia Kamran/Rodrigo Romariz
User Experience – Rob Philbert
Executive Producer – Ann Neilsen
Associate Tech Director – Robert Christ
Developers – Carlos Dunn/Ralph Tavarez

Citi Holiday Helper

Citibank Kindle Holiday Helper
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Tom Drymalski/Perry Essig
Creative Director – Jim Kotulka
Art Director
– JP Cannucciari
Copywriter – Neisha Tweed
User Experience – Rob Philbert

CitiPrivatePass

Citibank Private Pass
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Tom Drymalski/Perry Essig
Creative Directors – Dennis Greeley/Julian Newman
Art Director – Chris Smith
Agency Producers – Jon Rosenberg/Kayla Graffam

A list of all the Midas Award nominees can be found here. Final award winners will be announced on December 18, 2013.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About New York Festivals
f52f4697ce7dbd329b1caca795bbba28New York Festivals organizes advertising and programming competitions for the following brands:
AME Awards World’s Most Effective Advertising™
Midas Awards World’s Best Work in Financial Marketing & Advertising™
The Global Awards World’s Best Healthcare Advertising™
New York Festivals World’s Best Advertising™
New York Festivals World’s Best Radio Programs™
New York Festivals World’s Best Television & Films™
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.

About Citi
Citi-Logo-JPEGCiti, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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Publicis Kaplan Thaler Receives Several Communication Arts Advertising Annual Awards

NEW YORK CITY, NY (September 9, 2013) – Publicis Kaplan Thaler received three Communications Arts’ Advertising Annual Awards. The Communication Arts Awards honor the best in visual communications from around the world and recognize the finest talent in the industry.

The following PKT creative was recognized:

Bounty “Dry Spills”

2e6ba290c98cced2958dade22a4a29436607b290ec233b340d8c9f7ef1d1235acfc2345601e0ab73f1f922b3335ca3a1Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Copywriter – Larissa Kirschner
Art Director – James Rothwell

Bounty “Monster Spills”

e4560c8054579adb1cc50a0b7ddc1d442223d101c51c3fd241ce945b519a6e867dfb276b64655392229efd865ca3b4ae

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Copywriter – Dennis Greeley
Art Director – Julian Newman

Scope “Good Breath Is A Good Move” campaign

To hear the Scope Radio work, click here.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Creative Director – Carlos Figueiredo
Copywriters– Alexis Garber and Kat Saoyen
Producer – Marissa Schaeffer

The Communication Arts Advertising Competition is the most prestigious competition for creativity in advertising. Any advertising project printed, published or aired for the first time from May 2013 through May 2014 is eligible. Selected by leading creative directors, art directors and writers, the winning entries will be distributed worldwide in the Communication Arts Advertising Annual, in print and on the iPad, and on commarts.com, assuring important exposure to the creators of this outstanding work. CA’s Award of Excellence is one of the most-coveted awards in the industry. If chosen, winning places recipients in the highest ranks of your profession.

CA_AwardOfExcellence_Web-300x300Each winning entrant will receive a personalized Award of Excellence, milled from solid aluminum and award certificates issued for firms, individuals and clients.

The CA jurors work in multiple screening teams. Each category is divided between the screening teams so each group screens a portion of the entries. Each juror views the entries independently. Any juror can put an entry into the final voting by selecting it.

For finals, all jurors work as a single team. After the judges make their selections, their votes are tallied. A simple majority is usually required for a finalist to be selected a winner.

The work listed above will be featured in the November/December 2013 issue of Communication Arts. A list of all Communication Arts’ Annual Advertising Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Communication Arts
2013Comm ArtsFounded in 1959, Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication. Whether in print or online, CA’s editorials, feature articles and the annual competitions it sponsors provide new ideas and information, while promoting the highest professional standards for the field. Now in its 53rd year, CA continues to showcase the current best—from industry veterans to tomorrow’s innovators—in design, advertising, illustration, photography, interactive media and typography. Communication Arts and http://www.commarts.com are owned and operated by Coyne & Blanchard, Inc.

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Citibank Thinks You Might Be “Too Old” — Publicis Kaplan Thaler Spot Named a Radio Merit Finalist at One Show

NEW YORK CITY, NY (April 10, 2013) –  It’s true; the advertising industry has more award shows than Hollywood. That may lead some to believe the gold trophies they dole out year-round are not valuable. In many cases those people are onto something. The One Club, championing and promoting excellence in advertising and design in all its forms, is different. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work. It is the Super Bowl of creative advertising, and the Golden Pencil is its Lombardi Trophy.

Gold PencilThis year Citibank and their partner agency Publicis Kaplan Thaler were honored as a Merit Finalist in the Radio category for their 60 second spot titled “Too Old.” The comedic ad promotes Citi’s new Thank You Points exchange, in which customers can use their reward points to pay off student loans sooner rather than later.  For almost the entire spot, a voiceover suggests signs you may be too old to still be paying off student loans.  Lines such as “When you and your teeth no longer sleep together that is way, way too old to still be paying your student loans,” keep the audience laughing while reinforcing the need for young people to find out how in the world they’re going to get rid of their college debts.

oldmanThe effectiveness of the message, tied to the smart, no-so-subtle humor makes this a radio advertisement worth talking about; and in one of the industry’s toughest mediums, that is something to celebrate.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Officer – Tom Drymalski
Executive Creative Officer – Perry Essig
Creative – Dennis Greeley
Creative – Julian Newman
Writer – Alexis Garber
Director – Joe Barone
Agency Producer – Mariassa Schaeffer

A list of all One Show Award finalists can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Citi
Citi-Logo-JPEGCiti, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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