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Publicis Seattle Wins 2013 Silver Effie for Ball Park

Posted by PublicisUSA in Our Work on May 22, 2013

SEATTLE, WA. (May 22, 2013) – Publicis Seattle received a Silver Effie in the Packaged Foods category for reinventing an iconic brand, Ball Park at the 45th annual Effie Awards. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.

Aiming to revive an iconic yet stagnant brand, Ball Park boldly went from selling hot dogs to families to selling guy food for guy time. Walking shoulder-to-shoulder with the shopper, aka guy’s gal, the campaign dramatized the head scratching, yet somehow endearing, things men do during guy time. And rather than trying to understand them, just feed them the bold, juicy delicious food they love and be on your way. The campaign ignited chatter and engagement on social media, drove PR, successfully launched new products, helped reclaim the #1 hot dog brand position and propelled sales above all competitors to win the grilling season triple crown: Memorial Day, 4th of July & Labor Day weekend.

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.

Follow @EffieAwards on Twitter for updates on Effie information, programs and news.

Credits:
Publicis Seattle – Lead Agency
Bob Moore, Chief Creative Officer
Steve Williams, Creative Director
Chris Pollock, Creative Director
Jason Sullivan, SVP, Group Director
Nick Schuitemaker, Account Director
Johnny Wardell, Account Executive
Mark Sweeney, Creative D
Starcom MediaVest Group – Lead Agency

About Publicis Seattle
Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.

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Publicis Seattle Promotes Scott Foreman to CEO

Posted by PublicisUSA in Our People on February 26, 2013

SEATTLE, WA. (February 26, 2013) – Publicis Seattle has appointed Scott Foreman as CEO, according to Susan Gianinno, Chairman & CEO, Publicis Worldwide in the USA. Foreman has been Managing Director of the office since 2010. In his new role, Foreman will lead the dynamic Publicis Seattle office whose client roster includes T-Mobile, Seabourn Luxury Cruises, Kärcher and Les Schwab, among others.

Gianinno stated, “Scott is the perfect leader for our Seattle operations. He is a well-respected industry talent, with deep experience across advertising and technology, and a particular expertise in automotive marketing. I expect great things from Scott as he takes the helm at our Pacific Northwest operations.”

Foreman stated, “I am both honored and excited to take on the role of CEO. We have some of the best clients and talent in the business, and I’m privileged to lead Publicis Seattle into a new era.”

Foreman joined Publicis Seattle in 2001 and was named Managing Director in 2010. His background includes deep expertise in automotive advertising and marketing, serving as Senior Vice President at Foote, Cone & Belding Worldwide, and an entrepreneurial stint at Internet start-up Gamers.com.

In 2013 Publicis Seattle won both the Seabourn and Kärcher accounts in competitive reviews, and is recognized for their skill in creative marketing for energetic challenger brands.

About Publicis Seattle
Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe S.A. The mission of Publicis Worldwide is ‘To Lead the Change’ to help our clients leap ahead.

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