Posts Tagged Managing Director

Publicis Groupe Appoints Arthur Sadoun CEO, Publicis Worldwide

PARIS, FRANCE (October 7, 2013) – Publicis Groupe announced today that it has named Arthur Sadoun as new CEO of Publicis Worldwide.

He will be joining the P-12, Executive Committee of Publicis Groupe, and will report to Maurice Lévy, Chairman and CEO of Publicis Groupe.

Portrait of Mr Arthur Sadoum“This appointment comes as a natural step in Arthur’s career path within our Groupe. He joined us as Chairman of Publicis Conseil, which he modernized while sustaining its growth and improving its creative work. Arthur also applied his vision and talents to Publicis Worldwide’s activities in France. Arthur will pursue the work begun by Jean-Yves Naouri aiming to make Publicis Worldwide the Groupe’s most performing network, while reinforcing the positioning “Lead The Change” which he initiated ” declared Maurice Lévy

“It is a great honor to be the CEO of the network which carries the name of the Groupe and which was the starting point of Marcel Bleustein-Blanchet. I would like to thank Maurice Lévy for his confidence. Publicis has built its success on three core values: innovation, client obsession and entrepreneurship. It is my task, in a world of radical change, to ensure that these values are lived stronger than ever and that we meet the challenge of leading change in our industry for our client.” said Arthur Sadoun.

LION_clearBackgroundArthur Sadoun has spent half of his career at Publicis Groupe, and the other half at Omnicom Group. He has been President of TBWA Paris, elected under his direction Agency of the Year four years in a row at the Cannes Lions International Festival of Creativity. He joined Publicis Conseil in 2006 as Chief Executive Officer. In 2009, he was named Chief Executive Officer of Publicis France, and in 2011, Managing Director of Publicis Worldwide, alongside Jean-Yves Naouri, Executive Chairman, Publicis Worldwide. Publicis France was recognized Communications Group of the Year in 2009, 2010, 2011, and 2012.

Present in over 80 countries with 11,000 employees, Publicis Worldwide’s counts amongst some of its major clients AXA, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.

Click here for a downloadable PDF of this press release.

About Publicis Groupe
Publicis-Groupe-logo-300x278Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals.

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Publicis Seattle Momentum Continues: Britt Fero Joins as EVP, Head of Strategy

SEATTLE, WA (September 10, 2013) – Publicis Seattle has tapped Britt Peterson Fero as Executive Vice President & Head of Strategy, according to Scott Foreman, CEO, of the office.  Fero comes directly from Cole & Weber, where she was a Partner and Director of Growth Strategy. At Publicis Seattle, Fero will lead strategy on existing clients, new business, and further expand the agency’s strategy offering and department.  Fero reports to Foreman, and completes the office leadership team which includes: Jason Sullivan, EVP, Managing Director; Andrew Christou, EVP, CCO; Steve Williams, SVP, Group Creative Director, and Hart Rusen, SVP, Group Creative Director.  Publicis Seattle recently won the Eddie Bauer account, and counts T-Mobile, Seabourn, and Les Schwab, among their clients.

Britt Peterson Fero photoForeman stated, “I am so excited Britt has joined us.  She has a proven track record of unlocking a brand’s true potential with adventurous thinking and ideas.  She will make us and the work we do even better, and we’re excited to get her immersed in our current client’s brands and our new business opportunities.”

Fero stated, “In today’s increasingly dynamic marketplace — with increasingly discerning and demanding people — brands need a culture of action. To me strategy must be a verb, not a noun.  I look forward to helping brands seize new business opportunities and putting my vision of strategy into action at Publicis Seattle.”

During Fero’s tenure as Partner at Cole & Weber, the agency built relationships with the International Olympic Committee, Target, Kellogg’s, Epson, Microsoft, Ste. Michelle Wine Estates and Washington’s Lottery.  Additionally, she drove development of two key thought-leadership research pieces: the first around the sociability of brands (Project Butterfly) and the second around how consumers shop convenience stores (Project See Store).  Project Butterfly was recognized as the Grand Winner of the Ogilvy Great Minds Quality in Research Award and Project See Store was honored as Best Qualitative Research of the Year by the QRCA.

Fero is a Publicis alumna, serving as Director of Development and Innovation in Seattle in from 2004 – 2007. Prior, she worked at Fallon & Duffy Design in Minneapolis and New York leading brands such as United Airlines, Starbucks, Virgin Mobile and Bahamas Tourism.  A contributor to Forbes, Fast Company and MediaPost, Fero’s work has been recognized by Communications Arts, the One Show and Cannes, and featured in Juicing the Orange, Brand Apart and Michael Serazio’s book “Your Ad Here.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.

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Publicis Seattle Promotes Scott Foreman to CEO

SEATTLE, WA. (February 26, 2013) – Publicis Seattle has appointed Scott Foreman as CEO, according to Susan Gianinno, Chairman & CEO, Publicis Worldwide in the USA.  Foreman has been Managing Director of the office since 2010. In his new role, Foreman will lead the dynamic Publicis Seattle office whose client roster includes T-Mobile, Seabourn Luxury Cruises, Kärcher and Les Schwab, among others.

Scott ForemanGianinno stated, “Scott is the perfect leader for our Seattle operations. He is a well-respected industry talent, with deep experience across advertising and technology, and a particular expertise in automotive marketing.  I expect great things from Scott as he takes the helm at our Pacific Northwest operations.”

Foreman stated, “I am both honored and excited to take on the role of CEO.  We have some of the best clients and talent in the business, and I’m privileged to lead Publicis Seattle into a new era.”

Foreman joined Publicis Seattle in 2001 and was named Managing Director in 2010.  His background includes deep expertise in automotive advertising and marketing, serving as Senior Vice President at Foote, Cone & Belding Worldwide, and an entrepreneurial stint at Internet start-up Gamers.com.

In 2013 Publicis Seattle won both the Seabourn and Kärcher accounts in competitive reviews, and is recognized for their skill in creative marketing for energetic challenger brands.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe S.A. The mission of Publicis Worldwide is ‘To Lead the Change’ to help our clients leap ahead.

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