Posts Tagged New York

Publicis North America Debuts as New Mega Region

Move Brings Together Two Strong Regions and Two Top Talents to Lead Combined Entity: Susan Gianinno Named Chairman & Andrew Bruce Named CEO of North America

NEW YORK, NY (December 10, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, today announced the creation of a new mega region, Publicis North America, combining two of the best performing regions in Publicis Worldwide and bringing together two top talents to lead the region. Publicis North America — comprised of Publicis USA and Publicis Canada — represents the largest Publicis region outside of France.

Andrew Bruce and Susan GianinnoSusan Gianinno has been named Chairman of the newly expanded region, and will concentrate on key global and regional clients. She will also concentrate on priority global initiatives, working in partnership with Arthur Sadoun, recently named CEO for Publicis Worldwide.

Andrew Bruce has been named CEO of Publicis North America, which includes all Publicis offices across the USA and Canada. Bruce will also take on executive responsibilities for Publicis’ largest North America operation in New York, Publicis Kaplan Thaler. Bruce will relocate to New York in January.

Sadoun stated, “Both Susan and Andrew share and embody the founding values of Publicis: passion for innovation, an unwavering commitment to our clients and true entrepreneurial spirit.  Under their respective leadership, Publicis USA and Canada have always been top performers for the network.  The new mega region will allow us to accelerate, and provide even better opportunities for our clients and people.  We see an even brighter future.”

Harvard-LogoIn addition to these focused responsibilities, Gianinno will also be spending a portion of her time this next year at Harvard University, where she has been named a 2014 Harvard Advanced Leadership Fellow, a one-year Fellowship. Gianinno will do this in addition to her Chairman role and will reassume her full responsibilities at Publicis at the end of the Fellowship. She will continue to work out of the Publicis New York offices throughout 2014.

Maurice Levy, CEO, Publicis Groupe, stated, “This is a wonderful and very prestigious appointment for Susan and for us. I am personally very proud of her and expect that she will bring even more to our people and clients during, and after, this experience. I am sure that under this new team leadership, Susan and Andrew, this new mega region will generate great work for our clients and formidable growth.”

Gianinno joined Publicis in 2002 as Chairman and CEO of Publicis Worldwide in the USA, a position she has held since that time. She has also been a member of the PWW Comex and the Publicis Groupe Strategic Leadership Team.

Gianinno stated, “I’ve known Andrew since I joined Publicis USA and am thrilled to work with him in taking the regional network to new heights. This is a very exciting time for Publicis Worldwide in North America, as we continue to expand our resources and reach for our clients, while fostering new opportunities for our people.”

Publicis North America OfficesBruce has been with Publicis since 1999, most recently as President and CEO of Publicis Worldwide in Canada. In Canada, Duncan Bruce is being elevated to the position of President. Duncan Bruce will lead Publicis Canada’s thriving Toronto, Montreal, Calgary and Windsor offices, reporting in to the new North America Regional leadership. Duncan Bruce was most recently Creative Director for Publicis Canada.

Bruce stated, “I am very honored to work closely with Susan as we debut this new region, and to partner with the USA and Canada leadership teams.  Publicis USA and Canada are truly impressive entities, and now as a mega region, a formidable powerhouse.  It is very exciting to bring together our resources, talent and tools for greater shared learning.  I am confident our clients and employees will feel the positive effect right away.”

About Publicis Worldwide, North America
LION_clearBackgroundPublicis North America is the regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company Publicis Groupe S.A. Publicis North America is comprised of Publicis USA and Publicis Canada. Publicis USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle. Publicis Canada has offices in Toronto, Montréal, Calgary and Windsor. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.

About Publicis Worldwide
Present in over 80 countries with 11,000 employees, Publicis Worldwide’s counts amongst some of its major clients Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.

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Publicis Dallas Taps Brad Roseberry as Chief Creative Officer

Roseberry Brings International, Award-winning, Creative Talent & Leadership to New Role

DALLAS, TX (November 18, 2013) – Publicis Dallas taps Brad Roseberry for the new role of Chief Creative Officer. Most recently, Roseberry was Executive Creative Director at TBWA\Chiat\Day in New York, charged with rebranding the Accenture global business.  Before that, he was SVP, Creative Director at BBDO New York.  He has worked at some of the top creative agencies in the world, most notably, Goodby Silverstein, Wieden+Kennedy Amsterdam and 180 Amsterdam.

Brad RoseberryRoseberry’s work has been recognized by nearly every major award show in the industry, including: Cannes Lions, The One Show, Clio, D&AD and Epica, where he won the prestigious Epica d’Or.  His background includes developing creative solutions for some of the most successful – and iconic – brands around, including: GE, Pepsi, adidas, Sony and the California Milk Advisory Board (Got Milk?).

Sally Kennedy, CEO, Publicis Dallas, stated, “We have big plans for the agency. Adding world-class creative talent is a significant part of this. Brad honed his top-tier skills at many of the leading creative shops across the globe.  I’m confident everyone will feel his positive impact immediately.”

Roseberry added, “Sally’s commitment to creating a unique environment devoted to creating world-class creative is the reason I’ve signed on. I’m excited at the prospect of leading the agency to the next level.”

Roseberry will start immediately and report directly to Kennedy.

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone Americas; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice, and ServiceMaster brand TruGreen, among others.

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P&G Recognizes Publicis Worldwide as Top Performing Global Partner

Tells Top Strategic Business Partners that Focus is on Growth and Value Creation

CINCINNATI (October 28, 2013) -The Procter & Gamble Company has recognized its top performing external business partners at its annual External Business Partner Recognition Dinner. Nearly 80 top suppliers and agencies attended the annual event to recognize and celebrate key contributors who have demonstrated partner excellence.

Speaking at the event, A.G. Lafley, P&G’s Chairman of the Board, President and Chief Executive Officer, said: “For P&G, the primary drivers of growth and value creation are innovation and productivity. P&G’s external business partners help us deliver both, creating value for consumers, customers and shareholders alike.”

AGLafleyMr. Lafley added that the collective capabilities of the companies and individuals in P&G’s global partner network offered a powerful competitive advantage. During his presentation he highlighted the contributions from a number of external business partners helping P&G innovate across its global supply chain.

Global Product Supply Officer Yannis Skoufalos built upon that. “Product Supply works hand-in-hand with our supply chain partners, exploring every aspect to innovate, drive out costs, and serve our customers and consumers better,” he said. When we collaborate with our supply chain partners, we create consumer value and competitive advantage for P&G.”

Among P&G’s more than 82,000 suppliers and agencies, fifteen received the highest honor of being named “External Business Partner of the Year.”

P&GAwards4“I congratulate all of our award winners, especially those who were recognized as ‘External Business Partner of the Year,’” said Rick Hughes, Chief Purchasing Officer. “Our external business partners are a critical part of the P&G team and a true competitive advantage.”

In addition to the select few “External Business Partner of the Year” awards, all companies performing consistently at high levels within P&G’s internal performance management system earned Excellence Awards. Publicis Worldwide in the USA was among the 77 external business partners receiving this distinction.

Thirty-six of this year’s Excellence Award winners were also winners in 2012, including Publicis Worldwide, winning for a fourth straight year in-a-row. P&G works with all business partners to reach excellence levels, and therefore there is no limit on the number of excellence awards that can be achieved.

Susan Gianinno, Chief Executive Officer of Publicis Worldwide in the USA added, “No other agency has won this award for four consecutive years.  This is a monumental achievement and one which we never take for granted.  The only way we keep winning is that our teams working on P&G never stop striving to be even better. This is a source of pride and of great accomplishment.  Congratulations to all of our P&G teams (and all those who work to support these teams) for making us all look so good and feel so proud.”

For a full list of award recipients, visit P&G’s Corporate Newsroom.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Publicis Worldwide in the USA
LION_clearBackground
Publicis Worldwide in the USA is the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A.  Publicis Worldwide in the USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle.  The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.

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Publicis Seattle Momentum Continues: Britt Fero Joins as EVP, Head of Strategy

SEATTLE, WA (September 10, 2013) – Publicis Seattle has tapped Britt Peterson Fero as Executive Vice President & Head of Strategy, according to Scott Foreman, CEO, of the office.  Fero comes directly from Cole & Weber, where she was a Partner and Director of Growth Strategy. At Publicis Seattle, Fero will lead strategy on existing clients, new business, and further expand the agency’s strategy offering and department.  Fero reports to Foreman, and completes the office leadership team which includes: Jason Sullivan, EVP, Managing Director; Andrew Christou, EVP, CCO; Steve Williams, SVP, Group Creative Director, and Hart Rusen, SVP, Group Creative Director.  Publicis Seattle recently won the Eddie Bauer account, and counts T-Mobile, Seabourn, and Les Schwab, among their clients.

Britt Peterson Fero photoForeman stated, “I am so excited Britt has joined us.  She has a proven track record of unlocking a brand’s true potential with adventurous thinking and ideas.  She will make us and the work we do even better, and we’re excited to get her immersed in our current client’s brands and our new business opportunities.”

Fero stated, “In today’s increasingly dynamic marketplace — with increasingly discerning and demanding people — brands need a culture of action. To me strategy must be a verb, not a noun.  I look forward to helping brands seize new business opportunities and putting my vision of strategy into action at Publicis Seattle.”

During Fero’s tenure as Partner at Cole & Weber, the agency built relationships with the International Olympic Committee, Target, Kellogg’s, Epson, Microsoft, Ste. Michelle Wine Estates and Washington’s Lottery.  Additionally, she drove development of two key thought-leadership research pieces: the first around the sociability of brands (Project Butterfly) and the second around how consumers shop convenience stores (Project See Store).  Project Butterfly was recognized as the Grand Winner of the Ogilvy Great Minds Quality in Research Award and Project See Store was honored as Best Qualitative Research of the Year by the QRCA.

Fero is a Publicis alumna, serving as Director of Development and Innovation in Seattle in from 2004 – 2007. Prior, she worked at Fallon & Duffy Design in Minneapolis and New York leading brands such as United Airlines, Starbucks, Virgin Mobile and Bahamas Tourism.  A contributor to Forbes, Fast Company and MediaPost, Fero’s work has been recognized by Communications Arts, the One Show and Cannes, and featured in Juicing the Orange, Brand Apart and Michael Serazio’s book “Your Ad Here.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.

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Publicis Dallas Taps Tyler Beck as SVP, Dir. of Consumer Insights

Beck Brings Big Brand Experience and Collaborative Leadership Skills to Agency

DALLAS, TX (August 7, 2013) – Publicis Dallas taps Tyler Beck for the new role of senior vice president/director of consumer insights, reporting directly to Sally Kennedy, CEO, Publicis Dallas. Beck brings big brand experience to the agency having worked on VISA, Samsung, GM, P&G, Starbucks, Guinness, Citibank and Unilever, among others. He will work on all Publicis Dallas clients, including recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestle Pure Life and Nestea, among others.

PUBLICIS DALLAS TYLER BECK AS SVP/DIRECTOR OF CONSUMER INSIGHTSKennedy stated, “Tyler’s experience speaks for itself: big brands, big results. His gift for strategic insight will bring a new depth to the brain trust of Publicis Dallas. He is the epitome of a truly collaborative leader and team player, with the skills to lead our growing strategic planning group in an exciting direction. In the new role of director of consumer insights, Tyler will curate the Publicis Dallas perspective on all things consumer-related for our growing client roster.”

Beck was most recently executive director of strategy at Cheil USA in New York, where he built and ran the planning discipline at its New York and Dallas offices. Prior to Cheil, Beck was senior vice president/group behavioral planning director at BBDO NY, where he pitched and won P&G’s Future Friendly product line. Before that, he was at Lowe Worldwide NY, where he led the global Stella Artois account as well as Unilever’s Degree account as brand strategy director. Beck also spent six years at TBWA/Chiat/Day LA, where he helped turn around Nissan.

Beck stated, “I couldn’t be more excited to join Publicis Dallas as director of consumer insights. I could feel the positive energy emanating from this place from the moment I first stepped into the office. I’m looking forward to working with Sally and the leadership team to help take planning and the agency to the next level.”

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.

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Citibank Thinks You Might Be “Too Old” — Publicis Kaplan Thaler Spot Named a Radio Merit Finalist at One Show

NEW YORK CITY, NY (April 10, 2013) –  It’s true; the advertising industry has more award shows than Hollywood. That may lead some to believe the gold trophies they dole out year-round are not valuable. In many cases those people are onto something. The One Club, championing and promoting excellence in advertising and design in all its forms, is different. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work. It is the Super Bowl of creative advertising, and the Golden Pencil is its Lombardi Trophy.

Gold PencilThis year Citibank and their partner agency Publicis Kaplan Thaler were honored as a Merit Finalist in the Radio category for their 60 second spot titled “Too Old.” The comedic ad promotes Citi’s new Thank You Points exchange, in which customers can use their reward points to pay off student loans sooner rather than later.  For almost the entire spot, a voiceover suggests signs you may be too old to still be paying off student loans.  Lines such as “When you and your teeth no longer sleep together that is way, way too old to still be paying your student loans,” keep the audience laughing while reinforcing the need for young people to find out how in the world they’re going to get rid of their college debts.

oldmanThe effectiveness of the message, tied to the smart, no-so-subtle humor makes this a radio advertisement worth talking about; and in one of the industry’s toughest mediums, that is something to celebrate.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Officer – Tom Drymalski
Executive Creative Officer – Perry Essig
Creative – Dennis Greeley
Creative – Julian Newman
Writer – Alexis Garber
Director – Joe Barone
Agency Producer – Mariassa Schaeffer

A list of all One Show Award finalists can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Citi
Citi-Logo-JPEGCiti, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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Holli Burlison Joins Publicis Dallas as VP/Associate Director of Integrated Production

DALLAS, TX (October 22, 2012) – Publicis Dallas, an integrated marketing communications agency, announces seasoned art buyer Holli Burlison joins as vice president/associate director of integrated production. Burlison brings more than 20 years of specialized expertise in art buying, talent negotiation and production management with major agencies in New York and Dallas to the growing office.

Burlison earned a stellar reputation for art buying with large agencies in New York, including JWT, BBDO, Kirshenbaum Bond & Partners, and Ogilvy & Mather. Most recently, Burlison served as creative services and agency integration manager for TM Advertising in Dallas.

“Holli has a great eye for talent, whether it’s a photographer or a developer. She sees composition and light like an art director and she understands how to leverage technology,” said Shon Rathbone, EVP and executive creative director, Publicis Dallas. “Whatever the medium, Holli uses the details of execution to amplify the creative idea. Her broad experience will help us elevate our work across the board.”

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: CiCi’s Pizza, GSK, Nestlé brands Nestlé Pure Life and Juicy Juice, Simon Property Group, and ServiceMaster brands TruGreen and Terminix, among others.

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