Posts Tagged Nissan
NEW YORK CITY, NY (January 16, 2014) – Andrew Bruce, CEO for Publicis North America, today announced the appointment of Carla Serrano as Chief Strategy Officer for Publicis Kaplan Thaler, effective February 10, 2014. Serrano, a leading planning expert, brings over 20 years of experience in brand strategy and integrated communications through her work on many of the world’s most successful global brands.
Serrano joins Publicis Kaplan Thaler from Naked Communications, where she was CEO. In her new post as Chief Strategy Officer, Serrano will lead strategy development across digital, brand planning, analytics and social channels, working closely with Publicis Kaplan Thaler’s Chairman, Linda Kaplan Thaler, and President/Chief Creative Officer, Rob Feakins.
In making the announcement, Bruce said, “Carla is an amazingly talented and innovative strategic leader who is at the forefront of modern brand building. She understands and fully embraces the transformation that has taken place in our industry with digital, social and consumer empowerment at the core. I had the pleasure of working with Carla at the start of our careers, and have watched her achieve great success for her clients and agencies ever since. I am so thrilled to be on the same team again.”In making the move, Serrano said, “Andrew, Linda and Rob’s vision deeply aligns with my belief about strategy today, where theory and practice, strategy and creative, content and channel merge seamlessly in expression. The Publicis network’s commitment to strategically fueled creativity and dynamic integration is refreshing, critical, and exciting.”
Serrano started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. From the start, she worked on iconic brands including Apple and Nissan, then Pepsi and Frito-Lay while at BBDO. Serrano moved to New York to rejoin TBWA Chiat/Day where she helped embed and cultivate the agency’s proprietary creative strategy process. She went on to become TBWA’s Chief Strategy Officer. Prior to her most recent post at Naked, Serrano was with Berlin Cameron United as Planning Director and was promoted to President in 2009 having helped win and lead global brands such as Samsung, Coca-Cola and Hennessy.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is the New York flagship office of Publicis North America, the regional operating unit of Paris-based Publicis Worldwide, the largest global network within holding company Publicis Groupe S.A.
With over 650 employees, Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. The Agency’s blue chip client roster includes: Procter & Gamble, CITI, Nestle, Merck, Pfizer, TriHonda, Wendy’s, L’Oreal, and Aflac, among others. Its mission is ‘To Lead the Change’ to help clients leap ahead. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.Follow @publicisusa
@PKTTweets, account planning, ad agency, advertising, AFLAC, agency, analytics, Andrew Bruce, Apple, BBDO, Berlin Cameron United, brand, brand building, brand planning, brand strategy, campaign, Carla Serrano, CEO, Chairman, Chiat Day, Chief Creative Officer, Chief Strategy Officer, Citi, clients, Coca-Cola, communications, consumer empowerment, Creative, development, digital, experience, expert, flagship, Frito Lay, global brands, Hennessy, industry leader, innovation, integrated advertising agency, integrated communications, L'Oreal, lead the change, leader, Linda Kaplan Thaler, marketing communications, Merck, modern, Naked Communications, NAPA Auto Parts, Nestle, New York City, Nissan, One Show, P&G, PandG, Paris, partner, Pepsi, Pfizer, pkt.com, President, Procter & Gamble, Publicis, Publicis Groupe, Publicis Kaplan Thaler, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, research, Rob Feakins, Samsung, Social, strategic leader, success, Susan Gianinno, talent, TBWA, theory, Toronto, vision, Wendy's
Beck Brings Big Brand Experience and Collaborative Leadership Skills to Agency
DALLAS, TX (August 7, 2013) – Publicis Dallas taps Tyler Beck for the new role of senior vice president/director of consumer insights, reporting directly to Sally Kennedy, CEO, Publicis Dallas. Beck brings big brand experience to the agency having worked on VISA, Samsung, GM, P&G, Starbucks, Guinness, Citibank and Unilever, among others. He will work on all Publicis Dallas clients, including recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestle Pure Life and Nestea, among others.
Kennedy stated, “Tyler’s experience speaks for itself: big brands, big results. His gift for strategic insight will bring a new depth to the brain trust of Publicis Dallas. He is the epitome of a truly collaborative leader and team player, with the skills to lead our growing strategic planning group in an exciting direction. In the new role of director of consumer insights, Tyler will curate the Publicis Dallas perspective on all things consumer-related for our growing client roster.”
Beck was most recently executive director of strategy at Cheil USA in New York, where he built and ran the planning discipline at its New York and Dallas offices. Prior to Cheil, Beck was senior vice president/group behavioral planning director at BBDO NY, where he pitched and won P&G’s Future Friendly product line. Before that, he was at Lowe Worldwide NY, where he led the global Stella Artois account as well as Unilever’s Degree account as brand strategy director. Beck also spent six years at TBWA/Chiat/Day LA, where he helped turn around Nissan.
Beck stated, “I couldn’t be more excited to join Publicis Dallas as director of consumer insights. I could feel the positive energy emanating from this place from the moment I first stepped into the office. I’m looking forward to working with Sally and the leadership team to help take planning and the agency to the next level.”
About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.
ad agency, advertising campaign, BBDO, behavioral planning director, Bridgestone, CEO, Cheil USA, Chiat, Cici's Pizza, Citibank, communications, consumer, Creative, Dallas, Day, Degree, digital, Director of Consumer Insights, GM, Guinness, Juicy Juice, lead the change, Lowe Worldwide, marketing, Nestea, Nestle Pure Life, New York, Nissan, North America, P&G, Paris, Publicis, Publicis Dallas, Publicis Groupe, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, Sally Kennedy, Samsung, ServiceMaster, Starbucks, Stella Artois, strategic insight, Strategy Director, SVP, TBWA, Terminix, Texas, TruGreen, Tyler Beck, Unilever, VISA
Bourges Waldegg Brings Multi-Cultural Experience & Aesthetic to All Things Digital at Agency
DALLAS, TX (July 18, 2013) – Publicis Dallas has hired Santiago Bourges Waldegg as vice president/digital creative director reporting to Shon Rathbone, executive creative director. Bourges Waldegg has worked on name brands in both the USA and Mexico, including Pepsi, Levi’s, Nissan and HP. He was most recently digital creative director at Dieste, a leading Hispanic agency headquartered in Dallas. He will work on all clients at the agency, which include recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestlé Pure Life and Nestea, among others.
“Santiago brings a unique perspective and a depth of blue chip digital experience,” Rathbone said. “His passion and curiosity about the convergence of technology and culture is really great. I can’t wait to work with him.”
Bourges Waldegg’s experience bridges cultural boundaries. He was born in Mexico and worked for ARC/Leo Burnett there before transferring to the Chicago office. Subsequently, he joined Dieste in Dallas as digital creative director, working on campaigns that target the Hispanic market.
“Santiago is extremely talented and a great addition to our creative team. We also love the multi-cultural aspect of his background,” said Sally Kennedy, CEO, Publicis Dallas. “Given the changing face of America, having a senior leader with a diverse perspective is a great bonus.”
About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone Americas; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.
ad agency, advertising campaign, ARC, blue chip, Bridgestone, CEO, Chicago, Cici's Pizza, communications, convergence of technology and culture, Creative, curiosity, Dallas, Dieste, digital, digital creative director, diverse, Executive Creative Director, Hispanic, HP, Juicy Juice, lead the change, Leo Burnett, Levi's, marketing, Mexico, multi-cultural, Nestea, Nestle Pure Life, Nissan, North America, Paris, passion, Pepsi, Publicis, Publicis Dallas, Publicis Groupe, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, Sally Kennedy, Santiago Bourges Waldegg, ServiceMaster, Shon Rathbone, Terminix, Texas, TruGreen, VP