Posts Tagged One Show

Publicis Dallas Taps Brad Roseberry as Chief Creative Officer

Roseberry Brings International, Award-winning, Creative Talent & Leadership to New Role

DALLAS, TX (November 18, 2013) – Publicis Dallas taps Brad Roseberry for the new role of Chief Creative Officer. Most recently, Roseberry was Executive Creative Director at TBWA\Chiat\Day in New York, charged with rebranding the Accenture global business.  Before that, he was SVP, Creative Director at BBDO New York.  He has worked at some of the top creative agencies in the world, most notably, Goodby Silverstein, Wieden+Kennedy Amsterdam and 180 Amsterdam.

Brad RoseberryRoseberry’s work has been recognized by nearly every major award show in the industry, including: Cannes Lions, The One Show, Clio, D&AD and Epica, where he won the prestigious Epica d’Or.  His background includes developing creative solutions for some of the most successful – and iconic – brands around, including: GE, Pepsi, adidas, Sony and the California Milk Advisory Board (Got Milk?).

Sally Kennedy, CEO, Publicis Dallas, stated, “We have big plans for the agency. Adding world-class creative talent is a significant part of this. Brad honed his top-tier skills at many of the leading creative shops across the globe.  I’m confident everyone will feel his positive impact immediately.”

Roseberry added, “Sally’s commitment to creating a unique environment devoted to creating world-class creative is the reason I’ve signed on. I’m excited at the prospect of leading the agency to the next level.”

Roseberry will start immediately and report directly to Kennedy.

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone Americas; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice, and ServiceMaster brand TruGreen, among others.

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Publicis Seattle Momentum Continues: Britt Fero Joins as EVP, Head of Strategy

SEATTLE, WA (September 10, 2013) – Publicis Seattle has tapped Britt Peterson Fero as Executive Vice President & Head of Strategy, according to Scott Foreman, CEO, of the office.  Fero comes directly from Cole & Weber, where she was a Partner and Director of Growth Strategy. At Publicis Seattle, Fero will lead strategy on existing clients, new business, and further expand the agency’s strategy offering and department.  Fero reports to Foreman, and completes the office leadership team which includes: Jason Sullivan, EVP, Managing Director; Andrew Christou, EVP, CCO; Steve Williams, SVP, Group Creative Director, and Hart Rusen, SVP, Group Creative Director.  Publicis Seattle recently won the Eddie Bauer account, and counts T-Mobile, Seabourn, and Les Schwab, among their clients.

Britt Peterson Fero photoForeman stated, “I am so excited Britt has joined us.  She has a proven track record of unlocking a brand’s true potential with adventurous thinking and ideas.  She will make us and the work we do even better, and we’re excited to get her immersed in our current client’s brands and our new business opportunities.”

Fero stated, “In today’s increasingly dynamic marketplace — with increasingly discerning and demanding people — brands need a culture of action. To me strategy must be a verb, not a noun.  I look forward to helping brands seize new business opportunities and putting my vision of strategy into action at Publicis Seattle.”

During Fero’s tenure as Partner at Cole & Weber, the agency built relationships with the International Olympic Committee, Target, Kellogg’s, Epson, Microsoft, Ste. Michelle Wine Estates and Washington’s Lottery.  Additionally, she drove development of two key thought-leadership research pieces: the first around the sociability of brands (Project Butterfly) and the second around how consumers shop convenience stores (Project See Store).  Project Butterfly was recognized as the Grand Winner of the Ogilvy Great Minds Quality in Research Award and Project See Store was honored as Best Qualitative Research of the Year by the QRCA.

Fero is a Publicis alumna, serving as Director of Development and Innovation in Seattle in from 2004 – 2007. Prior, she worked at Fallon & Duffy Design in Minneapolis and New York leading brands such as United Airlines, Starbucks, Virgin Mobile and Bahamas Tourism.  A contributor to Forbes, Fast Company and MediaPost, Fero’s work has been recognized by Communications Arts, the One Show and Cannes, and featured in Juicing the Orange, Brand Apart and Michael Serazio’s book “Your Ad Here.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.

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Publicis Kaplan Thaler Appoints Joshua Hirsch as New Chief Technology Officer

Agency Strengthens Fully Integrated Model, Client Offering

NEW YORK CITY, NY (August 16, 2013) – Publicis Kaplan Thaler announced today it has hired Joshua Hirsch as EVP, Chief Technology Officer to expand its deep bench strength and best-in-class offering. In this role, Hirsch will lead the New York-based shop’s technology and innovation practice, ensuring clients benefit from the most advanced programs, products and emerging technologies. He will report to Robin Koval, CEO of Publicis Kaplan Thaler.

JoshuaHirschPreviously, Hirsch served as Partner & Minister of Technology at Big Spaceship, where he led the shop’s research and development team, building numerous award-winning digital projects. He has also held senior designer/development posts at Asymptote and Guggenheim.com.

“Today, technology informs the creative process as never before, and Joshua will help provide our clients with an unprecedented level of innovation,” said Robin Koval. “Joshua is a proven leader with a significant track record of developing impressive front-edge solutions, and we couldn’t be more pleased to have him join us. We expect to do truly innovative and industry-leading work together – work that continues to lead the change for our clients.”

Susan Gianinno, Chairman & CEO, Publicis Worldwide in the USA, stated, “Digital continues to be at the center of everything we do for our clients across Publicis Worldwide in the USA. My goal is for each office in the USA network to continue to both cultivate, and accelerate, digital innovation under the guidance of superior digital talent and leadership. The teaming of Joshua, with the leaders we have in place in our largest Publicis office in the USA, will ensure that digital-thinking adds significant value to all the clients across this flagship operation.”

Named one of the ad industry’s top 10 technologists of 2011, Hirsch is a member of the International Academy of Digital Arts & Sciences and a long-standing adviser on Adobe Software launches. He often shares his expertise at industry conferences, instructional workshops and awards panels throughout the world, including the One Show and Art Directors Club.

Hirsch is a graduate of Northwestern University.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

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Citibank Thinks You Might Be “Too Old” — Publicis Kaplan Thaler Spot Named a Radio Merit Finalist at One Show

NEW YORK CITY, NY (April 10, 2013) –  It’s true; the advertising industry has more award shows than Hollywood. That may lead some to believe the gold trophies they dole out year-round are not valuable. In many cases those people are onto something. The One Club, championing and promoting excellence in advertising and design in all its forms, is different. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work. It is the Super Bowl of creative advertising, and the Golden Pencil is its Lombardi Trophy.

Gold PencilThis year Citibank and their partner agency Publicis Kaplan Thaler were honored as a Merit Finalist in the Radio category for their 60 second spot titled “Too Old.” The comedic ad promotes Citi’s new Thank You Points exchange, in which customers can use their reward points to pay off student loans sooner rather than later.  For almost the entire spot, a voiceover suggests signs you may be too old to still be paying off student loans.  Lines such as “When you and your teeth no longer sleep together that is way, way too old to still be paying your student loans,” keep the audience laughing while reinforcing the need for young people to find out how in the world they’re going to get rid of their college debts.

oldmanThe effectiveness of the message, tied to the smart, no-so-subtle humor makes this a radio advertisement worth talking about; and in one of the industry’s toughest mediums, that is something to celebrate.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Officer – Tom Drymalski
Executive Creative Officer – Perry Essig
Creative – Dennis Greeley
Creative – Julian Newman
Writer – Alexis Garber
Director – Joe Barone
Agency Producer – Mariassa Schaeffer

A list of all One Show Award finalists can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Citi
Citi-Logo-JPEGCiti, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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