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Publicis Kaplan Thaler Receives Several Communication Arts Advertising Annual Awards

NEW YORK CITY, NY (September 9, 2013) – Publicis Kaplan Thaler received three Communications Arts’ Advertising Annual Awards. The Communication Arts Awards honor the best in visual communications from around the world and recognize the finest talent in the industry.

The following PKT creative was recognized:

Bounty “Dry Spills”

2e6ba290c98cced2958dade22a4a29436607b290ec233b340d8c9f7ef1d1235acfc2345601e0ab73f1f922b3335ca3a1Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Copywriter – Larissa Kirschner
Art Director – James Rothwell

Bounty “Monster Spills”

e4560c8054579adb1cc50a0b7ddc1d442223d101c51c3fd241ce945b519a6e867dfb276b64655392229efd865ca3b4ae

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Copywriter – Dennis Greeley
Art Director – Julian Newman

Scope “Good Breath Is A Good Move” campaign

To hear the Scope Radio work, click here.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Creative Director – Carlos Figueiredo
Copywriters– Alexis Garber and Kat Saoyen
Producer – Marissa Schaeffer

The Communication Arts Advertising Competition is the most prestigious competition for creativity in advertising. Any advertising project printed, published or aired for the first time from May 2013 through May 2014 is eligible. Selected by leading creative directors, art directors and writers, the winning entries will be distributed worldwide in the Communication Arts Advertising Annual, in print and on the iPad, and on commarts.com, assuring important exposure to the creators of this outstanding work. CA’s Award of Excellence is one of the most-coveted awards in the industry. If chosen, winning places recipients in the highest ranks of your profession.

CA_AwardOfExcellence_Web-300x300Each winning entrant will receive a personalized Award of Excellence, milled from solid aluminum and award certificates issued for firms, individuals and clients.

The CA jurors work in multiple screening teams. Each category is divided between the screening teams so each group screens a portion of the entries. Each juror views the entries independently. Any juror can put an entry into the final voting by selecting it.

For finals, all jurors work as a single team. After the judges make their selections, their votes are tallied. A simple majority is usually required for a finalist to be selected a winner.

The work listed above will be featured in the November/December 2013 issue of Communication Arts. A list of all Communication Arts’ Annual Advertising Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Communication Arts
2013Comm ArtsFounded in 1959, Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication. Whether in print or online, CA’s editorials, feature articles and the annual competitions it sponsors provide new ideas and information, while promoting the highest professional standards for the field. Now in its 53rd year, CA continues to showcase the current best—from industry veterans to tomorrow’s innovators—in design, advertising, illustration, photography, interactive media and typography. Communication Arts and http://www.commarts.com are owned and operated by Coyne & Blanchard, Inc.

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Sleepy’s Hires Publicis Kaplan Thaler as Company’s First AOR

Publicis Kaplan Thaler Celebrates with a Nap

HICKSVILLE, NY (June 11, 2013) –  Companies that still handle all of their own advertising and media are a rare breed in today’s business world. Most elect to hire a specialized advertising agency to handle those matters. However, since 1931 Sleepy’s had done all of their work in-house, until their recent strategic expansion plan was set in motion. Sleepy’s would now need a lead creative agency.

sleeping womanIn an exhaustive review Sleepy’s considered a slew of major agencies eager for a shot to work with the brand. After evaluating many options, including New York powers Havas Worldwide and Gotham, the retail giant selected Publicis Kaplan Thaler , citing their “great consumer insights, strong strategic clarity, integrated creative, chemistry and retail experience,” as the driving force behind their choice. Sleepy’s has an annual media spend of roughly 75 million dollars, and creative work will begin shortly on television, print, radio, digital and out-of-home.

MattressesEnthusiasm is rampant according to chairman Linda Kaplan Thaler, “We are inspired to help facilitate the ‘new’ Sleepy’s with its unprecedented growth and new market expansion plans. Publicis Kaplan Thaler is delighted to partner with Sleepy’s to take this exciting and powerful brand to new heights.”

About Sleepy’s
Sleepys
Sleepy’s is a privately-owned fourth-generation company with over 900 showrooms in fifteen states, spanning from Maine to North Carolina and available nationally through www.sleepys.com.  Sleepy’s has 7 state-of-the-art distribution centers located throughout the country and delivers over 3,000 mattresses every day. Throughout Sleepy’s 55-year history, the company has remained committed to making lives better through better sleep with its extensive selection of America’s top brands, including Sealy Posturepedic, Simmons Beautyrest, Stearns & Foster and more. Their innovative sleep products include the latest in cooling gel, latex and memory foam mattresses, like the world-famous Tempur-Pedic. Sleepy’s fast delivery service ensures you won’t have to wait to get a better night’s sleep, and their knowledgeable Mattress Professionals® will guide you to your perfect mattress. Sleepy’s truly believes that everything is possible with a great night’s sleep.®

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

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Publicis Kaplan Thaler Wins Big at New York/District 2 ADDYs

NEW YORK CITY, NY (April 12, 2013) – Publicis Kaplan Thaler garnered a total of eleven New York ADDYs and six District 2 ADDYs for their work for multiple clients at this year’s ADDY Awards Competition. With over 50,000 submissions per year and three separate shows on the local, regional and national levels, the ADDYs are one of the major award competitions in advertising. This year, PKT’s submissions of their major work over this past year were met with great results.

New York ADDYS

Screen Shot 2013-07-17 at 2.43.16 PMPKT’s work for Citibank, “Clear Checks” OOH, Charmin’s “Waterfalls” TV commercial and Swiffer’s “Man Up” digital shorts all won coveted Gold New York ADDYs. Winning any Gold ADDY in advertising’s most competitive market is an accomplishment — Winning three is certainly a sign PKT is doing things the right way.

Screen Shot 2013-07-17 at 2.38.59 PMPKT also picked up an impressive eight Silver New York ADDYs: Bounty’s “Anthem” Olympic TV commercial, Citi’s “Big Check” and “Sending” TV commercials, Citi’s – “Too Old” radio spot, Scope’s Facebook digital/social media presence, Scope’s “Courage Encouraged” integrated campaign, Street Soccer USA’s – “I PLAY FOR” integrated campaign and Hilton HHonors “Experiences Worth Sharing” print work.

Screen Shot 2013-07-17 at 2.45.06 PMIf that wasn’t enough, Publicis Kaplan Thaler was also recognized with a special Judge’s Award of Excellence for Charmin’s “Waterfalls” TV commercial, a spot consisting of multiple shots of running water encouraging viewers to utilize the commercial time to take a bathroom break.

District 2 ADDYs

Publicis Kaplan Thaler was equally competitive at this year’s District 2 ADDY Competition, adding four gold and two silver awards to their growing collection. District Two encompasses the Washington, DC metro area, New York, New Jersey, Pennsylvania, Maryland, and Delaware and represents 16 local clubs.

Screen Shot 2013-07-17 at 2.38.39 PMCitibank’s “Clear Checks” OOH campaign, Scope’s Facebook digital/social media presence, Hilton HHonors “Experiences Worth Sharing” newspaper campaign and Street Soccer USA’s – “I PLAY FOR” integrated campaign all received the coveted Gold ADDY Awards — a major accomplishment when you consider the competition in District 2. All Gold ADDY winners move on to compete for National ADDY Awards.

Screen Shot 2013-07-17 at 2.38.18 PMP&G’s “Anthem” Olympic TV commercial and Citibank’s “Too Old” radio spot received Silver ADDY Awards.

Screen Shot 2013-07-17 at 2.39.49 PM

Street Soccer USA’s – “I PLAY FOR” integrated campaign also received the special honor of clinching the Phil Dusenberry Award, an award given to the best pro bono work of the year. The Phil Dusenberry Award recognizes agencies who have demonstrated a commitment to doing outstanding work for non-profit organizations. The award is named for the late Phil Dusenberry, whose career included many memorable pro bono campaigns.

“A judge’s award is an incredibly special honor because there is no pre-set category for it,” said Publicis Kaplan Thaler Chairman and Chief Creative Officer Rob Feakins. “It comes about solely because the judges were so impressed by the work in Street Soccer USA, they thought it deserved special recognition. And it is special work because the team didn’t just do the communications (posters, video, facebook, and guerrilla) but they named the teams, designed the team logos, and designed the team uniforms. It was an incredibly, inspirational effort.”

Jay Williams, an Executive Creative Director at Publicis Kaplan Thaler also served as one of the judges on this year’s panel.

A list of all District 2 ADDY Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About the ADDY Awards
ADDY_Logo_RGBThe ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.

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Citibank’s “Every Step of the Way” from Publicis Kaplan Thaler Recognized as PR Week Award’s Best Cause-Related Campaign

NEW YORK CITY, NY (March 7, 2013) – Reeling from the financial crisis and deep mistrust of banks, Citibank wanted to sponsor the 2012 Summer Olympics in a way that repositioned them as an enabler of progress and let people see that the bank supports people and their dreams. PR Week Awards took notice and recognized this effort with first prize in the “Best Cause-Related Campaign” category.

prweekawards1In honor of their partnership with the London Olympic and Paralympic Games, Citi’s “Every Step of the Way” program. This program enabled Citi customers, Citi employees and fans of the Olympic Games to support U.S. Olympic and Paralympic hopefuls and the organizations that helped them on their journey to the 2012 Games. To do this, Citi donated 50 million ThankYou Points ($500,000) to Team USA which fans could direct to an organization or cause that inspired each of the 13 Team Citi athletes.

Citi didn’t just want to put Olympic rings on their ads, so Publicis Kaplan Thaler created an ecosystem of integrated touch-points. The Facebook page acted as the central online hub and included a dedicated Facebook app. The smartphone app was a seamless experience that allowed the user to track an athlete’s progress and cheer them on, and at the same time, support that athlete’s cause right from their mobile device. Athletes provided exclusive content such as training and baby photos and then gave real-time updates about their training regimens and thoughts as they headed into the games. On Twitter, people followed #CitiEveryStep, and television spots got the word out there. During live Olympic coverage, an always-on Newsdesk was staffed 24/7 to cover athletes’ progress at the Olympics.

4010177winnernewimage_0At every turn people were invited to participate, from OOH, print, digital banners to social media, in-branch posters, ATM screens, and a robust NBC Live Extra sponsorship. This attracted news outlets from around the country, generating a torrent of free earned media.

This consumer-centric idea spurred nearly one million unique web visitors to Citi’s page, and almost three hundred fifty million engagements with digital assets.  By coupling heavy consumer-centric engagement with seamless way to raise donations, Citi successfully executed an integrated campaign and made a huge difference, paving the way for future American Olympians.

It was more than a campaign. It was a movement. And, it was a chance for Citi to remind people what it stood for at its 200 year-old core — Helping people, every step of the way.

Screen Shot 2013-07-17 at 11.47.33 PMEntering its 14th year, The PRWeek Awards has grown into an event PR pros look forward to more than any other to celebrate excellence and encourage aspiration. Each year, agencies and companies alike comprise their entries for the potential to win one of the esteemed 35 awards. The categories recognize excellence in campaigns, techniques, personalities, and business, and are awarded to the best corporate, nonprofit, agency, government, and education teams. A PRWeek Award is a unique symbol of achievement and leadership. It immediately sets the winner apart from all others.

The judges were elated with Citi’s “Every Step of the Way” program. “We liked the employee dimension of this fully integrated campaign,” said one judge. Another judge called the effort “inspiring and comprehensive.”

A list of all PR Week Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About PR Week
caples_logoThe world’s leading weekly PR publication and provider of multi-media content to professional communicators and reputation managers. PRWeek is the voice of the US PR industry and the leading source of news, analysis and opinion. Regarded as the Oscars of the industry, the PRWeek Awards always brings together top PR pros to honor the best work from the past year across 35 hard-fought categories.

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Nearly 7.5 Million U.S. Students are Chronically Absent, Missing 18 or More Days of School Each Year

Ad Council and U.S. Army’s BoostUp Campaign Launches New Parent-targeted PSAs Reinforcing the Importance of Consistent School Attendance

Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.

WallThumbMed_BoostUpEvery absence, in any grade – excused or not – can impact a child’s academic achievement. As early as 6th grade, missing 18 or more days of school in a year puts a child’s high school graduation at-risk. Missing just two days every month of the school year can allow a child to fall behind, increasing the likelihood of dropping out.

“The U.S. Army recognizes the immense importance of having an educated public and is deeply committed to programs that benefit America’s youth,” said Mark Davis, Deputy Assistant Secretary of the Army for Marketing/Director, Army Marketing and Research Group. “We are proud to further our collaboration with the Ad Council to launch these new PSAs on behalf of the BoostUp campaign, continuing our efforts to raise awareness about the dropout crisis and motivate parents to take action on behalf of their children’s education.”

Research shows that students who attend school regularly in their early school years are more likely to learn to read well by the critical third grade milestone; score higher on standardized tests; and graduate and go on to college than students who are chronically absent. Education is crucial to breaking the cycle of poverty, however chronic absenteeism is most prevalent among low-income students. Regular attendance in lower grades is just as important as it is in later years to ensure that a student stays on the path toward graduation.

ConlonPeggy“A day here or a day there may not seem like a lot, but when you add those absences up, there can be dire consequences,” said Peggy Conlon, president and CEO of the Ad Council. “We hope this PSA campaign will shine a light on the problem of chronic absenteeism and educate parents about the importance of their children attending school every day in order for them to succeed academically and stay on the path toward high school graduation.”

The new English and Spanish-language PSAs ask parents to look at the influence they have over their children’s attendance reminding them that every day missed, excused or not, even in middle school, puts their kids’ graduation at risk. Another, community-targeted execution beautifully illustrates the staggering fact that 7,000 high school students drop out every school day by showing thousands of graduation caps falling from the sky. All audiences are directed to the campaign website BoostUp.org to find out how to help the students in their communities succeed and graduate.

Rob Feakins“For us, it’s important that we aren’t simply ad guys, but citizens. And BoostUp is an initiative that is incredibly important to us. We hire young people all of the time. And because of that, there is no greater importance for us than to make sure young people stay in school and keep themselves competitive and prepared for their careers,” said Rob Feakins, Publicis Kaplan Thaler Chief Creative Officer/President.

BoostUp.org offers an assortment of information, resources and ways to get involved including state-by-state dropout statistics, real student stories and information about why students drop out of school and how to help. Parents can access an attendance calculator, courtesy of Get Schooled, where they can chart the impact of their children’s absences on their education. Visitors can also give students a boost by submitting a text or video message of support on Boost Nation, a microsite developed in collaboration with the 26 Seconds BMOR campaign. NFL Philadelphia Eagles’ player David Simms is the latest athlete to upload a video on Boost Nation, to show students across the country that he cares that they stay in school and graduate.

NFL: Philadelphia Eagles at Pittsburgh Steelers“My mother strongly encouraged me to pursue my education, and with caring people in your life, you can reach your goals,” said David Sims safety for the Philadelphia Eagles. “That’s why it’s important we all do our part to inspire at-risk students stay motivated to keep their eyes on the prize and graduate from high school. Give students a ‘boost’ to show your support them and let them know you believe in them.”

Also kicking off today is a social media program designed to further extend the reach of the campaign messages in the online space. Parents, adult influencers, teachers, educational organizations, and advocates are invited to get involved with the BoostUp campaign at
BoostUp.AdCouncil.org.

Since its launch in 2000, the Army and Ad Council’s High School Dropout Prevention campaign has received nearly $657 million in donated media across television, radio, outdoor, print and digital. Per the Ad Council’s model, the PSAs will run and air in advertising time and space that is donated by the media.

armylogovector_blackU.S. Army
Education is a top-priority public service issue for the U.S. Army. In 2000, they partnered with the Ad Council to start “Operation Graduation.” This was a national campaign to motivate and encourage students to graduate high school. In 2006, the Ad Council and the U.S. Army launched BoostUp, a new approach to this dropout prevention campaign. BoostUp targets adults that are interested in their community or in education, as well as parents and peers of at-risk students and connects them to opportunities to provide students with the support they need to stay in school and graduate. To find out more about the US Army go to http://www.goarmy.com.

adcouncil-logoThe Advertising Council
The Ad Council is a non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit http://www.adcouncil.org. You can also visit http://www.facebook.com/adcouncilor follow the Ad Council on Twitter @AdCouncil.

373040_516480425034929_1327156625_nPublicis Kaplan Thaler
The one constant in this world is change. You can either adapt to change, ignore it, or lead it. At Publicis Kaplan Thaler, we help our clients take the lead. Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestle, L’Oreal, Merck, Pfizer, Wendy’s, AFLAC, Edmunds.com, NAPA Auto Parts, and SuperValu, among others. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of parent company Publicis Worldwide, the largest global network within Publicis Groupe. To learn more about
Publicis Kaplan Thaler, follow us @PKTtweets, find us on Facebook

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