Posts Tagged Publicis New York

Nearly 7.5 Million U.S. Students are Chronically Absent, Missing 18 or More Days of School Each Year

Ad Council and U.S. Army’s BoostUp Campaign Launches New Parent-targeted PSAs Reinforcing the Importance of Consistent School Attendance

Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.

WallThumbMed_BoostUpEvery absence, in any grade – excused or not – can impact a child’s academic achievement. As early as 6th grade, missing 18 or more days of school in a year puts a child’s high school graduation at-risk. Missing just two days every month of the school year can allow a child to fall behind, increasing the likelihood of dropping out.

“The U.S. Army recognizes the immense importance of having an educated public and is deeply committed to programs that benefit America’s youth,” said Mark Davis, Deputy Assistant Secretary of the Army for Marketing/Director, Army Marketing and Research Group. “We are proud to further our collaboration with the Ad Council to launch these new PSAs on behalf of the BoostUp campaign, continuing our efforts to raise awareness about the dropout crisis and motivate parents to take action on behalf of their children’s education.”

Research shows that students who attend school regularly in their early school years are more likely to learn to read well by the critical third grade milestone; score higher on standardized tests; and graduate and go on to college than students who are chronically absent. Education is crucial to breaking the cycle of poverty, however chronic absenteeism is most prevalent among low-income students. Regular attendance in lower grades is just as important as it is in later years to ensure that a student stays on the path toward graduation.

ConlonPeggy“A day here or a day there may not seem like a lot, but when you add those absences up, there can be dire consequences,” said Peggy Conlon, president and CEO of the Ad Council. “We hope this PSA campaign will shine a light on the problem of chronic absenteeism and educate parents about the importance of their children attending school every day in order for them to succeed academically and stay on the path toward high school graduation.”

The new English and Spanish-language PSAs ask parents to look at the influence they have over their children’s attendance reminding them that every day missed, excused or not, even in middle school, puts their kids’ graduation at risk. Another, community-targeted execution beautifully illustrates the staggering fact that 7,000 high school students drop out every school day by showing thousands of graduation caps falling from the sky. All audiences are directed to the campaign website BoostUp.org to find out how to help the students in their communities succeed and graduate.

Rob Feakins“For us, it’s important that we aren’t simply ad guys, but citizens. And BoostUp is an initiative that is incredibly important to us. We hire young people all of the time. And because of that, there is no greater importance for us than to make sure young people stay in school and keep themselves competitive and prepared for their careers,” said Rob Feakins, Publicis Kaplan Thaler Chief Creative Officer/President.

BoostUp.org offers an assortment of information, resources and ways to get involved including state-by-state dropout statistics, real student stories and information about why students drop out of school and how to help. Parents can access an attendance calculator, courtesy of Get Schooled, where they can chart the impact of their children’s absences on their education. Visitors can also give students a boost by submitting a text or video message of support on Boost Nation, a microsite developed in collaboration with the 26 Seconds BMOR campaign. NFL Philadelphia Eagles’ player David Simms is the latest athlete to upload a video on Boost Nation, to show students across the country that he cares that they stay in school and graduate.

NFL: Philadelphia Eagles at Pittsburgh Steelers“My mother strongly encouraged me to pursue my education, and with caring people in your life, you can reach your goals,” said David Sims safety for the Philadelphia Eagles. “That’s why it’s important we all do our part to inspire at-risk students stay motivated to keep their eyes on the prize and graduate from high school. Give students a ‘boost’ to show your support them and let them know you believe in them.”

Also kicking off today is a social media program designed to further extend the reach of the campaign messages in the online space. Parents, adult influencers, teachers, educational organizations, and advocates are invited to get involved with the BoostUp campaign at
BoostUp.AdCouncil.org.

Since its launch in 2000, the Army and Ad Council’s High School Dropout Prevention campaign has received nearly $657 million in donated media across television, radio, outdoor, print and digital. Per the Ad Council’s model, the PSAs will run and air in advertising time and space that is donated by the media.

armylogovector_blackU.S. Army
Education is a top-priority public service issue for the U.S. Army. In 2000, they partnered with the Ad Council to start “Operation Graduation.” This was a national campaign to motivate and encourage students to graduate high school. In 2006, the Ad Council and the U.S. Army launched BoostUp, a new approach to this dropout prevention campaign. BoostUp targets adults that are interested in their community or in education, as well as parents and peers of at-risk students and connects them to opportunities to provide students with the support they need to stay in school and graduate. To find out more about the US Army go to http://www.goarmy.com.

adcouncil-logoThe Advertising Council
The Ad Council is a non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit http://www.adcouncil.org. You can also visit http://www.facebook.com/adcouncilor follow the Ad Council on Twitter @AdCouncil.

373040_516480425034929_1327156625_nPublicis Kaplan Thaler
The one constant in this world is change. You can either adapt to change, ignore it, or lead it. At Publicis Kaplan Thaler, we help our clients take the lead. Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestle, L’Oreal, Merck, Pfizer, Wendy’s, AFLAC, Edmunds.com, NAPA Auto Parts, and SuperValu, among others. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of parent company Publicis Worldwide, the largest global network within Publicis Groupe. To learn more about
Publicis Kaplan Thaler, follow us @PKTtweets, find us on Facebook

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Rob Feakins Named to Facebook Creative Council

Facebook has announced the creation of the Creative Council — 14 agency executives enlisted to provide advice as a “sounding board for identifying top priorities for agency creatives in areas like product, measurement and programs.” The announcement from Cannes Lions International Festival of Creativity underscored how vital the agency community is to the possibilities on Facebook. This new council will compliment the existing Client Council of execs from top advertisers. Among the 14 agency elite is Publicis Kaplan Thaler’s Chief Creative Officer and President, Rob Feakins.

“Every day social media becomes a more creative medium. This is a real chance for Facebook to partner with creative leaders with the objective of liberating creativity on Facebook,” Feakins added.

Classically, Facebook has prioritized user experience over advertising presence, minimizing advertising’s influence on product development. As Facebook emerges in the publicly traded market, by collaborating with ad agencies, Mark Zuckerberg’s leadership team will strike a balance between user and advertiser interests. This balance will be integral to both Facebook and agencies’ success as more and more marketers shift their budgets from tradition to digital media.

Mark D’Arcy, Facebook’s Global Director of Creative Solutions, made the announcements: “The more Facebook can listen to the agency community and arm them with more information on the latest our platform has to offer, the more creativity we will see come to Facebook.”

Here’s the full list of 2012 members of the Creative Council:

  • David Droga, Founder/CEO, Droga5
  • Nick Law, CCO, R/GA
  • Jeff Benjamin, CCO, JWT
  • Colleen DeCourcy, Founder/CEO, Socialistic
  • Linus Karlsson, CCO for Global Brands, McCann
  • Mike Lazerow, Co-Founder/CEO, Buddy Media
  • Rob Feakins, CCO/President, Publicis
  • Mark Tutssel, CCO, Leo Burnett
  • Amir Kassaei, WW CCO, DDB
  • Mark Waites, CCO/Founder, Mother
  • Toshiya Fukuda, CEO ECD, 777
  • James Hilton, CCO, AKQA
  • Rob Reilly, CCO, CPB
  • Tor Myhren, CCO, Grey

Facebook’s full press release

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Neisha Tweed, Copywriter for Publicis Kaplan Thaler, Named 2012 ADCOLOR® Award Honoree

Publicis Kaplan Thaler is pleased to announce that Neisha Tweed, a Copywriter on CITI One Team, has been selected as a 2012 ADCOLOR® Awards Honoree in the Rising Star Category. Honorees were announced at the ADCOLOR® LIVE! event which took place on Tuesday, August 7th at the Time Warner Center in New York City.

A42RU0oCAAAgnY8The ADCOLOR® Awards launched in 2007 to honor professionals of color, diversity champions and companies who work together to further diversity & inclusion efforts in the advertising, marketing and media industries. ADCOLOR® Awards honorees are chosen based on four specific criteria including business results that deliver strong outcomes, contribution to the industry and community, recognition as a role model for others and lastly, leadership. The Rising Star category acknowledges up and comers with less than seven years’ experience within their respective industries who are carving a path, setting goals and pushing their talents and skills to achieve them.

Neisha Tweed and her fellow honorees will be celebrated at the 2012 ADCOLOR® Awards and Industry Conference will take place in Las Vegas at the infamous Bellagio Hotel from October 18th through the 20th. Publicis USA has been a presenting sponsor at the ADCOLOR® Awards for the past two years and is sponsoring the event once again this year.

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About ADCOLOR®:
ADCOLOR® is a nonprofit 501(c) (6) organization whose mission is to celebrate and champion diversity in the advertising, marketing, media and public relations industries. ADCOLOR® strives to create a network of outstanding diverse professionals and champions of diversity and inclusion by honoring their accomplishments and leveraging their stories as a road map for others to follow. By highlighting the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBT and other diverse professionals, students and diversity and inclusion champions, ADCOLOR® aims to inspire the next generation of diverse professionals.

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Pubicis New York and Kaplan Thaler Group Merge to Form Publicis Kaplan Thaler

NEW YORK, NY (July 12, 2012) – Publicis Worldwide today announced that Publicis New York, part of Publicis Worldwide in the USA, and the Kaplan Thaler Group, part of the Paris-based Publicis Groupe, will merge to form Publicis Kaplan Thaler, effective immediately. The combined New York-based entity, with over 650 employees, becomes the U.S. flagship agency within the Publicis Worldwide Network of over 200 offices in 82 countries. Publicis Kaplan Thaler will be Publicis Worldwide in the USA’s flagship New York agency.

Publicis Kaplan Thaler will be led by Linda Kaplan Thaler as Chairman and Robin Koval as CEO. Rob Feakins, President and Chief Creative Officer for Publicis New York will continue in that role and lead creative for the expanded entity.

Susan Gianinno, Chairman and CEO of Publicis Worldwide in the USA stated, “Publicis Kaplan Thaler will build on the strong performances of Publicis New York, which includes the successful integration of digital agency Modem, and the Kaplan Thaler Group, to create a more dynamic New York base. Publicis Kaplan Thaler is poised to lead the change for its clients and the industry.”

Kaplan Thaler, who served as CEO and Chief Creative Officer of the Kaplan Thaler Group since founding the agency in 1997 said, “Combining the strengths of Publicis New York’s vast global expertise with Kaplan Thaler’s reputation for building iconic brands that become part of the culture, creates a formidable new organization offering clients an entrepreneurial spirit with global scale that is idea-driven across all communications platforms.”

Publicis Kaplan Thaler will be fully integrated with digital, social and technology at its core, added Koval. “This merger is about driving growth and brings together two powerful teams, with complementary and supplementary skill sets. Publicis New York gains a talented and visionary team to create a new world agency with deep bench strength. Kaplan Thaler adds an instant worldwide footprint and broader capabilities, coupled with world-class digital expertise. Clients will have the opportunity to blend the best of both,” continued Koval, who served as President of the Kaplan Thaler Group.

In making the announcement, Publicis Groupe COO and Executive Chairman of Publicis Worldwide, Jean-Yves Naouri, said, “New York is the largest communications community in the world. We are deeply committed to building a stronger base of operations in this market – one that attracts and retains the best talent in the world to build our clients’ brands.”

Publicis Kaplan Thaler is designing new offices and will be headquartered in one location starting in early 2013. Its combined client roster includes P&G, Citi, Nestle, L’Oreal, Merck, Pfizer, Wendy’s, AFLAC, Edmunds.com, NAPA Auto Parts, SuperValu, among others.

Media Contact:
Tricia Kenney, 212-474-6605
Tricia.Kenney@kaplanthaler.com

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