Posts Tagged Publicis Seattle

Publicis USA Earns Top Marks on Human Rights Campaign’s 2014 Corporate Equality Index

CEI_2014_ReleaseNEW YORK CITY, NY. (December 9, 2013) – Publicis Worldwide in the USA, a multi-service ad agency network within Publicis Groupe, proudly announced that it received a perfect score of 100 percent on the 2014 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality, administered by the Human Rights Campaign Foundation. Publicis Worldwide in the USA joins the ranks of 303 major U.S. businesses which also earned top marks this year.

Chief Talent Officer Patty Enright stated, “As a company that values diversity Publicis Worldwide is proud to have achieved 100% on the Human Rights Campaign’s 2014 Corporate Equality Index. This score is a fantastic testament to our people and the culture of inclusion we have collectively created over the years. Every day we see examples of how our LGBT and ally employees add to the richness of our agency culture. We salute them and all the other companies who have scored so well on the 2014 CEI.”

EgaliteLionLogoThe 2014 CEI rated 934 businesses in the report, which evaluates LGBT-related policies and practices including non-discrimination workplace protections, domestic partner benefits, transgender-inclusive health care benefits, competency programs, and public engagement with the LGBT community. Publicis’ efforts in satisfying all of the CEI’s criteria resulting in a 100 percent ranking and the designation as a Best Place to Work for LGBT Equality.

Robert Camilleri, VP, Global Operations Dir. at Publicis Kaplan Thaler and Re-Founder/Co-Chair of Publicis Groupe Égalité added, “When Égalité was refounded in 2012 only two Publicis Groupe agencies were participating in the Human Rights Campaign’s Corporate Equality Index and neither of them had a perfect score. Égalité, Publicis Groupe’s LGBT and ally employee network, set out to meet with agency leaders, the Publicis Groupe Diversity Council and Re:Sources, the guardians of Publicis Groupe’s benefits, to advocate for policies that were as LGBT-inclusive as possible according to the Human Rights Campaign’s guidelines. In just two years we have made policy changes which have allowed eight Publicis Groupe agencies to score a perfect 100 on the Human Rights Campaign’s 2014 Corporate Equality Index. I am incredibly humbled by and proud of the support and effort put forward by so many people across all levels of the company to make this happen.”

For more information on the 2014 Corporate Equality Index, or to download a free copy of the report, visit www.hrc.org/cei.

About Publicis Worldwide in the USA
Publicis USAPublicis Worldwide in the USA is the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. Publicis Worldwide in the USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.

HumanRightsCampaignAbout the Human Rights Campaign Foundation
The Human Rights Campaign is America’s largest civil rights organization working to achieve gay, lesbian, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

P&G Recognizes Publicis Worldwide as Top Performing Global Partner

Tells Top Strategic Business Partners that Focus is on Growth and Value Creation

CINCINNATI (October 28, 2013) -The Procter & Gamble Company has recognized its top performing external business partners at its annual External Business Partner Recognition Dinner. Nearly 80 top suppliers and agencies attended the annual event to recognize and celebrate key contributors who have demonstrated partner excellence.

Speaking at the event, A.G. Lafley, P&G’s Chairman of the Board, President and Chief Executive Officer, said: “For P&G, the primary drivers of growth and value creation are innovation and productivity. P&G’s external business partners help us deliver both, creating value for consumers, customers and shareholders alike.”

AGLafleyMr. Lafley added that the collective capabilities of the companies and individuals in P&G’s global partner network offered a powerful competitive advantage. During his presentation he highlighted the contributions from a number of external business partners helping P&G innovate across its global supply chain.

Global Product Supply Officer Yannis Skoufalos built upon that. “Product Supply works hand-in-hand with our supply chain partners, exploring every aspect to innovate, drive out costs, and serve our customers and consumers better,” he said. When we collaborate with our supply chain partners, we create consumer value and competitive advantage for P&G.”

Among P&G’s more than 82,000 suppliers and agencies, fifteen received the highest honor of being named “External Business Partner of the Year.”

P&GAwards4“I congratulate all of our award winners, especially those who were recognized as ‘External Business Partner of the Year,’” said Rick Hughes, Chief Purchasing Officer. “Our external business partners are a critical part of the P&G team and a true competitive advantage.”

In addition to the select few “External Business Partner of the Year” awards, all companies performing consistently at high levels within P&G’s internal performance management system earned Excellence Awards. Publicis Worldwide in the USA was among the 77 external business partners receiving this distinction.

Thirty-six of this year’s Excellence Award winners were also winners in 2012, including Publicis Worldwide, winning for a fourth straight year in-a-row. P&G works with all business partners to reach excellence levels, and therefore there is no limit on the number of excellence awards that can be achieved.

Susan Gianinno, Chief Executive Officer of Publicis Worldwide in the USA added, “No other agency has won this award for four consecutive years.  This is a monumental achievement and one which we never take for granted.  The only way we keep winning is that our teams working on P&G never stop striving to be even better. This is a source of pride and of great accomplishment.  Congratulations to all of our P&G teams (and all those who work to support these teams) for making us all look so good and feel so proud.”

For a full list of award recipients, visit P&G’s Corporate Newsroom.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Publicis Worldwide in the USA
LION_clearBackground
Publicis Worldwide in the USA is the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A.  Publicis Worldwide in the USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle.  The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Publicis Seattle Momentum Continues: Britt Fero Joins as EVP, Head of Strategy

SEATTLE, WA (September 10, 2013) – Publicis Seattle has tapped Britt Peterson Fero as Executive Vice President & Head of Strategy, according to Scott Foreman, CEO, of the office.  Fero comes directly from Cole & Weber, where she was a Partner and Director of Growth Strategy. At Publicis Seattle, Fero will lead strategy on existing clients, new business, and further expand the agency’s strategy offering and department.  Fero reports to Foreman, and completes the office leadership team which includes: Jason Sullivan, EVP, Managing Director; Andrew Christou, EVP, CCO; Steve Williams, SVP, Group Creative Director, and Hart Rusen, SVP, Group Creative Director.  Publicis Seattle recently won the Eddie Bauer account, and counts T-Mobile, Seabourn, and Les Schwab, among their clients.

Britt Peterson Fero photoForeman stated, “I am so excited Britt has joined us.  She has a proven track record of unlocking a brand’s true potential with adventurous thinking and ideas.  She will make us and the work we do even better, and we’re excited to get her immersed in our current client’s brands and our new business opportunities.”

Fero stated, “In today’s increasingly dynamic marketplace — with increasingly discerning and demanding people — brands need a culture of action. To me strategy must be a verb, not a noun.  I look forward to helping brands seize new business opportunities and putting my vision of strategy into action at Publicis Seattle.”

During Fero’s tenure as Partner at Cole & Weber, the agency built relationships with the International Olympic Committee, Target, Kellogg’s, Epson, Microsoft, Ste. Michelle Wine Estates and Washington’s Lottery.  Additionally, she drove development of two key thought-leadership research pieces: the first around the sociability of brands (Project Butterfly) and the second around how consumers shop convenience stores (Project See Store).  Project Butterfly was recognized as the Grand Winner of the Ogilvy Great Minds Quality in Research Award and Project See Store was honored as Best Qualitative Research of the Year by the QRCA.

Fero is a Publicis alumna, serving as Director of Development and Innovation in Seattle in from 2004 – 2007. Prior, she worked at Fallon & Duffy Design in Minneapolis and New York leading brands such as United Airlines, Starbucks, Virgin Mobile and Bahamas Tourism.  A contributor to Forbes, Fast Company and MediaPost, Fero’s work has been recognized by Communications Arts, the One Show and Cannes, and featured in Juicing the Orange, Brand Apart and Michael Serazio’s book “Your Ad Here.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Publicis Seattle Hosts Women Who Rock Panel

Women Who Rock PosterSEATTLE, WA (July 25, 2013) – Publicis Seattle hosted Women Who Rock, a panel discussion showcasing six of Seattle’s most successful businesswomen. The event, held at the agency, saw an amazing turnout. The entire office along with friends, clients, and other companies in our building gathered in the agency café for gourmet popcorn, adult beverages and an insightful panel discussion by area business leaders.

Women Who RockThe impetus for the event came from a current exhibit of the same name on display at EMP Museum, one of the agency’s clients. Rather than focus on the women who have shaped the music world, Publicis Seattle’s event was a celebration of some of the most successful women running Seattle businesses with a focus on innovation, creativity and culture. The event began with a panel discussion and live audience Q&A and was followed by a curator-led tour of the actual EMP exhibit.

The event was moderated by Shireen Jiwan, Chief Investigator at Sleuth, and the panelists were:
Kimberly Harris – President and CEO, Puget Sound Energy
Halle Hutchison – Managing Director of Brand Management, Alaska Airlines
Renee Erickson – Chef/Owner, The Whale Wins, Boat Street Cafe and The Walrus and the Carpenter
Andrina Bigelow – CEO, Fran’s Chocolates
Amy Bohutinsky – CMO, Zillow
Jill Wenger – Founder and CEO, Totokaelo Design

DSC01366 The panelists gave their perspective on the challenges of business, the inspiration that Seattle gives them, the importance of being true to yourself and where you want to go in life. When Renee Erickson was asked about opening her own restaurant, she responded, “Buying a restaurant at 25 was the scariest thing I’ve ever done. It’s also the best thing I’ve ever done and changed my life forever.”

Halle Hutchison, who oversees Alaska Airlines’ product marketing, sponsorships, advertising and promotions noted, “Being a visionary is one thing. Being a control freak is another. Let the people around you be great, too, and you’ll all share in the successes.”

Andrina Bigelow, a successor to her mother, Fran, as CEO of Fran’s Chocolates spoke about what makes her a successful businesswoman: “We stay true to our mission, we always go back to that same goal. We will never compromise on quality, whether its packing, customer service, our retail stores, every single decision we make. Even if it means we could make a little bit more money by compromising and buying something a little cheaper, an ingredient that’s a little cheaper, going after a product category or segment that’s really popular, we just wont do it. And we’ve started out that way, and continue everyday to stay true to that mission and I think that’s been incredibly powerful for us in terms of success of the business.”

DSC01063BIn closing, Jill Wenger offered some advice to the audience: “Let the rest of your peers settle. Be adventurous in your actions.” Another panelist, Amy Bohutinsky added, “I never really planned it this way, even five years ago I don’t know if I would have said ‘I want to be a CMO.’ If anyone’s ever read Sheryl Sandberg’s book, there’s a line it that says a career is a ‘jungle gym not a ladder’ and as long as you know the things you like to do and the things that make you passionate you can’t plan the exact path to get there. It takes just as much work to swing for the fences as it does to lay down a bunt. But only one of these approaches has the potential for greatness. Think about it.”

As an agency rooted in adventurous thinking, it made sense to bring together some of the most adventurous thinkers in the world of business, creativity and culture to share their perspectives. This was an opportunity for 200 of tomorrow’s leaders to listen and learn from some of the country’s most successful business leaders. Women Who Rock was the first in what will be a series of panels, roundtables and other creativity-inspired events hosted by Publicis Seattle, championing the ideas and principles that keep our industry and agency moving forward.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Eddie Bauer Hires Publicis Seattle as New Lead Creative Agency

SEATTLE, WA (May 1, 2013) –  Specialty retailer Eddie Bauer has tapped Publicis Seattle as its new lead creative agency after a review.

EDDIE BAUERIn 2012, Bellevue, Washington-based Eddie Bauer spent nearly $3 million in measured media spending, according to Nielsen.

Backbone Media, a Carbondale, Colorado agency that positions itself as working in the active lifestyle marketplace, will continue to handle media and PR for Eddie Bauer and Eddie Bauer First Ascent.

Eddie Bauer has put more emphasis on its mountaineering roots and in 2009, launched its First Ascent line of clothing and gear aimed at climbing enthusiasts.

About Eddie Bauer
24eddiebauerEstablished in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service.  Eddie Bauer products are available at approximately 400 stores throughout the United States, Canada and Japan through catalog sales and online at www.eddiebauer.com.  Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service Champion.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

T-Mobile Gallops Into New Territory: Publicis Seattle & Riney Take Direct Aim at AT&T, Verizon & Sprint

SEATTLE, WA (March 26, 2013) – TMobile SignThe hyper-competitive telecommunications market shares more than a few similarities with the Wild West… intimidating bullies, group pressure, sinister bandits, controlling gang leaders, countless townspeople who feel taken advantage of… and of course, the rogue independent. After years of ruthless competition and a renaissance in mobile technology, only four major carriers are still in their standing: AT&T, Verizon, Sprint and T-Mobile, making the cowboy days of old the perfect metaphor for today’s mobile marketplace. Hot on the heels of the iPhone 5 release, T-Mobile debuted an aggressive Western style advertising campaign from Publicis Seattle and Riney to paint its brand in a new light.

Always devoted to freedom and being different than the “old school” carriers, the first ad features motley crew of four bandits, representing the big four carriers, entering a lonely mountain town with bad intentions on their faces. One of the riders then has a sudden change of heart and decides pushing people around isn’t what he wants to do with his life anymore. He then throws on an all-too-familiar magenta hat, and rides off into the distance with a smile on his face: a simple, yet clever metaphor to describe the strong armed ways of current telecommunications companies.

T-Mobile’s new brand messaging takes direct aim at the competition, and most pointedly, AT&T. The highlight of the brand messaging is crystal clear. T-Mobile now provides data plans that are cheaper, simpler and more transparent, than any other phone carrier. It also enters the iPhone marketplace with an unbeatable offer of a new iPhone5 for $99 down, and no contract. Talk about a bold step to stop the cell phone bullying.

John Legere“These bold moves serve notice that T-Mobile is canceling its membership in the out-of-touch wireless club,” said John Legere, president and CEO of T-Mobile USA, Inc. “This is an industry filled with ridiculously confusing contracts, limits on how much data you can use or when you can upgrade, and monthly bills that make little sense. As America’s Un-carrier, we are changing all of that and bringing common sense to wireless.”

Currently, T-Mobile has approximately a quarter of the U.S. smartphone market share that AT&T and Verizon enjoy. AT&T, Verizon and T-Mobile had 33.3%, 32% and 8.2% of the U.S. smartphone market, respectively, according to a December 2012 Kantar report.

2012 Consumer Electronics Show Showcases Latest Technology InnovationsCommenting on the new commercial, Peter DeLuca, T-Mobile’s Senior Vice President, Brand & Advertising, stated, “It’s metaphorical…we’re moving in a different direction.”  He added, “All the swagger you saw [at the press event], you’ll see in our advertising in all channels.”

In a category where services are nearly identical, the first carrier to finally start appealing to the real desires of its customers may win a considerable chunk of market share. T-Mobile wants its customers to know they’re listening to them. With guidance from Publicis Seattle and Riney in San Francisco since 1997, T-Mobile will continue with a fresh perspective sure to attract masses of unsatisfied AT&T, Verizon and Sprint customers while putting T-Mobile at the forefront of a consumer revolution in telecom.

About T-Mobile USA Inc.
TMobileLogoBased in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG.  By the end of the fourth quarter of 2012, approximately 132.3 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.4 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Publicis Seattle Promotes Scott Foreman to CEO

SEATTLE, WA. (February 26, 2013) – Publicis Seattle has appointed Scott Foreman as CEO, according to Susan Gianinno, Chairman & CEO, Publicis Worldwide in the USA.  Foreman has been Managing Director of the office since 2010. In his new role, Foreman will lead the dynamic Publicis Seattle office whose client roster includes T-Mobile, Seabourn Luxury Cruises, Kärcher and Les Schwab, among others.

Scott ForemanGianinno stated, “Scott is the perfect leader for our Seattle operations. He is a well-respected industry talent, with deep experience across advertising and technology, and a particular expertise in automotive marketing.  I expect great things from Scott as he takes the helm at our Pacific Northwest operations.”

Foreman stated, “I am both honored and excited to take on the role of CEO.  We have some of the best clients and talent in the business, and I’m privileged to lead Publicis Seattle into a new era.”

Foreman joined Publicis Seattle in 2001 and was named Managing Director in 2010.  His background includes deep expertise in automotive advertising and marketing, serving as Senior Vice President at Foote, Cone & Belding Worldwide, and an entrepreneurial stint at Internet start-up Gamers.com.

In 2013 Publicis Seattle won both the Seabourn and Kärcher accounts in competitive reviews, and is recognized for their skill in creative marketing for energetic challenger brands.

About Publicis Seattle
Publicis-TB-016Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe S.A. The mission of Publicis Worldwide is ‘To Lead the Change’ to help our clients leap ahead.

, , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Publicis Receives Perfect Score On The Human Rights Campaign’s 2013 Corporate Equality Index

HRC Corp Equality IndexNEW YORK CITY, NY. (November 15, 2012) – Publicis Worldwide in the USA clinched a perfect score on the Human Rights Campaign Foundation’s annual Corporate Equality Index (CEI) and won the title of one of the “Best Places to Work for LGBT Equality.” This list scores companies based on several criteria, including the inclusiveness provided by their non-discrimination policy for LGBT employees, the extent to which their benefits are equitable for LGBT employees and their spouses/partners, the availability of transgender-inclusive health benefits, the degree to which they demonstrate a public commitment to the LGBT community, the use of advertising respectful of the LGBT community, etc.

Human Rights Campaign Corp Equality IndexAs a company that strives to create a safe and welcoming work environment for all of its very talented employees, Publicis Worldwide is proud to have achieved 100% on the 2013 CEI. Patty Enright, Chief Talent Officer of Publicis USA, weighed in on the rating, “I am incredibly proud of Publicis Worldwide in the USA for scoring a perfect 100 on the Human Rights Campaign’s 2013 Corporate Equality Index. Providing an inclusive and welcoming work environment isn’t just the right thing to do, it also makes good business sense in an increasingly competitive market. A diverse workforce helps enrich both our corporate culture and the business building work we imagine and bring to market for our clients.”

Together with Sandra Sims-Williams, Publicis Groupe’s Chief Diversity Officer, Publicis Kaplan Thaler’s Robert Camilleri accepted this prestigious award on behalf of Publicis Worldwide during the annual awards ceremony. As Re-Founder and Co-Chair of Égalité, Publicis Groupe’s employee resource network for LGBT employees and their allies, Robert helped Publicis Groupe’s agencies evolve their internal policies in preparation for their participation in the HRC’s 2013 CEI.

Achieving a perfect score on the HRC’s 2013 CEI has put Publicis at the forefront of LGBT work reform, and the advertising agency plans to continue working to maintain its stellar rating.

About Publicis Worldwide in the USA
Publicis USAPublicis Worldwide in the USA is the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. Publicis Worldwide in the USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.

About the Human Rights Campaign
The Human Rights Campaign is America’s largest civil rights organization working to achieve gay, lesbian, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment