Posts Tagged relationships
SEATTLE, WA (September 10, 2013) – Publicis Seattle has tapped Britt Peterson Fero as Executive Vice President & Head of Strategy, according to Scott Foreman, CEO, of the office. Fero comes directly from Cole & Weber, where she was a Partner and Director of Growth Strategy. At Publicis Seattle, Fero will lead strategy on existing clients, new business, and further expand the agency’s strategy offering and department. Fero reports to Foreman, and completes the office leadership team which includes: Jason Sullivan, EVP, Managing Director; Andrew Christou, EVP, CCO; Steve Williams, SVP, Group Creative Director, and Hart Rusen, SVP, Group Creative Director. Publicis Seattle recently won the Eddie Bauer account, and counts T-Mobile, Seabourn, and Les Schwab, among their clients.
Foreman stated, “I am so excited Britt has joined us. She has a proven track record of unlocking a brand’s true potential with adventurous thinking and ideas. She will make us and the work we do even better, and we’re excited to get her immersed in our current client’s brands and our new business opportunities.”
Fero stated, “In today’s increasingly dynamic marketplace — with increasingly discerning and demanding people — brands need a culture of action. To me strategy must be a verb, not a noun. I look forward to helping brands seize new business opportunities and putting my vision of strategy into action at Publicis Seattle.”
During Fero’s tenure as Partner at Cole & Weber, the agency built relationships with the International Olympic Committee, Target, Kellogg’s, Epson, Microsoft, Ste. Michelle Wine Estates and Washington’s Lottery. Additionally, she drove development of two key thought-leadership research pieces: the first around the sociability of brands (Project Butterfly) and the second around how consumers shop convenience stores (Project See Store). Project Butterfly was recognized as the Grand Winner of the Ogilvy Great Minds Quality in Research Award and Project See Store was honored as Best Qualitative Research of the Year by the QRCA.
Fero is a Publicis alumna, serving as Director of Development and Innovation in Seattle in from 2004 – 2007. Prior, she worked at Fallon & Duffy Design in Minneapolis and New York leading brands such as United Airlines, Starbucks, Virgin Mobile and Bahamas Tourism. A contributor to Forbes, Fast Company and MediaPost, Fero’s work has been recognized by Communications Arts, the One Show and Cannes, and featured in Juicing the Orange, Brand Apart and Michael Serazio’s book “Your Ad Here.“
About Publicis Seattle
Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.
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NEW YORK CITY, NY (May 16, 2013) – Publicis Kaplan Thaler’s work in the financial sector for Citibank has drawn some high praise this year from multiple award organizations. For the second year in-a-row, Citi took home the most trophies with 17 wins (5 of them gold) in multiple categories at the 2013 Financial Communications Society’s annual Portfolio Awards.
The 19th Annual FCS Awards honor excellence in all financial advertising, media and public relations. This year’s competition included nearly 400 entries. PKT’s work on Citi Olympics, Citi Private Pass and Citi Pond were among the most successful campaigns honored earning five gold, five silver and seven bronze.
PKT won many awards for the digital work in addition to their traditional media work. “Financial marketers have long been at the forefront of embracing and utilizing emerging technologies to connect with their audience,” said Kevin Windorf, FCS president and co-chair of this year’s Portfolio Awards. “Watching how our award winners have incorporated digital efforts into their work over the past several years has been exciting and this year’s winners exemplify the creativity that the best financial communications professionals can bring to this industry.”
Here are the 17 awards Citibank and Publicis Kaplan Thaler walked home with:
Out Of Home
“Every Step of the Way”
Citi Holiday Helper; Amazon Kindle “Black Friday”
“Sending” “Big Check” “Running Man”
Web Video Campaign
Web Video Single
Citi 200 Tablet
A list of all FCS Award winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About Financial Communications Society (FCS)
The Financial Communications Society (FCS), a not-for-profit organization, is dedicated to improving professional standards in financial communications. It provides professionals in the industry with a forum for gathering relevant information, sharing ideas and building relationships with industry colleagues. The FCS hosts the annual FCS Portfolio Awards, for creative excellence in financial services advertising, a monthly luncheon series featuring prominent industry speakers, and numerous educational events. The capstone of the annual charity-focused activities organized by the FCS is the FCS Race for Kids (www.fcsraceforkids.org) which has raised more than $1.8 million for three children’s charities since 2000.
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