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Publicis North America Debuts as New Mega Region

Move Brings Together Two Strong Regions and Two Top Talents to Lead Combined Entity: Susan Gianinno Named Chairman & Andrew Bruce Named CEO of North America

NEW YORK, NY (December 10, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, today announced the creation of a new mega region, Publicis North America, combining two of the best performing regions in Publicis Worldwide and bringing together two top talents to lead the region. Publicis North America — comprised of Publicis USA and Publicis Canada — represents the largest Publicis region outside of France.

Andrew Bruce and Susan GianinnoSusan Gianinno has been named Chairman of the newly expanded region, and will concentrate on key global and regional clients. She will also concentrate on priority global initiatives, working in partnership with Arthur Sadoun, recently named CEO for Publicis Worldwide.

Andrew Bruce has been named CEO of Publicis North America, which includes all Publicis offices across the USA and Canada. Bruce will also take on executive responsibilities for Publicis’ largest North America operation in New York, Publicis Kaplan Thaler. Bruce will relocate to New York in January.

Sadoun stated, “Both Susan and Andrew share and embody the founding values of Publicis: passion for innovation, an unwavering commitment to our clients and true entrepreneurial spirit.  Under their respective leadership, Publicis USA and Canada have always been top performers for the network.  The new mega region will allow us to accelerate, and provide even better opportunities for our clients and people.  We see an even brighter future.”

Harvard-LogoIn addition to these focused responsibilities, Gianinno will also be spending a portion of her time this next year at Harvard University, where she has been named a 2014 Harvard Advanced Leadership Fellow, a one-year Fellowship. Gianinno will do this in addition to her Chairman role and will reassume her full responsibilities at Publicis at the end of the Fellowship. She will continue to work out of the Publicis New York offices throughout 2014.

Maurice Levy, CEO, Publicis Groupe, stated, “This is a wonderful and very prestigious appointment for Susan and for us. I am personally very proud of her and expect that she will bring even more to our people and clients during, and after, this experience. I am sure that under this new team leadership, Susan and Andrew, this new mega region will generate great work for our clients and formidable growth.”

Gianinno joined Publicis in 2002 as Chairman and CEO of Publicis Worldwide in the USA, a position she has held since that time. She has also been a member of the PWW Comex and the Publicis Groupe Strategic Leadership Team.

Gianinno stated, “I’ve known Andrew since I joined Publicis USA and am thrilled to work with him in taking the regional network to new heights. This is a very exciting time for Publicis Worldwide in North America, as we continue to expand our resources and reach for our clients, while fostering new opportunities for our people.”

Publicis North America OfficesBruce has been with Publicis since 1999, most recently as President and CEO of Publicis Worldwide in Canada. In Canada, Duncan Bruce is being elevated to the position of President. Duncan Bruce will lead Publicis Canada’s thriving Toronto, Montreal, Calgary and Windsor offices, reporting in to the new North America Regional leadership. Duncan Bruce was most recently Creative Director for Publicis Canada.

Bruce stated, “I am very honored to work closely with Susan as we debut this new region, and to partner with the USA and Canada leadership teams.  Publicis USA and Canada are truly impressive entities, and now as a mega region, a formidable powerhouse.  It is very exciting to bring together our resources, talent and tools for greater shared learning.  I am confident our clients and employees will feel the positive effect right away.”

About Publicis Worldwide, North America
LION_clearBackgroundPublicis North America is the regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company Publicis Groupe S.A. Publicis North America is comprised of Publicis USA and Publicis Canada. Publicis USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle. Publicis Canada has offices in Toronto, Montréal, Calgary and Windsor. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.

About Publicis Worldwide
Present in over 80 countries with 11,000 employees, Publicis Worldwide’s counts amongst some of its major clients Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.

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Nearly 7.5 Million U.S. Students are Chronically Absent, Missing 18 or More Days of School Each Year

Ad Council and U.S. Army’s BoostUp Campaign Launches New Parent-targeted PSAs Reinforcing the Importance of Consistent School Attendance

Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.

WallThumbMed_BoostUpEvery absence, in any grade – excused or not – can impact a child’s academic achievement. As early as 6th grade, missing 18 or more days of school in a year puts a child’s high school graduation at-risk. Missing just two days every month of the school year can allow a child to fall behind, increasing the likelihood of dropping out.

“The U.S. Army recognizes the immense importance of having an educated public and is deeply committed to programs that benefit America’s youth,” said Mark Davis, Deputy Assistant Secretary of the Army for Marketing/Director, Army Marketing and Research Group. “We are proud to further our collaboration with the Ad Council to launch these new PSAs on behalf of the BoostUp campaign, continuing our efforts to raise awareness about the dropout crisis and motivate parents to take action on behalf of their children’s education.”

Research shows that students who attend school regularly in their early school years are more likely to learn to read well by the critical third grade milestone; score higher on standardized tests; and graduate and go on to college than students who are chronically absent. Education is crucial to breaking the cycle of poverty, however chronic absenteeism is most prevalent among low-income students. Regular attendance in lower grades is just as important as it is in later years to ensure that a student stays on the path toward graduation.

ConlonPeggy“A day here or a day there may not seem like a lot, but when you add those absences up, there can be dire consequences,” said Peggy Conlon, president and CEO of the Ad Council. “We hope this PSA campaign will shine a light on the problem of chronic absenteeism and educate parents about the importance of their children attending school every day in order for them to succeed academically and stay on the path toward high school graduation.”

The new English and Spanish-language PSAs ask parents to look at the influence they have over their children’s attendance reminding them that every day missed, excused or not, even in middle school, puts their kids’ graduation at risk. Another, community-targeted execution beautifully illustrates the staggering fact that 7,000 high school students drop out every school day by showing thousands of graduation caps falling from the sky. All audiences are directed to the campaign website BoostUp.org to find out how to help the students in their communities succeed and graduate.

Rob Feakins“For us, it’s important that we aren’t simply ad guys, but citizens. And BoostUp is an initiative that is incredibly important to us. We hire young people all of the time. And because of that, there is no greater importance for us than to make sure young people stay in school and keep themselves competitive and prepared for their careers,” said Rob Feakins, Publicis Kaplan Thaler Chief Creative Officer/President.

BoostUp.org offers an assortment of information, resources and ways to get involved including state-by-state dropout statistics, real student stories and information about why students drop out of school and how to help. Parents can access an attendance calculator, courtesy of Get Schooled, where they can chart the impact of their children’s absences on their education. Visitors can also give students a boost by submitting a text or video message of support on Boost Nation, a microsite developed in collaboration with the 26 Seconds BMOR campaign. NFL Philadelphia Eagles’ player David Simms is the latest athlete to upload a video on Boost Nation, to show students across the country that he cares that they stay in school and graduate.

NFL: Philadelphia Eagles at Pittsburgh Steelers“My mother strongly encouraged me to pursue my education, and with caring people in your life, you can reach your goals,” said David Sims safety for the Philadelphia Eagles. “That’s why it’s important we all do our part to inspire at-risk students stay motivated to keep their eyes on the prize and graduate from high school. Give students a ‘boost’ to show your support them and let them know you believe in them.”

Also kicking off today is a social media program designed to further extend the reach of the campaign messages in the online space. Parents, adult influencers, teachers, educational organizations, and advocates are invited to get involved with the BoostUp campaign at
BoostUp.AdCouncil.org.

Since its launch in 2000, the Army and Ad Council’s High School Dropout Prevention campaign has received nearly $657 million in donated media across television, radio, outdoor, print and digital. Per the Ad Council’s model, the PSAs will run and air in advertising time and space that is donated by the media.

armylogovector_blackU.S. Army
Education is a top-priority public service issue for the U.S. Army. In 2000, they partnered with the Ad Council to start “Operation Graduation.” This was a national campaign to motivate and encourage students to graduate high school. In 2006, the Ad Council and the U.S. Army launched BoostUp, a new approach to this dropout prevention campaign. BoostUp targets adults that are interested in their community or in education, as well as parents and peers of at-risk students and connects them to opportunities to provide students with the support they need to stay in school and graduate. To find out more about the US Army go to http://www.goarmy.com.

adcouncil-logoThe Advertising Council
The Ad Council is a non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit http://www.adcouncil.org. You can also visit http://www.facebook.com/adcouncilor follow the Ad Council on Twitter @AdCouncil.

373040_516480425034929_1327156625_nPublicis Kaplan Thaler
The one constant in this world is change. You can either adapt to change, ignore it, or lead it. At Publicis Kaplan Thaler, we help our clients take the lead. Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestle, L’Oreal, Merck, Pfizer, Wendy’s, AFLAC, Edmunds.com, NAPA Auto Parts, and SuperValu, among others. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of parent company Publicis Worldwide, the largest global network within Publicis Groupe. To learn more about
Publicis Kaplan Thaler, follow us @PKTtweets, find us on Facebook

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