Posts Tagged Results
SEATTLE, WA. (May 22, 2013) – Publicis Seattle received a Silver Effie in the Packaged Foods category for reinventing an iconic brand, Ball Park at the 45th annual Effie Awards. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.
Aiming to revive an iconic yet stagnant brand, Ball Park boldly went from selling hot dogs to families to selling guy food for guy time. Walking shoulder-to-shoulder with the shopper, aka guy’s gal, the campaign dramatized the head scratching, yet somehow endearing, things men do during guy time. And rather than trying to understand them, just feed them the bold, juicy delicious food they love and be on your way. The campaign ignited chatter and engagement on social media, drove PR, successfully launched new products, helped reclaim the #1 hot dog brand position and propelled sales above all competitors to win the grilling season triple crown: Memorial Day, 4th of July & Labor Day weekend.
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.
Follow @EffieAwards on Twitter for updates on Effie information, programs and news.
Publicis Seattle – Lead Agency
Bob Moore, Chief Creative Officer
Steve Williams, Creative Director
Chris Pollock, Creative Director
Jason Sullivan, SVP, Group Director
Nick Schuitemaker, Account Director
Johnny Wardell, Account Executive
Mark Sweeney, Creative D
Starcom MediaVest Group – Lead Agency
About Publicis Seattle
Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.
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COLUMBUS, GA (May 13, 2013) – Sometimes being the loudest voice in the room, means being the most memorable voice in the room. No, we are not referring to the “Aflaaaac!” shriek of the Aflac Duck. We are referring to the enormously successful use of social media, making Aflac one of the most recognizable names in insurance and landing it on Forbes’ FORTUNE 500 Social Media List ranking #118. As early adopters of the new technology, Aflac and their agency Publicis Kaplan Thaler began building a massive amount of content behind the flagship TV duck.
As the brand champions storytelling, Aflac’s posts on Facebook, Twitter and YouTube revolve around the people their insurance helps and the forever evolving life of the Aflac Duck. In case you hadn’t heard, he has been recovering from debilitating injuries using the insurance provided to him by Aflac.
Results have been stellar. The Aflac company mascot has a verified Twitter account (over 20,000 followers) and more than 380,000 Facebook fans, an impressive number considering “Health insurance isn’t something people want to think about at all,” says Michael Zuna, chief marketing officer for Aflac. “The Duck allows us to give Aflac a voice. He’s very relevant and timely and engaged in America.”
With numbers like these CNN Money rated the Aflac and the Duck as one of nine “Social Media Stars” in the FORTUNE 500. The honor puts Aflac amongst classic brands like General Motors, Coca-Cola and AT&T; quite a feat for an insurance brand.
The Aflac-PKT model has spurred a wave of competitors in the category to follow suit, but they are hard pressed to match the success of Aflac’s brand.
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For seven consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World’s Most Ethical Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 15th consecutive year. Also, in 2013, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 12th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
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