Carla Serrano Joins Publicis Kaplan Thaler as Chief Strategy Officer

NEW YORK CITY, NY (January 16, 2014) – Andrew Bruce, CEO for Publicis North America, today announced the appointment of Carla Serrano as Chief Strategy Officer for Publicis Kaplan Thaler, effective February 10, 2014.  Serrano, a leading planning expert, brings over 20 years of experience in brand strategy and integrated communications through her work on many of the world’s most successful global brands.

Serrano joins Publicis Kaplan Thaler from Naked Communications, where she was CEO.  In her new post as Chief Strategy Officer, Serrano will lead strategy development across digital, brand planning, analytics and social channels, working closely with Publicis Kaplan Thaler’s Chairman, Linda Kaplan Thaler, and President/Chief Creative Officer, Rob Feakins.

In making the announcement, Bruce said, “Carla is an amazingly talented and innovative strategic leader who is at the forefront of modern brand building.  She understands and fully embraces the transformation that has taken place in our industry with digital, social and consumer empowerment at the core. I had the pleasure of working with Carla at the start of our careers, and have watched her achieve great success for her clients and agencies ever since.  I am so thrilled to be on the same team again.”In making the move, Serrano said, “Andrew, Linda and Rob’s vision deeply aligns with my belief about strategy today, where theory and practice, strategy and creative, content and channel merge seamlessly in expression. The Publicis network’s commitment to strategically fueled creativity and dynamic integration is refreshing, critical, and exciting.”

Serrano started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. From the start, she worked on iconic brands including Apple and Nissan, then Pepsi and Frito-Lay while at BBDO. Serrano moved to New York to rejoin TBWA Chiat/Day where she helped embed and cultivate the agency’s proprietary creative strategy process. She went on to become TBWA’s Chief Strategy Officer. Prior to her most recent post at Naked, Serrano was with Berlin Cameron United as Planning Director and was promoted to President in 2009 having helped win and lead global brands such as Samsung, Coca-Cola and Hennessy.

About Publicis Kaplan Thaler
Publicis Kaplan Thaler is the New York flagship office of Publicis North America, the regional operating unit of Paris-based Publicis Worldwide, the largest global network within holding company Publicis Groupe S.A.

With over 650 employees, Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. The Agency’s blue chip client roster includes: Procter & Gamble, CITI, Nestle, Merck, Pfizer, TriHonda, Wendy’s, L’Oreal, and Aflac, among others. Its mission is ‘To Lead the Change’ to help clients leap ahead. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

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Publicis Dallas Taps Tyler Beck as SVP, Dir. of Consumer Insights

Beck Brings Big Brand Experience and Collaborative Leadership Skills to Agency

DALLAS, TX (August 7, 2013) – Publicis Dallas taps Tyler Beck for the new role of senior vice president/director of consumer insights, reporting directly to Sally Kennedy, CEO, Publicis Dallas. Beck brings big brand experience to the agency having worked on VISA, Samsung, GM, P&G, Starbucks, Guinness, Citibank and Unilever, among others. He will work on all Publicis Dallas clients, including recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestle Pure Life and Nestea, among others.

Kennedy stated, “Tyler’s experience speaks for itself: big brands, big results. His gift for strategic insight will bring a new depth to the brain trust of Publicis Dallas. He is the epitome of a truly collaborative leader and team player, with the skills to lead our growing strategic planning group in an exciting direction. In the new role of director of consumer insights, Tyler will curate the Publicis Dallas perspective on all things consumer-related for our growing client roster.”

Beck was most recently executive director of strategy at Cheil USA in New York, where he built and ran the planning discipline at its New York and Dallas offices. Prior to Cheil, Beck was senior vice president/group behavioral planning director at BBDO NY, where he pitched and won P&G’s Future Friendly product line. Before that, he was at Lowe Worldwide NY, where he led the global Stella Artois account as well as Unilever’s Degree account as brand strategy director. Beck also spent six years at TBWA/Chiat/Day LA, where he helped turn around Nissan.

Beck stated, “I couldn’t be more excited to join Publicis Dallas as director of consumer insights. I could feel the positive energy emanating from this place from the moment I first stepped into the office. I’m looking forward to working with Sally and the leadership team to help take planning and the agency to the next level.”

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.

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