Posts Tagged Scope

Publicis Kaplan Thaler Receives Several Communication Arts Advertising Annual Awards

NEW YORK CITY, NY (September 9, 2013) – Publicis Kaplan Thaler received three Communications Arts’ Advertising Annual Awards. The Communication Arts Awards honor the best in visual communications from around the world and recognize the finest talent in the industry.

The following PKT creative was recognized:

Bounty “Dry Spills”

2e6ba290c98cced2958dade22a4a29436607b290ec233b340d8c9f7ef1d1235acfc2345601e0ab73f1f922b3335ca3a1Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Copywriter – Larissa Kirschner
Art Director – James Rothwell

Bounty “Monster Spills”

e4560c8054579adb1cc50a0b7ddc1d442223d101c51c3fd241ce945b519a6e867dfb276b64655392229efd865ca3b4ae

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Copywriter – Dennis Greeley
Art Director – Julian Newman

Scope “Good Breath Is A Good Move” campaign

To hear the Scope Radio work, click here.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – David Corr
Creative Director – Carlos Figueiredo
Copywriters– Alexis Garber and Kat Saoyen
Producer – Marissa Schaeffer

The Communication Arts Advertising Competition is the most prestigious competition for creativity in advertising. Any advertising project printed, published or aired for the first time from May 2013 through May 2014 is eligible. Selected by leading creative directors, art directors and writers, the winning entries will be distributed worldwide in the Communication Arts Advertising Annual, in print and on the iPad, and on commarts.com, assuring important exposure to the creators of this outstanding work. CA’s Award of Excellence is one of the most-coveted awards in the industry. If chosen, winning places recipients in the highest ranks of your profession.

CA_AwardOfExcellence_Web-300x300Each winning entrant will receive a personalized Award of Excellence, milled from solid aluminum and award certificates issued for firms, individuals and clients.

The CA jurors work in multiple screening teams. Each category is divided between the screening teams so each group screens a portion of the entries. Each juror views the entries independently. Any juror can put an entry into the final voting by selecting it.

For finals, all jurors work as a single team. After the judges make their selections, their votes are tallied. A simple majority is usually required for a finalist to be selected a winner.

The work listed above will be featured in the November/December 2013 issue of Communication Arts. A list of all Communication Arts’ Annual Advertising Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Communication Arts
2013Comm ArtsFounded in 1959, Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication. Whether in print or online, CA’s editorials, feature articles and the annual competitions it sponsors provide new ideas and information, while promoting the highest professional standards for the field. Now in its 53rd year, CA continues to showcase the current best—from industry veterans to tomorrow’s innovators—in design, advertising, illustration, photography, interactive media and typography. Communication Arts and http://www.commarts.com are owned and operated by Coyne & Blanchard, Inc.

Advertisements

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Publicis Kaplan Thaler Names Collin Douma SVP, Global Strategy Leader, P&G Oral Care

Colin-RevNEW YORK CITY, NY (June 26, 2013) – Publicis Kaplan Thaler announced today that Collin Douma will join the New York-based shop on July 8th as SVP, Global Strategy Leader on P&G Oral Care. In this role, Douma will be responsible for the strategic thought leadership across global Oral Care paste, brush, rinse and floss; including the brands Crest, Oral-B, Scope, Glide, Blend-a-Med, Ipana and AZ. Douma comes to Publicis Kaplan Thaler from BBDO, where he served as SVP, Global Digital Planning Director on P&G’s Gillette.

With 17 years of advertising and digital marketing experience, Douma has been responsible for developing cutting edge brand and social media strategies and award winning creative for some of the world’s most well-known brands. His most recent accomplishments include Gillette’s highly successful Fusion Pro-Glide launch and the brand’s London 2012 Olympic digital effort.

PG-Oral-Care-4“We’re very excited to have someone of Collin’s stature, experience and hybrid skill set join as a leader in Publicis Kaplan Thaler’s strategy community and on the P&G global Oral Care team,” said Jeremy Holden, Publicis Kaplan Thaler’s Chief Strategy Officer.

Prior to working on Gillette at BBDO NY, Douma served as the VP, Social Media Strategy Director at Proximity/BBDO Toronto. Earlier, he consulted on social strategy and planning for the Toronto International Film Festival, as well as the social media strategy for Ford Motor Company. He began his career at MacLaren McCann MRM, Toronto, where he was on the leadership team and worked on Pontiac, Buick, and Coca-Cola, among others.

Douma is a graduate of the Algonquin College of Applied Arts and Technology. He currently lives in Brooklyn, New York, with his wife and son.

About Publicis Kaplan Thaler

kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Publicis Kaplan Thaler Wins Big At Radio Mercury Awards — zzzQuil Sleep Line Wakes Judges

NEW YORK CITY, NY (June 5, 2013) – Publicis Kaplan Thaler received the prestigious Radio Mercury Prize for the zzzQuil “Sleep Line” radio campaign at the 22nd annual awards at New York City’s Highline Ballroom. Years ago, many media experts predicted the death of radio broadcasting. They claimed the MP3 and CD player would far surpass talk radio and top-40 stations in a matter of years. They were wrong.

Radio Mercury AwardToday, radio is still one of the most expensive mediums to advertise on in some major urban markets.  Droves of commuting listeners are still glued to their car radios during rush hour and several radio-only award shows still recognize the best in audio advertising.

The Radio Mercury Awards were established in 1992 to recognize and reward the radio commercials and PSA’s that embody the essence of what radio does best – connect with listeners.  Today, the Radio Mercury Awards is the premiere creative competition for radio.

RadioMercuryAwardPublicis Kaplan Thaler flexed some muscle at this year’s show. Three campaigns, including Vick’s zzzQuil “Sleep Line,” Scope mouthwash “Good Breath is a Good Move” and the non-profit Boostup.org “Pomp and Circumstance,” all made the final cut. zzzQuil’s “Sleep Line” took home an award for its highly entertaining call-in service, which provided curious customers with a variety of boring content to put them to sleep. The awards were enthusiastically accepted by Liz Rosenthal and Lauren Schneidmuller.

Congratulations to all of the PKT teams who worked diligently on these innovative campaigns, but as is normally the case in advertising: on to the next one.

A list of all Radio Mercury Award finalists can be found here and winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About the Radio Mercury Awards
Portland-Maine-Great-Radio-Commercial-Mercury-Award
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,500 commercials have competed for over $3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Publicis Kaplan Thaler Wins Big at New York/District 2 ADDYs

NEW YORK CITY, NY (April 12, 2013) – Publicis Kaplan Thaler garnered a total of eleven New York ADDYs and six District 2 ADDYs for their work for multiple clients at this year’s ADDY Awards Competition. With over 50,000 submissions per year and three separate shows on the local, regional and national levels, the ADDYs are one of the major award competitions in advertising. This year, PKT’s submissions of their major work over this past year were met with great results.

New York ADDYS

Screen Shot 2013-07-17 at 2.43.16 PMPKT’s work for Citibank, “Clear Checks” OOH, Charmin’s “Waterfalls” TV commercial and Swiffer’s “Man Up” digital shorts all won coveted Gold New York ADDYs. Winning any Gold ADDY in advertising’s most competitive market is an accomplishment — Winning three is certainly a sign PKT is doing things the right way.

Screen Shot 2013-07-17 at 2.38.59 PMPKT also picked up an impressive eight Silver New York ADDYs: Bounty’s “Anthem” Olympic TV commercial, Citi’s “Big Check” and “Sending” TV commercials, Citi’s – “Too Old” radio spot, Scope’s Facebook digital/social media presence, Scope’s “Courage Encouraged” integrated campaign, Street Soccer USA’s – “I PLAY FOR” integrated campaign and Hilton HHonors “Experiences Worth Sharing” print work.

Screen Shot 2013-07-17 at 2.45.06 PMIf that wasn’t enough, Publicis Kaplan Thaler was also recognized with a special Judge’s Award of Excellence for Charmin’s “Waterfalls” TV commercial, a spot consisting of multiple shots of running water encouraging viewers to utilize the commercial time to take a bathroom break.

District 2 ADDYs

Publicis Kaplan Thaler was equally competitive at this year’s District 2 ADDY Competition, adding four gold and two silver awards to their growing collection. District Two encompasses the Washington, DC metro area, New York, New Jersey, Pennsylvania, Maryland, and Delaware and represents 16 local clubs.

Screen Shot 2013-07-17 at 2.38.39 PMCitibank’s “Clear Checks” OOH campaign, Scope’s Facebook digital/social media presence, Hilton HHonors “Experiences Worth Sharing” newspaper campaign and Street Soccer USA’s – “I PLAY FOR” integrated campaign all received the coveted Gold ADDY Awards — a major accomplishment when you consider the competition in District 2. All Gold ADDY winners move on to compete for National ADDY Awards.

Screen Shot 2013-07-17 at 2.38.18 PMP&G’s “Anthem” Olympic TV commercial and Citibank’s “Too Old” radio spot received Silver ADDY Awards.

Screen Shot 2013-07-17 at 2.39.49 PM

Street Soccer USA’s – “I PLAY FOR” integrated campaign also received the special honor of clinching the Phil Dusenberry Award, an award given to the best pro bono work of the year. The Phil Dusenberry Award recognizes agencies who have demonstrated a commitment to doing outstanding work for non-profit organizations. The award is named for the late Phil Dusenberry, whose career included many memorable pro bono campaigns.

“A judge’s award is an incredibly special honor because there is no pre-set category for it,” said Publicis Kaplan Thaler Chairman and Chief Creative Officer Rob Feakins. “It comes about solely because the judges were so impressed by the work in Street Soccer USA, they thought it deserved special recognition. And it is special work because the team didn’t just do the communications (posters, video, facebook, and guerrilla) but they named the teams, designed the team logos, and designed the team uniforms. It was an incredibly, inspirational effort.”

Jay Williams, an Executive Creative Director at Publicis Kaplan Thaler also served as one of the judges on this year’s panel.

A list of all District 2 ADDY Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About the ADDY Awards
ADDY_Logo_RGBThe ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment