Posts Tagged social media
Publicis Kaplan Thaler Nabs 2 Mashies Awards for Citi Bike App
Posted by PublicisUSA in Our Work on October 11, 2013
NEW YORK CITY, NY (October 11, 2013) – Advertising executives, brand marketers and press recently gathered at New York’s Altman building to celebrate the winners of Mashable’s inaugural Mashies awards, honoring the best and most creative work in digital marketing. Publicis Kaplan Thaler received two Mashies, Best Branded App and Best New Brand for their work with Citi Bike, New York City’s bike share program.
Todd Wasserman, Mashable’s business editor noted in a recent post, “The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. It is a real-time dialogue in which brands can be upended by an ill-conceived tweet or a rogue YouTube posting. In such an environment, we think marketers deserve kudos for making the right calls and applying creative solutions. That’s why we’ve created The Mashies, which are designed to recognize the very best marketing in social media. The Mashies will highlight thought leadership in such categories as Best Real-Time Marketing, Best Use of Twitter, Best Branded Vine and Best Use of Facebook, among others.”
Guest judges combed through hundreds of submissions to select the best. Winners were selected by Mashable’s editorial team and an outside panel of industry leaders.
“The fact that Publicis Kaplan Thaler won in the best branded app category against some of the best digital agencies in the country says everything about how far this agency has come and our emerging digital expertise,” said Rob Feakins, Publicis Kaplan Thaler’s Chief Creative Officer and President.
New York City fundamentally changed when over 300 stations and 5,000 bikes were introduced. Since New Yorkers don’t always react well to change, the entire program had to be easy to use, or Citi Bike would never truly be embraced. Publicis Kaplan Thaler created a simple way for riders to locate available bikes wherever they were in the city — The Citi Bike mobile app. At a glance, riders are able to locate nearby stations and the ratio of bikes to empty docks. The app also offers full station details, riding tips, turn-by-turn directions to anywhere in the city and a timer to help riders avoid late fees. The app also utilized a partnership with The New York Times to help riders unlock the city and discover parts of the city they’ve never seen before. Riders can also notify friends where they are headed on Citi Bike.
The highly successful app has reached over 130,000 downloads, garnered positive attention from media outlets like The Huffington Post, The New York Times and Daily News and has allowed riders to travel over 5 million miles.
Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Officer – Jim Kotulka
ACD/Art Director – Chris Smith
ACD/Copywriter – Brian Bellanca
Art Director – Nadia Kamran
Art Director – Rodrigo Romariz
User Experience – Rob Philibert
Strategy – Mike Taylor
Project Management – Ann Neilsen
Project Management – Jeff Lipson
Project Management – Joseph Murphey
A list of all Mashies Award winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About Mashable
Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.
About Citi Bike
Citi Bike is New York City’s bike sharing system. Intended to provide New Yorkers and visitors with an additional transportation option for getting around the city, bike sharing is fun, efficient and convenient. A bike sharing system consists of a fleet of specially designed, sturdy, very durable bikes that are locked into a network of docking stations sited at regular intervals around a city. The bikes can be rented from and then returned to any station in the system, creating an efficient network with many possible points and combinations of departure and arrival. With thousands of bikes at hundreds of stations, Citi Bike will be available for use 24 hours a day, all year ’round. The station network will provide twice as many docking points as bicycles, assuring that an available dock to return your bike is always nearby. Citi Bike will be operated by NYC Bike Share LLC, a wholly-owned subsidiary of Alta Bicycle Share. Alta is a unique company focused solely on operating large-scale bike share systems. System equipment is provided by Public Bike System Company (PBSC), which created the first solar-powered bike share system in the world, and has close to 20,000 bikes on the street globally. Bike systems in the Alta/PBSC family include London, Washington, D.C./Arlington, VA; Boston, MA; Minneapolis, MN; Melbourne, Australia; Chattanooga, Tennessee, Toronto, Ottawa, and Montreal, Canada with Chicago and San Francisco geared to launch.
Birds Campaign from Publicis Dallas Takes Flight to Battle Histoplasmosis
Posted by PublicisUSA in Our Work on May 29, 2013
First-Ever Advertising Campaign to Increase Awareness of One of America’s Least Known and Most Misdiagnosed Diseases
DALLAS, TX (May 29, 2013) – Publicis Dallas today launches ‘Birds’ the first-ever advertising campaign to increase awareness of Histoplasmosis, a disease where bird droppings lead to a fungal infection that gets into the lungs, bloodstream and eyes. The obscure disease is one of America’s least known and most misdiagnosed. At the centerpiece of the awareness campaign is an arresting series of print ads, coupled with the first-ever website (www.histodisease.org), completely devoted to Histoplasmosis detection, treatment and support. Here are the print ads:
“A few years back, this disease nearly killed, Julia Melle, one of our most talented creative directors, “ said Shon Rathbone, Executive Creative Director, Publicis Dallas. “Her passion for raising awareness of Histoplasmosis inspired the entire team to build a campaign that was both creatively arresting, and truly worthy of the cause.”
Histoplasmosis affects thousands and kills over 800 people a year, yet awareness among the general public and most physicians is very low.
“There are very few moments in this business where you feel like you can put your talents to use for the good of others,” said Julia Melle, Group Creative Director, Publicis Dallas. “This is a moment, where my experience with this terrible disease that took half my right lung can be leveraged to educate patients and doctors everywhere.”
Creative Overview: The Publicis Dallas creative team realized the morphology of organs affected by Histoplasmosis resembles the place birds most love to congregate – tree branches.
This led to a campaign approach that tells a very complex story with very few words. The overall mood of the advertising, with its hauntingly beautiful India ink and watercolor illustrations, is appropriately chilling for a disease this dangerous. The three print ads each feature a different organ-tree, (lungs, heart and eye), with the simple headline: Birds Infest More Than Trees. At the bottom of the ad is the organ-appropriate version of the copyline: Bird droppings can lead to a fungal infection that gets in the lungs and kills more than 800 people a year. Now you
know more than most doctors.
Survivors of Histoplasmosis have formed a strong and active social media community, found on Facebook, and Twitter, among others. The campaign will use those organic social-driven
channels to pass along the message beyond traditional paid media, and turn survivors into evangelists.
Creative Credits
Client: Histo.org
Creative Credits: Birds
Agency: Publicis Dallas
Agency Location: Dallas, TX
Executive Creative Director: Shon Rathbone
Group Creative Directors: Julia Melle/Eric Moncaleano
Copywriter: Julia Melle
Art Directors: Eric Moncaleano/Julius Prilianto
Producer: Holli Burlison
Web Developer: Jeff Stachowski
Account Director: Allison Cox
Media
Planner: Rita Shroff
Illustrator: Narda Lebo
About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.
Publicis Seattle Wins 2013 Silver Effie for Ball Park
Posted by PublicisUSA in Our Work on May 22, 2013
SEATTLE, WA. (May 22, 2013) – Publicis Seattle received a Silver Effie in the Packaged Foods category for reinventing an iconic brand, Ball Park at the 45th annual Effie Awards. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.
Aiming to revive an iconic yet stagnant brand, Ball Park boldly went from selling hot dogs to families to selling guy food for guy time. Walking shoulder-to-shoulder with the shopper, aka guy’s gal, the campaign dramatized the head scratching, yet somehow endearing, things men do during guy time. And rather than trying to understand them, just feed them the bold, juicy delicious food they love and be on your way. The campaign ignited chatter and engagement on social media, drove PR, successfully launched new products, helped reclaim the #1 hot dog brand position and propelled sales above all competitors to win the grilling season triple crown: Memorial Day, 4th of July & Labor Day weekend.
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.
Follow @EffieAwards on Twitter for updates on Effie information, programs and news.
Credits:
Publicis Seattle – Lead Agency
Bob Moore, Chief Creative Officer
Steve Williams, Creative Director
Chris Pollock, Creative Director
Jason Sullivan, SVP, Group Director
Nick Schuitemaker, Account Director
Johnny Wardell, Account Executive
Mark Sweeney, Creative D
Starcom MediaVest Group – Lead Agency
About Publicis Seattle
Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.
Aflac Duck & Publicis Kaplan Thaler Honored for Work by Forbes Fortune 500 Social Media Stars
Posted by PublicisUSA in Our Work on May 13, 2013
COLUMBUS, GA (May 13, 2013) – Sometimes being the loudest voice in the room, means being the most memorable voice in the room. No, we are not referring to the “Aflaaaac!” shriek of the Aflac Duck. We are referring to the enormously successful use of social media, making Aflac one of the most recognizable names in insurance and landing it on Forbes’ FORTUNE 500 Social Media List ranking #118. As early adopters of the new technology, Aflac and their agency Publicis Kaplan Thaler began building a massive amount of content behind the flagship TV duck.
As the brand champions storytelling, Aflac’s posts on Facebook, Twitter and YouTube revolve around the people their insurance helps and the forever evolving life of the Aflac Duck. In case you hadn’t heard, he has been recovering from debilitating injuries using the insurance provided to him by Aflac.
Results have been stellar. The Aflac company mascot has a verified Twitter account (over 20,000 followers) and more than 380,000 Facebook fans, an impressive number considering “Health insurance isn’t something people want to think about at all,” says Michael Zuna, chief marketing officer for Aflac. “The Duck allows us to give Aflac a voice. He’s very relevant and timely and engaged in America.”
With numbers like these CNN Money rated the Aflac and the Duck as one of nine “Social Media Stars” in the FORTUNE 500. The honor puts Aflac amongst classic brands like General Motors, Coca-Cola and AT&T; quite a feat for an insurance brand.
The Aflac-PKT model has spurred a wave of competitors in the category to follow suit, but they are hard pressed to match the success of Aflac’s brand.
About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For seven consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World’s Most Ethical Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 15th consecutive year. Also, in 2013, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 12th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
Publicis Kaplan Thaler’s Courage Encouraged Campaign for Scope Shortlisted in Facebook Studio Awards
Posted by PublicisUSA in Our Work on April 30, 2013
NEW YORK CITY, NY. (April 30, 2013) – Publicis Kaplan Thaler received a nomination for Facebook’s prestigious Studio Awards for creating the Scope’s Courage Encouraged campaign. The Facebook Studio Awards celebrate the agencies and brands that are helping people and businesses connect. With the following criteria as guidelines, jury members present the awards to all entries they deem outstanding examples of marketing with Facebook:
• Is the work social?
• Does the work seize the creative opportunity of Facebook?
• Does it scale?
• Did the work drive business results?
The Scope Courage Encouraged campaign can give a resounding, and minty, “yes!” to all of the above. Publicis Kaplan Thaler set out to infuse energy into a mouthwash brand that dwells in a category plagued by bad breath clichés and the word gingivitis. To do this, PKT set out to change the consumer conversation from proper hygiene to what they really use mouthwash for — social courage and confidence. The idea was simple: Give people the confidence to break the ice with Scope.
What followed was a social media campaign that encouraged people to break down the walls of cyberspace and start making connections with people face to face. First, Scope’s entire social identity was changed to fit the new Courage Encouraged theme. Daily posts on Facebook and Twitter featuring bottles of Scope and encouraging lines like “Chances are free. Take one.” exploded in popularity. Publicis Kaplan Thaler took this one step further and held an event at Voodoo Music Festival where 150,000 concert goers were encouraged to strip, swap clothes and even kiss complete strangers. Last, but not least, comedian Dave Adhoot was enlisted to approach total strangers in front of hidden cameras, after a swig of Scope of course, and ask them to be his friend on Facebook. The results were hysterical and the videos spread all over social space.
Results from Courage Encouraged were staggering. In just a few months Scope’s Facebook page added almost 450,000 new fans, engagement grew 740% at its peak and some posts garnered over 20,000 likes. These high levels of customer interaction steamrolled any competition from other mouthwashes, and even beat out many global soft drink and beer brands. Scope mouthwash was officially relevant, and people couldn’t stop talking about it. The success of Courage Encouraged is undeniable and is a shining validation for social media as a medium for building brand equity in the digital age.
To see Scope’s Courage Encouraged entry, please go here.
Credits:
Publicis Kaplan Thaler
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Creative Director: Carlos Figueiredo
Copywriter: Danny McHatton
Art Director: Anthony Dipaula
Art Director: Einav Jacubovich
Copywriter: Todd Perelmuter
Strategy Director: Mark Hider
Strategist: Kathleen Hartnett
Director of Strategic Planning: Katherine Lumb
Analyst Lead: Anna Kuhn
Director of Digital Production: Mikey Centrella
Integrated Production Director: Chris Berger
Global Account Director: Angela Pasqualucci
Management Supervisor: Kate Stirrat
Account Supervisor: Shelby Donovan
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit P&G for the latest news and in-depth information about P&G and its brands.
Publicis Kaplan Thaler Wins Big at New York/District 2 ADDYs
Posted by PublicisUSA in Our Work on April 12, 2013
NEW YORK CITY, NY (April 12, 2013) – Publicis Kaplan Thaler garnered a total of eleven New York ADDYs and six District 2 ADDYs for their work for multiple clients at this year’s ADDY Awards Competition. With over 50,000 submissions per year and three separate shows on the local, regional and national levels, the ADDYs are one of the major award competitions in advertising. This year, PKT’s submissions of their major work over this past year were met with great results.
New York ADDYS
PKT’s work for Citibank, “Clear Checks” OOH, Charmin’s “Waterfalls” TV commercial and Swiffer’s “Man Up” digital shorts all won coveted Gold New York ADDYs. Winning any Gold ADDY in advertising’s most competitive market is an accomplishment — Winning three is certainly a sign PKT is doing things the right way.
PKT also picked up an impressive eight Silver New York ADDYs: Bounty’s “Anthem” Olympic TV commercial, Citi’s “Big Check” and “Sending” TV commercials, Citi’s – “Too Old” radio spot, Scope’s Facebook digital/social media presence, Scope’s “Courage Encouraged” integrated campaign, Street Soccer USA’s – “I PLAY FOR” integrated campaign and Hilton HHonors “Experiences Worth Sharing” print work.
If that wasn’t enough, Publicis Kaplan Thaler was also recognized with a special Judge’s Award of Excellence for Charmin’s “Waterfalls” TV commercial, a spot consisting of multiple shots of running water encouraging viewers to utilize the commercial time to take a bathroom break.
District 2 ADDYs
Publicis Kaplan Thaler was equally competitive at this year’s District 2 ADDY Competition, adding four gold and two silver awards to their growing collection. District Two encompasses the Washington, DC metro area, New York, New Jersey, Pennsylvania, Maryland, and Delaware and represents 16 local clubs.
Citibank’s “Clear Checks” OOH campaign, Scope’s Facebook digital/social media presence, Hilton HHonors “Experiences Worth Sharing” newspaper campaign and Street Soccer USA’s – “I PLAY FOR” integrated campaign all received the coveted Gold ADDY Awards — a major accomplishment when you consider the competition in District 2. All Gold ADDY winners move on to compete for National ADDY Awards.
P&G’s “Anthem” Olympic TV commercial and Citibank’s “Too Old” radio spot received Silver ADDY Awards.
Street Soccer USA’s – “I PLAY FOR” integrated campaign also received the special honor of clinching the Phil Dusenberry Award, an award given to the best pro bono work of the year. The Phil Dusenberry Award recognizes agencies who have demonstrated a commitment to doing outstanding work for non-profit organizations. The award is named for the late Phil Dusenberry, whose career included many memorable pro bono campaigns.
“A judge’s award is an incredibly special honor because there is no pre-set category for it,” said Publicis Kaplan Thaler Chairman and Chief Creative Officer Rob Feakins. “It comes about solely because the judges were so impressed by the work in Street Soccer USA, they thought it deserved special recognition. And it is special work because the team didn’t just do the communications (posters, video, facebook, and guerrilla) but they named the teams, designed the team logos, and designed the team uniforms. It was an incredibly, inspirational effort.”
Jay Williams, an Executive Creative Director at Publicis Kaplan Thaler also served as one of the judges on this year’s panel.
A list of all District 2 ADDY Award winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About the ADDY Awards
The ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.
Citibank’s “Every Step of the Way” from Publicis Kaplan Thaler Recognized as PR Week Award’s Best Cause-Related Campaign
Posted by PublicisUSA in Our Work on March 7, 2013
NEW YORK CITY, NY (March 7, 2013) – Reeling from the financial crisis and deep mistrust of banks, Citibank wanted to sponsor the 2012 Summer Olympics in a way that repositioned them as an enabler of progress and let people see that the bank supports people and their dreams. PR Week Awards took notice and recognized this effort with first prize in the “Best Cause-Related Campaign” category.
In honor of their partnership with the London Olympic and Paralympic Games, Citi’s “Every Step of the Way” program. This program enabled Citi customers, Citi employees and fans of the Olympic Games to support U.S. Olympic and Paralympic hopefuls and the organizations that helped them on their journey to the 2012 Games. To do this, Citi donated 50 million ThankYou Points ($500,000) to Team USA which fans could direct to an organization or cause that inspired each of the 13 Team Citi athletes.
Citi didn’t just want to put Olympic rings on their ads, so Publicis Kaplan Thaler created an ecosystem of integrated touch-points. The Facebook page acted as the central online hub and included a dedicated Facebook app. The smartphone app was a seamless experience that allowed the user to track an athlete’s progress and cheer them on, and at the same time, support that athlete’s cause right from their mobile device. Athletes provided exclusive content such as training and baby photos and then gave real-time updates about their training regimens and thoughts as they headed into the games. On Twitter, people followed #CitiEveryStep, and television spots got the word out there. During live Olympic coverage, an always-on Newsdesk was staffed 24/7 to cover athletes’ progress at the Olympics.
At every turn people were invited to participate, from OOH, print, digital banners to social media, in-branch posters, ATM screens, and a robust NBC Live Extra sponsorship. This attracted news outlets from around the country, generating a torrent of free earned media.
This consumer-centric idea spurred nearly one million unique web visitors to Citi’s page, and almost three hundred fifty million engagements with digital assets. By coupling heavy consumer-centric engagement with seamless way to raise donations, Citi successfully executed an integrated campaign and made a huge difference, paving the way for future American Olympians.
It was more than a campaign. It was a movement. And, it was a chance for Citi to remind people what it stood for at its 200 year-old core — Helping people, every step of the way.
Entering its 14th year, The PRWeek Awards has grown into an event PR pros look forward to more than any other to celebrate excellence and encourage aspiration. Each year, agencies and companies alike comprise their entries for the potential to win one of the esteemed 35 awards. The categories recognize excellence in campaigns, techniques, personalities, and business, and are awarded to the best corporate, nonprofit, agency, government, and education teams. A PRWeek Award is a unique symbol of achievement and leadership. It immediately sets the winner apart from all others.
The judges were elated with Citi’s “Every Step of the Way” program. “We liked the employee dimension of this fully integrated campaign,” said one judge. Another judge called the effort “inspiring and comprehensive.”
A list of all PR Week Award winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About PR Week
The world’s leading weekly PR publication and provider of multi-media content to professional communicators and reputation managers. PRWeek is the voice of the US PR industry and the leading source of news, analysis and opinion. Regarded as the Oscars of the industry, the PRWeek Awards always brings together top PR pros to honor the best work from the past year across 35 hard-fought categories.
Rob Feakins Named to Facebook Creative Council
Posted by PublicisUSA in Our People on September 28, 2012
Facebook has announced the creation of the Creative Council — 14 agency executives enlisted to provide advice as a “sounding board for identifying top priorities for agency creatives in areas like product, measurement and programs.” The announcement from Cannes Lions International Festival of Creativity underscored how vital the agency community is to the possibilities on Facebook. This new council will compliment the existing Client Council of execs from top advertisers. Among the 14 agency elite is Publicis Kaplan Thaler’s Chief Creative Officer and President, Rob Feakins.
“Every day social media becomes a more creative medium. This is a real chance for Facebook to partner with creative leaders with the objective of liberating creativity on Facebook,” Feakins added.
Classically, Facebook has prioritized user experience over advertising presence, minimizing advertising’s influence on product development. As Facebook emerges in the publicly traded market, by collaborating with ad agencies, Mark Zuckerberg’s leadership team will strike a balance between user and advertiser interests. This balance will be integral to both Facebook and agencies’ success as more and more marketers shift their budgets from tradition to digital media.
Mark D’Arcy, Facebook’s Global Director of Creative Solutions, made the announcements: “The more Facebook can listen to the agency community and arm them with more information on the latest our platform has to offer, the more creativity we will see come to Facebook.”
Here’s the full list of 2012 members of the Creative Council:
- David Droga, Founder/CEO, Droga5
- Nick Law, CCO, R/GA
- Jeff Benjamin, CCO, JWT
- Colleen DeCourcy, Founder/CEO, Socialistic
- Linus Karlsson, CCO for Global Brands, McCann
- Mike Lazerow, Co-Founder/CEO, Buddy Media
- Rob Feakins, CCO/President, Publicis
- Mark Tutssel, CCO, Leo Burnett
- Amir Kassaei, WW CCO, DDB
- Mark Waites, CCO/Founder, Mother
- Toshiya Fukuda, CEO ECD, 777
- James Hilton, CCO, AKQA
- Rob Reilly, CCO, CPB
- Tor Myhren, CCO, Grey
Publicis Worldwide is the largest global network within Publicis Groupe.
U.S. offices include: New York, Seattle, San Francisco, Dallas, Boise and Indianapolis.
