Posts Tagged Twitter

Publicis Kaplan Thaler Nabs 2 Mashies Awards for Citi Bike App

NEW YORK CITY, NY (October 11, 2013) – Advertising executives, brand marketers and press recently gathered at New York’s Altman building to celebrate the winners of Mashable’s inaugural Mashies awards, honoring the best and most creative work in digital marketing. Publicis Kaplan Thaler received two Mashies, Best Branded App and Best New Brand for their work with Citi Bike, New York City’s bike share program.

Mashies4Todd Wasserman, Mashable’s business editor noted in a recent post, “The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. It is a real-time dialogue in which brands can be upended by an ill-conceived tweet or a rogue YouTube posting. In such an environment, we think marketers deserve kudos for making the right calls and applying creative solutions. That’s why we’ve created The Mashies, which are designed to recognize the very best marketing in social media. The Mashies will highlight thought leadership in such categories as Best Real-Time Marketing, Best Use of Twitter, Best Branded Vine and Best Use of Facebook, among others.”

Mashies Award WinnersGuest judges combed through hundreds of submissions to select the best. Winners were selected by Mashable’s editorial team and an outside panel of industry leaders.

“The fact that Publicis Kaplan Thaler won in the best branded app category against some of the best digital agencies in the country says everything about how far this agency has come and our emerging digital expertise,” said Rob Feakins, Publicis Kaplan Thaler’s Chief Creative Officer and President.

CitiBikeAppNew York City fundamentally changed when over 300 stations and 5,000 bikes were introduced. Since New Yorkers don’t always react well to change, the entire program had to be easy to use, or Citi Bike would never truly be embraced. Publicis Kaplan Thaler created a simple way for riders to locate available bikes wherever they were in the city — The Citi Bike mobile app. At a glance, riders are able to locate nearby stations and the ratio of bikes to empty docks. The app also offers full station details, riding tips, turn-by-turn directions to anywhere in the city and a timer to help riders avoid late fees. The app also utilized a partnership with The New York Times to help riders unlock the city and discover parts of the city they’ve never seen before. Riders can also notify friends where they are headed on Citi Bike.

The highly successful app has reached over 130,000 downloads, garnered positive attention from media outlets like The Huffington Post, The New York Times and Daily News and has allowed riders to travel over 5 million miles.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Officer – Jim Kotulka
ACD/Art Director – Chris Smith
ACD/Copywriter – Brian Bellanca
Art Director – Nadia Kamran
Art Director – Rodrigo Romariz
User Experience – Rob Philibert
Strategy – Mike Taylor
Project Management – Ann Neilsen
Project Management – Jeff Lipson
Project Management – Joseph Murphey

A list of all Mashies Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About Mashable
MashiesMashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

About Citi Bike
unnamedCiti Bike is New York City’s bike sharing system. Intended to provide New Yorkers and visitors with an additional transportation option for getting around the city, bike sharing is fun, efficient and convenient. A bike sharing system consists of a fleet of specially designed, sturdy, very durable bikes that are locked into a network of docking stations sited at regular intervals around a city. The bikes can be rented from and then returned to any station in the system, creating an efficient network with many possible points and combinations of departure and arrival. With thousands of bikes at hundreds of stations, Citi Bike will be available for use 24 hours a day, all year ’round. The station network will provide twice as many docking points as bicycles, assuring that an available dock to return your bike is always nearby. Citi Bike will be operated by NYC Bike Share LLC, a wholly-owned subsidiary of Alta Bicycle Share. Alta is a unique company focused solely on operating large-scale bike share systems. System equipment is provided by Public Bike System Company (PBSC), which created the first solar-powered bike share system in the world, and has close to 20,000 bikes on the street globally. Bike systems in the Alta/PBSC family include London, Washington, D.C./Arlington, VA; Boston, MA; Minneapolis, MN; Melbourne, Australia; Chattanooga, Tennessee, Toronto, Ottawa, and Montreal, Canada with Chicago and San Francisco geared to launch.

Advertisements

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Birds Campaign from Publicis Dallas Takes Flight to Battle Histoplasmosis

First-Ever Advertising Campaign to Increase Awareness of One of America’s Least Known and Most Misdiagnosed Diseases

DALLAS, TX (May 29, 2013) – Publicis Dallas today launches ‘Birds’ the first-ever advertising campaign to increase awareness of Histoplasmosis, a disease where bird droppings lead to a fungal infection that gets into the lungs, bloodstream and eyes. The obscure disease is one of America’s least known and most misdiagnosed. At the centerpiece of the awareness campaign is an arresting series of print ads, coupled with the first-ever website (www.histodisease.org), completely devoted to Histoplasmosis detection, treatment and support. Here are the print ads:

Histoplasmosis Print Campaign Hi Res-1

Histoplasmosis Print Campaign Hi Res-2

Histoplasmosis Print Campaign Hi Res-3

leader_shon“A few years back, this disease nearly killed, Julia Melle, one of our most talented creative directors, “ said Shon Rathbone, Executive Creative Director, Publicis Dallas. “Her passion for raising awareness of Histoplasmosis inspired the entire team to build a campaign that was both creatively arresting, and truly worthy of the cause.”

Histoplasmosis affects thousands and kills over 800 people a year, yet awareness among the general public and most physicians is very low.

0364aae“There are very few moments in this business where you feel like you can put your talents to use for the good of others,” said Julia Melle, Group Creative Director, Publicis Dallas. “This is a moment, where my experience with this terrible disease that took half my right lung can be leveraged to educate patients and doctors everywhere.”

Creative Overview: The Publicis Dallas creative team realized the morphology of organs affected by Histoplasmosis resembles the place birds most love to congregate – tree branches.

This led to a campaign approach that tells a very complex story with very few words. The overall mood of the advertising, with its hauntingly beautiful India ink and watercolor illustrations, is appropriately chilling for a disease this dangerous. The three print ads each feature a different organ-tree, (lungs, heart and eye), with the simple headline: Birds Infest More Than Trees. At the bottom of the ad is the organ-appropriate version of the copyline: Bird droppings can lead to a fungal infection that gets in the lungs and kills more than 800 people a year. Now you
know more than most doctors.

Survivors of Histoplasmosis have formed a strong and active social media community, found on Facebook, and Twitter, among others. The campaign will use those organic social-driven
channels to pass along the message beyond traditional paid media, and turn survivors into evangelists.

Creative Credits
Client:   Histo.org
Creative Credits: Birds
Agency: Publicis Dallas
Agency Location: Dallas, TX
Executive Creative Director: Shon Rathbone
Group Creative Directors: Julia Melle/Eric Moncaleano
Copywriter: Julia Melle
Art Directors: Eric Moncaleano/Julius Prilianto
Producer:  Holli Burlison
Web Developer: Jeff Stachowski
Account Director: Allison Cox
Media
Planner:  Rita Shroff
Illustrator: Narda Lebo

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Aflac Duck & Publicis Kaplan Thaler Honored for Work by Forbes Fortune 500 Social Media Stars

forbes logoCOLUMBUS, GA (May 13, 2013) –  Sometimes being the loudest voice in the room, means being the most memorable voice in the room. No, we are not referring to the “Aflaaaac!” shriek of the Aflac Duck. We are referring to the enormously successful use of social media, making Aflac one of the most recognizable names in insurance and landing it on Forbes’ FORTUNE 500 Social Media List ranking #118. As early adopters of the new technology, Aflac and their agency Publicis Kaplan Thaler began building a massive amount of content behind the flagship TV duck.

AflacDuckTwitterAs the brand champions storytelling, Aflac’s posts on Facebook, Twitter and YouTube revolve around the people their insurance helps and the forever evolving life of the Aflac Duck. In case you hadn’t heard, he has been recovering from debilitating injuries using the insurance provided to him by Aflac.

Results have been stellar. The Aflac company mascot has a verified Twitter account (over 20,000 followers) and more than 380,000 Facebook fans, an impressive number considering “Health insurance isn’t something people want to think about at all,” says Michael Zuna, chief marketing officer for Aflac. “The Duck allows us to give Aflac a voice. He’s very relevant and timely and engaged in America.”

With numbers like these CNN Money rated the Aflac and the Duck as one of nine “Social Media Stars” in the FORTUNE 500. The honor puts Aflac amongst classic brands like General Motors, Coca-Cola and AT&T; quite a feat for an insurance brand.

The Aflac-PKT model has spurred a wave of competitors in the category to follow suit, but they are hard pressed to match the success of Aflac’s brand.

About Aflac
Aflac Logo
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For seven consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World’s Most Ethical Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 15th consecutive year. Also, in 2013, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 12th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Citibank’s “Every Step of the Way” from Publicis Kaplan Thaler Recognized as PR Week Award’s Best Cause-Related Campaign

NEW YORK CITY, NY (March 7, 2013) – Reeling from the financial crisis and deep mistrust of banks, Citibank wanted to sponsor the 2012 Summer Olympics in a way that repositioned them as an enabler of progress and let people see that the bank supports people and their dreams. PR Week Awards took notice and recognized this effort with first prize in the “Best Cause-Related Campaign” category.

prweekawards1In honor of their partnership with the London Olympic and Paralympic Games, Citi’s “Every Step of the Way” program. This program enabled Citi customers, Citi employees and fans of the Olympic Games to support U.S. Olympic and Paralympic hopefuls and the organizations that helped them on their journey to the 2012 Games. To do this, Citi donated 50 million ThankYou Points ($500,000) to Team USA which fans could direct to an organization or cause that inspired each of the 13 Team Citi athletes.

Citi didn’t just want to put Olympic rings on their ads, so Publicis Kaplan Thaler created an ecosystem of integrated touch-points. The Facebook page acted as the central online hub and included a dedicated Facebook app. The smartphone app was a seamless experience that allowed the user to track an athlete’s progress and cheer them on, and at the same time, support that athlete’s cause right from their mobile device. Athletes provided exclusive content such as training and baby photos and then gave real-time updates about their training regimens and thoughts as they headed into the games. On Twitter, people followed #CitiEveryStep, and television spots got the word out there. During live Olympic coverage, an always-on Newsdesk was staffed 24/7 to cover athletes’ progress at the Olympics.

4010177winnernewimage_0At every turn people were invited to participate, from OOH, print, digital banners to social media, in-branch posters, ATM screens, and a robust NBC Live Extra sponsorship. This attracted news outlets from around the country, generating a torrent of free earned media.

This consumer-centric idea spurred nearly one million unique web visitors to Citi’s page, and almost three hundred fifty million engagements with digital assets.  By coupling heavy consumer-centric engagement with seamless way to raise donations, Citi successfully executed an integrated campaign and made a huge difference, paving the way for future American Olympians.

It was more than a campaign. It was a movement. And, it was a chance for Citi to remind people what it stood for at its 200 year-old core — Helping people, every step of the way.

Screen Shot 2013-07-17 at 11.47.33 PMEntering its 14th year, The PRWeek Awards has grown into an event PR pros look forward to more than any other to celebrate excellence and encourage aspiration. Each year, agencies and companies alike comprise their entries for the potential to win one of the esteemed 35 awards. The categories recognize excellence in campaigns, techniques, personalities, and business, and are awarded to the best corporate, nonprofit, agency, government, and education teams. A PRWeek Award is a unique symbol of achievement and leadership. It immediately sets the winner apart from all others.

The judges were elated with Citi’s “Every Step of the Way” program. “We liked the employee dimension of this fully integrated campaign,” said one judge. Another judge called the effort “inspiring and comprehensive.”

A list of all PR Week Award winners can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About PR Week
caples_logoThe world’s leading weekly PR publication and provider of multi-media content to professional communicators and reputation managers. PRWeek is the voice of the US PR industry and the leading source of news, analysis and opinion. Regarded as the Oscars of the industry, the PRWeek Awards always brings together top PR pros to honor the best work from the past year across 35 hard-fought categories.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment