Posts Tagged use of discipline

Publicis Kaplan Thaler & Citi Win Big at Midas Awards

Silver Midas AwardsNEW YORK CITY, NY (December 18, 2013) – Publicis Kaplan Thaler and their client, Citi received four silver Midas Awards at this year’s only international competition to recognize excellence in financial marketing and advertising on a global scale.

Publicis Kaplan Thaler was recognized for their Citi work in every category in which they were nominated.

Specifically, Publicis Kaplan Thaler was award the following:
· Citibank Snow GlobeSilver Midas — Corporate Image PRODUCTS & SERVICES
· Citibank Snow GlobeSilver Midas — Events USE OF DISCIPLINE
· Citibank Snow GlobeSilver Midas — Outdoor/Transit/Out-of-Home USE OF MEDIUM
· Citibank  CitiBike App Silver Midas — Interactive USE OF DISCIPLINE
· Citibank Kindle Holiday HelperMidas Certificate — Interactive USE OF DISCIPLINE
· Citibank Private PassMidas Certificate — Advertising: TV & Cinema USE OF MEDIUM

17038Midas Awards honors the World’s Best Financial Marketing & Advertising™. The competition extends over regional, national and continental boundaries to provide a true worldview of advertising and corporate communications in the international financial community. Honoring advertising in banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting, Midas Awards® focuses on four distinct areas: Products & Services, Craft, Use of Medium and Use of Discipline. Founded in 2001, the Midas Awards panel of judges includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. These judges offer their perspectives not only on how well a message is delivered, but how it is received.

A list of all the Midas Award nominees can be found here.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About New York Festivals
f52f4697ce7dbd329b1caca795bbba28New York Festivals organizes advertising and programming competitions for the following brands:
AME Awards World’s Most Effective Advertising™
Midas Awards World’s Best Work in Financial Marketing & Advertising™
The Global Awards World’s Best Healthcare Advertising™
New York Festivals World’s Best Advertising™
New York Festivals World’s Best Radio Programs™
New York Festivals World’s Best Television & Films™
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.

About Citi
Citi-Logo-JPEGCiti, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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Publicis Kaplan Thaler & Citi Top Finalists at 2013 Midas Awards

17038NEW YORK CITY, NY (December 9, 2013) – Publicis Kaplan Thaler and their client, Citi received four nominations at this year’s annual Midas Awards.

Specifically, Publicis Kaplan Thaler has been recognized for the following:
· Citibank Snow Globe – Outdoor/Transit/OOH – Events – Corporate Image
· Citibank – CitiBike App – Interactive
· Citibank – Citibank Kindle Holiday Helper – Interactive
· Citibank – Private Pass – Advertising: TV & Cinema

Midas AwardMidas Awards is the only international competition to recognize excellence in financial marketing & advertising on a global scale. Midas Awards honors the World’s Best Financial Marketing & Advertising™. The competition extends over regional, national and continental boundaries to provide a true worldview of advertising and corporate communications in the international financial community. Honoring advertising in banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting, Midas Awards® focuses on four distinct areas: Products & Services, Craft, Use of Medium and Use of Discipline. Founded in 2001, the Midas Awards panel of judges includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. These judges offer their perspectives not only on how well a message is delivered, but how it is received.

Rob Feakins“While industry recognition is important in award shows, I always like to dominate our client’s industry shows,” added Rob Feakins, Publicis Kaplan Thaler Chief Creative Officer. “Doing the best work in our client’s category, is always our number one priority. The Midas Awards recognizes the best financial services work in the world. What I’m most proud of, is how many finalists Citi had in a tough, international show. In fact we had more finalists than Goodby, The Martin agency and RGA NY. Both Citi and the Publicis One Team should feel extremely proud.”

CREDITS

CitiSnowGlobe

Citibank Snow Globe
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Tom Drymalski/Perry Essig
Creative Director – Jim Kotulka
Copywriter – Brian Bellanca
Art Director –  Christopher Smith/Jennifer Stopka
User Experience – Rob Philbert
Agency Producers – Joanne Silberg/Joseph Murphy

CitiBikeApp

CitiBike App
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – Jim Kotulka
ACD/Art Director – Chris Smith
ACD/Copywriter – Brian Bellanca
Art Director – Nadia Kamran/Rodrigo Romariz
User Experience – Rob Philbert
Executive Producer – Ann Neilsen
Associate Tech Director – Robert Christ
Developers – Carlos Dunn/Ralph Tavarez

Citi Holiday Helper

Citibank Kindle Holiday Helper
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Tom Drymalski/Perry Essig
Creative Director – Jim Kotulka
Art Director
– JP Cannucciari
Copywriter – Neisha Tweed
User Experience – Rob Philbert

CitiPrivatePass

Citibank Private Pass
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Tom Drymalski/Perry Essig
Creative Directors – Dennis Greeley/Julian Newman
Art Director – Chris Smith
Agency Producers – Jon Rosenberg/Kayla Graffam

A list of all the Midas Award nominees can be found here. Final award winners will be announced on December 18, 2013.

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About New York Festivals
f52f4697ce7dbd329b1caca795bbba28New York Festivals organizes advertising and programming competitions for the following brands:
AME Awards World’s Most Effective Advertising™
Midas Awards World’s Best Work in Financial Marketing & Advertising™
The Global Awards World’s Best Healthcare Advertising™
New York Festivals World’s Best Advertising™
New York Festivals World’s Best Radio Programs™
New York Festivals World’s Best Television & Films™
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.

About Citi
Citi-Logo-JPEGCiti, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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