Posts Tagged zzzQuil
Publicis Worldwide Top 5 Networks at 2013 Epica Awards
Posted by PublicisUSA in Our Work on December 1, 2013
Publicis Kaplan Thaler wins Silver Epica for ZZZQuil Campaign
NEW YORK CITY, NY (December 1, 2013) – Publicis Worldwide ranked the 5th Network at the 2013 Epica Awards, winning 22 awards overall.
Individually, Publicis Kaplan Thaler received a silver award for their 1-855-ZZZ-QUIL campaign.
The Epica awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. The awards are judged by journalists representing the trade press; 41 specialist titles and websites from 34 countries will be represented on the jury this year. This unique jury guarantees objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book.
The awards encompass all main communications disciplines: TV, Press, Outdoor, Radio, Direct, Media, Business-to-Business, Medical, Corporate Image, Mobile, Interactive, Public Relations, Film Craft, Print Craft, Branded Entertainment, Social Networks, Design, Packaging, Photography, Promotions and Integrated Campaigns.
Joe Johnson, Executive Creative Director on the campaign added, “Epica is one of those shows that we have always followed from afar and we couldn’t be happier to finally be a part of it. The whole team is incredibly honored by this award, and in our technology obsessed times, its oddly gratifying to win an award using a telephone.”
CREDITS
1-855-ZZZ-QUIL
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Joe Johnson
Copywriter – Liz Rosenthal
Agency Producer – Lauren Schneidmuller
Production Company – Phantom Audio, NY
Production Company Producer – Mary Ruth
A list of all 2013 Epica Award winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About The Epica International Creative Awards
Having Originally created in 1987 focusing on the Europe, Middle East and Africa region exclusively, The Epica awards became global in 2012. Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. The best work is also published in the annual Epica Book. The awards encompass all main communications disciplines: TV, Press, Outdoor, Radio, Direct, Media, Business-to-Business, Medical, Corporate Image, Mobile, Interactive, Public Relations, Film Craft, Print Craft, Branded Entertainment, Social Networks, Design, Packaging, Photography, Promotions and Integrated Campaigns.
@PKTTweets, achievement, ad agency, advertising, AFLAC, Africa, agency, art director, award, B2B, brand, Branded Entertainment, Business to business, campaign, Chief Creative Officer, Citi, communications, communications agencies, copywriter, Corporate Image, Creative, creative director, creative excellence, design, design studios, digital, Direct, entrants, Epica Awards, Epica Book, Europe, Executive Creative Director, Film Craft, film production companies, flagship, global, integrated advertising agency, Integrated Campaign, Interactive, Joe Johnson, journalists, judge, jury, L'Oreal, Laurem Schneidmuller, lead the change, Liz Rosenthal, marketing communications, Mary Ruth, media, media consultancies, Medical, Merck, Middle East, Mobile, NAPA Auto Parts, national borders, Nestle, network, New York City, objectivity, OOH, outdoor, outstanding creativity, P&G, packaging, PandG, Paris, Pfizer, Phantom Audio, photographers, Photography, pkt.com, Press, Press Relations, Print Craft, Procter & Gamble, Promotions, Publicis, Publicis Groupe, Publicis Kaplan Thaler, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, radio, radio campaign, reputation, Rob Feakins, silver, Social Networks, specialist, trade press, TV, website, Wendy's, widespread coverage, win, zzzQuil
Publicis Kaplan Thaler Wins Big At Radio Mercury Awards — zzzQuil Sleep Line Wakes Judges
Posted by PublicisUSA in Our Work on June 5, 2013
NEW YORK CITY, NY (June 5, 2013) – Publicis Kaplan Thaler received the prestigious Radio Mercury Prize for the zzzQuil “Sleep Line” radio campaign at the 22nd annual awards at New York City’s Highline Ballroom. Years ago, many media experts predicted the death of radio broadcasting. They claimed the MP3 and CD player would far surpass talk radio and top-40 stations in a matter of years. They were wrong.
Today, radio is still one of the most expensive mediums to advertise on in some major urban markets. Droves of commuting listeners are still glued to their car radios during rush hour and several radio-only award shows still recognize the best in audio advertising.
The Radio Mercury Awards were established in 1992 to recognize and reward the radio commercials and PSA’s that embody the essence of what radio does best – connect with listeners. Today, the Radio Mercury Awards is the premiere creative competition for radio.
Publicis Kaplan Thaler flexed some muscle at this year’s show. Three campaigns, including Vick’s zzzQuil “Sleep Line,” Scope mouthwash “Good Breath is a Good Move” and the non-profit Boostup.org “Pomp and Circumstance,” all made the final cut. zzzQuil’s “Sleep Line” took home an award for its highly entertaining call-in service, which provided curious customers with a variety of boring content to put them to sleep. The awards were enthusiastically accepted by Liz Rosenthal and Lauren Schneidmuller.
Congratulations to all of the PKT teams who worked diligently on these innovative campaigns, but as is normally the case in advertising: on to the next one.
A list of all Radio Mercury Award finalists can be found here and winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,500 commercials have competed for over $3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.
@PKTTweets, achievement, ad agency, advertising, AFLAC, agency, art director, award, award show, BoostUp, boostup.org, brand, campaign, Chief Creative Officer, Citi, communications, commuting, copywriter, Creative, creative director, creative excellence, death of radio, digital, entrants, Executive Creative Director, flagship, Good Breath is a Good Move, Highline Ballroom, integrated advertising agency, Integrated Campaign, L'Oreal, Lauren Schneidmuller, lead the change, listeners, Liz Rosenthal, marketing communications, Merck, NAPA Auto Parts, Nestle, New York City, P&G, PandG, Paris, Pfizer, PKT, pkt.com, Pomp and Circumstance, Procter & Gamble, PSA, Publicis, Publicis Groupe, Publicis Kaplan Thaler, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, radio, Radio Advertising Bureau, Radio Mercury Prize, Readio Creative Fund, Rob Feakins, rush hour, Scope, Vicks, Wendy's, zzzQuil
Publicis Worldwide is the largest global network within Publicis Groupe.
U.S. offices include: New York, Seattle, San Francisco, Dallas, Boise and Indianapolis.
Categories