Posts Tagged Canada
Publicis North America Debuts as New Mega Region
Posted by PublicisUSA in Agency News on December 10, 2013
Move Brings Together Two Strong Regions and Two Top Talents to Lead Combined Entity: Susan Gianinno Named Chairman & Andrew Bruce Named CEO of North America
NEW YORK, NY (December 10, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, today announced the creation of a new mega region, Publicis North America, combining two of the best performing regions in Publicis Worldwide and bringing together two top talents to lead the region. Publicis North America — comprised of Publicis USA and Publicis Canada — represents the largest Publicis region outside of France.
Susan Gianinno has been named Chairman of the newly expanded region, and will concentrate on key global and regional clients. She will also concentrate on priority global initiatives, working in partnership with Arthur Sadoun, recently named CEO for Publicis Worldwide.
Andrew Bruce has been named CEO of Publicis North America, which includes all Publicis offices across the USA and Canada. Bruce will also take on executive responsibilities for Publicis’ largest North America operation in New York, Publicis Kaplan Thaler. Bruce will relocate to New York in January.
Sadoun stated, “Both Susan and Andrew share and embody the founding values of Publicis: passion for innovation, an unwavering commitment to our clients and true entrepreneurial spirit. Under their respective leadership, Publicis USA and Canada have always been top performers for the network. The new mega region will allow us to accelerate, and provide even better opportunities for our clients and people. We see an even brighter future.”
In addition to these focused responsibilities, Gianinno will also be spending a portion of her time this next year at Harvard University, where she has been named a 2014 Harvard Advanced Leadership Fellow, a one-year Fellowship. Gianinno will do this in addition to her Chairman role and will reassume her full responsibilities at Publicis at the end of the Fellowship. She will continue to work out of the Publicis New York offices throughout 2014.
Maurice Levy, CEO, Publicis Groupe, stated, “This is a wonderful and very prestigious appointment for Susan and for us. I am personally very proud of her and expect that she will bring even more to our people and clients during, and after, this experience. I am sure that under this new team leadership, Susan and Andrew, this new mega region will generate great work for our clients and formidable growth.”
Gianinno joined Publicis in 2002 as Chairman and CEO of Publicis Worldwide in the USA, a position she has held since that time. She has also been a member of the PWW Comex and the Publicis Groupe Strategic Leadership Team.
Gianinno stated, “I’ve known Andrew since I joined Publicis USA and am thrilled to work with him in taking the regional network to new heights. This is a very exciting time for Publicis Worldwide in North America, as we continue to expand our resources and reach for our clients, while fostering new opportunities for our people.”
Bruce has been with Publicis since 1999, most recently as President and CEO of Publicis Worldwide in Canada. In Canada, Duncan Bruce is being elevated to the position of President. Duncan Bruce will lead Publicis Canada’s thriving Toronto, Montreal, Calgary and Windsor offices, reporting in to the new North America Regional leadership. Duncan Bruce was most recently Creative Director for Publicis Canada.
Bruce stated, “I am very honored to work closely with Susan as we debut this new region, and to partner with the USA and Canada leadership teams. Publicis USA and Canada are truly impressive entities, and now as a mega region, a formidable powerhouse. It is very exciting to bring together our resources, talent and tools for greater shared learning. I am confident our clients and employees will feel the positive effect right away.”
About Publicis Worldwide, North America
Publicis North America is the regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company Publicis Groupe S.A. Publicis North America is comprised of Publicis USA and Publicis Canada. Publicis USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle. Publicis Canada has offices in Toronto, Montréal, Calgary and Windsor. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.
About Publicis Worldwide
Present in over 80 countries with 11,000 employees, Publicis Worldwide’s counts amongst some of its major clients Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.
Publicis Kaplan Thaler Nabs 2 Mashies Awards for Citi Bike App
Posted by PublicisUSA in Our Work on October 11, 2013
NEW YORK CITY, NY (October 11, 2013) – Advertising executives, brand marketers and press recently gathered at New York’s Altman building to celebrate the winners of Mashable’s inaugural Mashies awards, honoring the best and most creative work in digital marketing. Publicis Kaplan Thaler received two Mashies, Best Branded App and Best New Brand for their work with Citi Bike, New York City’s bike share program.
Todd Wasserman, Mashable’s business editor noted in a recent post, “The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. It is a real-time dialogue in which brands can be upended by an ill-conceived tweet or a rogue YouTube posting. In such an environment, we think marketers deserve kudos for making the right calls and applying creative solutions. That’s why we’ve created The Mashies, which are designed to recognize the very best marketing in social media. The Mashies will highlight thought leadership in such categories as Best Real-Time Marketing, Best Use of Twitter, Best Branded Vine and Best Use of Facebook, among others.”
Guest judges combed through hundreds of submissions to select the best. Winners were selected by Mashable’s editorial team and an outside panel of industry leaders.
“The fact that Publicis Kaplan Thaler won in the best branded app category against some of the best digital agencies in the country says everything about how far this agency has come and our emerging digital expertise,” said Rob Feakins, Publicis Kaplan Thaler’s Chief Creative Officer and President.
New York City fundamentally changed when over 300 stations and 5,000 bikes were introduced. Since New Yorkers don’t always react well to change, the entire program had to be easy to use, or Citi Bike would never truly be embraced. Publicis Kaplan Thaler created a simple way for riders to locate available bikes wherever they were in the city — The Citi Bike mobile app. At a glance, riders are able to locate nearby stations and the ratio of bikes to empty docks. The app also offers full station details, riding tips, turn-by-turn directions to anywhere in the city and a timer to help riders avoid late fees. The app also utilized a partnership with The New York Times to help riders unlock the city and discover parts of the city they’ve never seen before. Riders can also notify friends where they are headed on Citi Bike.
The highly successful app has reached over 130,000 downloads, garnered positive attention from media outlets like The Huffington Post, The New York Times and Daily News and has allowed riders to travel over 5 million miles.
Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Officer – Jim Kotulka
ACD/Art Director – Chris Smith
ACD/Copywriter – Brian Bellanca
Art Director – Nadia Kamran
Art Director – Rodrigo Romariz
User Experience – Rob Philibert
Strategy – Mike Taylor
Project Management – Ann Neilsen
Project Management – Jeff Lipson
Project Management – Joseph Murphey
A list of all Mashies Award winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About Mashable
Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.
About Citi Bike
Citi Bike is New York City’s bike sharing system. Intended to provide New Yorkers and visitors with an additional transportation option for getting around the city, bike sharing is fun, efficient and convenient. A bike sharing system consists of a fleet of specially designed, sturdy, very durable bikes that are locked into a network of docking stations sited at regular intervals around a city. The bikes can be rented from and then returned to any station in the system, creating an efficient network with many possible points and combinations of departure and arrival. With thousands of bikes at hundreds of stations, Citi Bike will be available for use 24 hours a day, all year ’round. The station network will provide twice as many docking points as bicycles, assuring that an available dock to return your bike is always nearby. Citi Bike will be operated by NYC Bike Share LLC, a wholly-owned subsidiary of Alta Bicycle Share. Alta is a unique company focused solely on operating large-scale bike share systems. System equipment is provided by Public Bike System Company (PBSC), which created the first solar-powered bike share system in the world, and has close to 20,000 bikes on the street globally. Bike systems in the Alta/PBSC family include London, Washington, D.C./Arlington, VA; Boston, MA; Minneapolis, MN; Melbourne, Australia; Chattanooga, Tennessee, Toronto, Ottawa, and Montreal, Canada with Chicago and San Francisco geared to launch.
Bridgestone Americas Tire Operations Announces New Agency Relationship with Publicis Dallas
Posted by PublicisUSA in Agency News on July 1, 2013
NASHVILLE, TENN. (July 1, 2013) – Bridgestone Americas Tire Operations today announced that it has established a relationship with Publicis Dallas for the strategic and creative work on its Bridgestone brand. Publicis Dallas will focus on brand building and advertising ideas for the Bridgestone brand.
As part of this change, the company is concluding its relationship with The Richards Group as the strategic and creative agency for the Bridgestone brand but will continue its relationship with Haymaker, the sports marketing arm of The Richards Group.
“We have enjoyed a strong and effective relationship with The Richards Group over the past seven years, and we thank them for their support of our team and our brand,” said Philip Dobbs, Chief Marketing Officer, Bridgestone Americas Tire Operations. “Sports marketing is an important part of our brand building strategy, and we are pleased that Haymaker will continue to support us in this area. Overall, we believe this team has the right combination of strategy, creativity, commitment and service to excite our customers and further deepen their relationship with our Bridgestone brand.”
About Bridgestone Americas Tire Operations
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. Reporting into the BATO business unit are the company’s Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Commercial Solutions Group, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.
About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.
Eddie Bauer Hires Publicis Seattle as New Lead Creative Agency
Posted by PublicisUSA in Agency News on May 1, 2013
SEATTLE, WA (May 1, 2013) – Specialty retailer Eddie Bauer has tapped Publicis Seattle as its new lead creative agency after a review.
In 2012, Bellevue, Washington-based Eddie Bauer spent nearly $3 million in measured media spending, according to Nielsen.
Backbone Media, a Carbondale, Colorado agency that positions itself as working in the active lifestyle marketplace, will continue to handle media and PR for Eddie Bauer and Eddie Bauer First Ascent.
Eddie Bauer has put more emphasis on its mountaineering roots and in 2009, launched its First Ascent line of clothing and gear aimed at climbing enthusiasts.
About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 400 stores throughout the United States, Canada and Japan through catalog sales and online at www.eddiebauer.com. Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service Champion.
About Publicis Seattle
Publicis Seattle is an integrated marketing communications agency. The agency is part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide and the largest global agency network within holding company, Publicis Groupe. The mission of Publicis Worldwide is “To Lead the Change” to help our clients leap ahead. Publicis Seattle clients include: T-Mobile, Eddie Bauer, Karcher, Les Schwab and Seabourn.
Publicis Worldwide is the largest global network within Publicis Groupe.
U.S. offices include: New York, Seattle, San Francisco, Dallas, Boise and Indianapolis.
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