Posts Tagged Publicis

Marjorie Porter of Publicis Kaplan Thaler Honored as AWNY Trailblazing Mother

Posted by PublicisUSA in Our People on February 27, 2014

NEW YORK CITY, NY (February 27, 2014) – Publicis Kaplan Thaler EVP, Brand Agency Leader, Marjorie Porter, was honored by the Advertising Women of New York and Working Mother Magazine as one of this year’s Trailblazer Moms at their 10th Annual Advertising Working Mothers of the Year Luncheon. The event highlighted advertising’s best and brightest, as well their secrets to making it work.

The awards honor mothers in advertising, media and communications who succeed in balancing work and family, serve as positive role models and mentors, and distinguish themselves in their communities.

Marjorie Porter is EVP, Brand Agency Leader of P&G’s Home Care division at Publicis Kaplan Thaler, and oversees all agency work for global brands Cascade, Dawn, and Swiffer, and has helped grow these brands significantly.

A list of all Advertising Working Mothers of the Year Award winners can be found here.

About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

About AWNY
Founded in 1912, Advertising Women of New York’s (AWNY) mission is to empower women in our industry to achieve personal and professional fulfillment at each stage of their careers. Membership now stands at nearly 1,700 and ranges from senior level executives to those just beginning their career.

Follow @publicisusa

@PKTTweets, achievement, ad agency, advertising, AFLAC, agency, art director, award, brand, campaign, Chief Creative Officer, Citi, communications, copywriter, Creative, creative director, creative excellence, digital, entrants, Executive Creative Director, flagship, integrated advertising agency, Integrated Campaign, L'Oreal, lead the change, marketing communications, Merck, NAPA Auto Parts, Nestle, New York City, P&G, PandG, Paris, Pfizer, pkt.com, Procter & Gamble, Publicis, Publicis Groupe, Publicis Kaplan Thaler, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, Rob Feakins, Wendy's

Leave a comment

Carla Serrano Joins Publicis Kaplan Thaler as Chief Strategy Officer

Posted by PublicisUSA in Our People on January 16, 2014

NEW YORK CITY, NY (January 16, 2014) – Andrew Bruce, CEO for Publicis North America, today announced the appointment of Carla Serrano as Chief Strategy Officer for Publicis Kaplan Thaler, effective February 10, 2014. Serrano, a leading planning expert, brings over 20 years of experience in brand strategy and integrated communications through her work on many of the world’s most successful global brands.

Serrano joins Publicis Kaplan Thaler from Naked Communications, where she was CEO. In her new post as Chief Strategy Officer, Serrano will lead strategy development across digital, brand planning, analytics and social channels, working closely with Publicis Kaplan Thaler’s Chairman, Linda Kaplan Thaler, and President/Chief Creative Officer, Rob Feakins.

In making the announcement, Bruce said, “Carla is an amazingly talented and innovative strategic leader who is at the forefront of modern brand building. She understands and fully embraces the transformation that has taken place in our industry with digital, social and consumer empowerment at the core. I had the pleasure of working with Carla at the start of our careers, and have watched her achieve great success for her clients and agencies ever since. I am so thrilled to be on the same team again.”In making the move, Serrano said, “Andrew, Linda and Rob’s vision deeply aligns with my belief about strategy today, where theory and practice, strategy and creative, content and channel merge seamlessly in expression. The Publicis network’s commitment to strategically fueled creativity and dynamic integration is refreshing, critical, and exciting.”

Serrano started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. From the start, she worked on iconic brands including Apple and Nissan, then Pepsi and Frito-Lay while at BBDO. Serrano moved to New York to rejoin TBWA Chiat/Day where she helped embed and cultivate the agency’s proprietary creative strategy process. She went on to become TBWA’s Chief Strategy Officer. Prior to her most recent post at Naked, Serrano was with Berlin Cameron United as Planning Director and was promoted to President in 2009 having helped win and lead global brands such as Samsung, Coca-Cola and Hennessy.

About Publicis Kaplan Thaler
Publicis Kaplan Thaler is the New York flagship office of Publicis North America, the regional operating unit of Paris-based Publicis Worldwide, the largest global network within holding company Publicis Groupe S.A.

With over 650 employees, Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. The Agency’s blue chip client roster includes: Procter & Gamble, CITI, Nestle, Merck, Pfizer, TriHonda, Wendy’s, L’Oreal, and Aflac, among others. Its mission is ‘To Lead the Change’ to help clients leap ahead. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

Follow @publicisusa

@PKTTweets, account planning, ad agency, advertising, AFLAC, agency, analytics, Andrew Bruce, Apple, BBDO, Berlin Cameron United, brand, brand building, brand planning, brand strategy, campaign, Carla Serrano, CEO, Chairman, Chiat Day, Chief Creative Officer, Chief Strategy Officer, Citi, clients, Coca-Cola, communications, consumer empowerment, Creative, development, digital, experience, expert, flagship, Frito Lay, global brands, Hennessy, industry leader, innovation, integrated advertising agency, integrated communications, L'Oreal, lead the change, leader, Linda Kaplan Thaler, marketing communications, Merck, modern, Naked Communications, NAPA Auto Parts, Nestle, New York City, Nissan, One Show, P&G, PandG, Paris, partner, Pepsi, Pfizer, pkt.com, President, Procter & Gamble, Publicis, Publicis Groupe, Publicis Kaplan Thaler, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, research, Rob Feakins, Samsung, Social, strategic leader, success, Susan Gianinno, talent, TBWA, theory, Toronto, vision, Wendy's

Leave a comment

Publicis Kaplan Thaler & Citi Win Big at Midas Awards

Posted by PublicisUSA in Our Work on December 18, 2013

NEW YORK CITY, NY (December 18, 2013) – Publicis Kaplan Thaler and their client, Citi received four silver Midas Awards at this year’s only international competition to recognize excellence in financial marketing and advertising on a global scale.

Publicis Kaplan Thaler was recognized for their Citi work in every category in which they were nominated.

Specifically, Publicis Kaplan Thaler was award the following:
· Citibank Snow Globe – Silver Midas — Corporate Image PRODUCTS & SERVICES
· Citibank Snow Globe – Silver Midas — Events USE OF DISCIPLINE
· Citibank Snow Globe – Silver Midas — Outdoor/Transit/Out-of-Home USE OF MEDIUM
· Citibank CitiBike App – Silver Midas — Interactive USE OF DISCIPLINE
· Citibank Kindle Holiday Helper – Midas Certificate — Interactive USE OF DISCIPLINE
· Citibank Private Pass – Midas Certificate — Advertising: TV & Cinema USE OF MEDIUM

Midas Awards honors the World’s Best Financial Marketing & Advertising™. The competition extends over regional, national and continental boundaries to provide a true worldview of advertising and corporate communications in the international financial community. Honoring advertising in banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting, Midas Awards® focuses on four distinct areas: Products & Services, Craft, Use of Medium and Use of Discipline. Founded in 2001, the Midas Awards panel of judges includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. These judges offer their perspectives not only on how well a message is delivered, but how it is received.

A list of all the Midas Award nominees can be found here.

About New York Festivals
New York Festivals organizes advertising and programming competitions for the following brands:
AME Awards World’s Most Effective Advertising™
Midas Awards World’s Best Work in Financial Marketing & Advertising™
The Global Awards World’s Best Healthcare Advertising™
New York Festivals World’s Best Advertising™
New York Festivals World’s Best Radio Programs™
New York Festivals World’s Best Television & Films™
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.

About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Follow @publicisusa

@PKTTweets, achievement, ad agency, advertising, AFLAC, agency, agency leaders, Ann Neilsen, art director, award, brand, Brian Bellanca, campaign, Carlos Dunn, Chief Creative Officer, Christopher Smith, Citi, communications, copywriter, craft, Creative, creative director, creative excellence, Dennis Greeley, Developer, digital, entrants, Executive Creative Director, flagship, Goodby Silverstein and Partners, integrated advertising agency, Integrated Campaign, Jennifer Stopka, Jim Kotulka, Joann Silberg, Jon Rosenberg, Joseph Murphy, JP Cannucciari, judges, Julian Newman, Kayla Graffman, L'Oreal, lead the change, marketing communications, Martin Agency, Merck, Nadia Kamran, NAPA Auto Parts, Nestle, New York City, New York Festivals, Niesha Tweed, P&G, PandG, panel, Paris, Perry Essig, perspective, Pfizer, pkt.com, policy, Procter & Gamble, producer, Products and services, Publicis, Publicis Groupe, Publicis Kaplan Thaler, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, Ralph Tavarez, RGA, Rob Feakins, Rob Philbert, Robert Christ, Rodrigo Romariz, Tech Director, Tom Drymalski, use of discipline, use of medium, user experience, Wendy's, winner

Leave a comment

Publicis North America Debuts as New Mega Region

Posted by PublicisUSA in Agency News on December 10, 2013

Move Brings Together Two Strong Regions and Two Top Talents to Lead Combined Entity: Susan Gianinno Named Chairman & Andrew Bruce Named CEO of North America

NEW YORK, NY (December 10, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, today announced the creation of a new mega region, Publicis North America, combining two of the best performing regions in Publicis Worldwide and bringing together two top talents to lead the region. Publicis North America — comprised of Publicis USA and Publicis Canada — represents the largest Publicis region outside of France.

Susan Gianinno has been named Chairman of the newly expanded region, and will concentrate on key global and regional clients. She will also concentrate on priority global initiatives, working in partnership with Arthur Sadoun, recently named CEO for Publicis Worldwide.

Andrew Bruce has been named CEO of Publicis North America, which includes all Publicis offices across the USA and Canada. Bruce will also take on executive responsibilities for Publicis’ largest North America operation in New York, Publicis Kaplan Thaler. Bruce will relocate to New York in January.

Sadoun stated, “Both Susan and Andrew share and embody the founding values of Publicis: passion for innovation, an unwavering commitment to our clients and true entrepreneurial spirit. Under their respective leadership, Publicis USA and Canada have always been top performers for the network. The new mega region will allow us to accelerate, and provide even better opportunities for our clients and people. We see an even brighter future.”

In addition to these focused responsibilities, Gianinno will also be spending a portion of her time this next year at Harvard University, where she has been named a 2014 Harvard Advanced Leadership Fellow, a one-year Fellowship. Gianinno will do this in addition to her Chairman role and will reassume her full responsibilities at Publicis at the end of the Fellowship. She will continue to work out of the Publicis New York offices throughout 2014.

Maurice Levy, CEO, Publicis Groupe, stated, “This is a wonderful and very prestigious appointment for Susan and for us. I am personally very proud of her and expect that she will bring even more to our people and clients during, and after, this experience. I am sure that under this new team leadership, Susan and Andrew, this new mega region will generate great work for our clients and formidable growth.”

Gianinno joined Publicis in 2002 as Chairman and CEO of Publicis Worldwide in the USA, a position she has held since that time. She has also been a member of the PWW Comex and the Publicis Groupe Strategic Leadership Team.

Gianinno stated, “I’ve known Andrew since I joined Publicis USA and am thrilled to work with him in taking the regional network to new heights. This is a very exciting time for Publicis Worldwide in North America, as we continue to expand our resources and reach for our clients, while fostering new opportunities for our people.”

Bruce has been with Publicis since 1999, most recently as President and CEO of Publicis Worldwide in Canada. In Canada, Duncan Bruce is being elevated to the position of President. Duncan Bruce will lead Publicis Canada’s thriving Toronto, Montreal, Calgary and Windsor offices, reporting in to the new North America Regional leadership. Duncan Bruce was most recently Creative Director for Publicis Canada.

Bruce stated, “I am very honored to work closely with Susan as we debut this new region, and to partner with the USA and Canada leadership teams. Publicis USA and Canada are truly impressive entities, and now as a mega region, a formidable powerhouse. It is very exciting to bring together our resources, talent and tools for greater shared learning. I am confident our clients and employees will feel the positive effect right away.”

About Publicis Worldwide, North America
Publicis North America is the regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company Publicis Groupe S.A. Publicis North America is comprised of Publicis USA and Publicis Canada. Publicis USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle. Publicis Canada has offices in Toronto, Montréal, Calgary and Windsor. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.

About Publicis Worldwide
Present in over 80 countries with 11,000 employees, Publicis Worldwide’s counts amongst some of its major clients Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.

Follow @publicisusa

accelerate, ad agency, Advanced Leadership Fellow, advertising, agency, Andrew Bruce, appointment, Arthur Sadoun, AXA, BNP Paribas, brand, Calgary, campaign, Canada, Cannes Lions International Festival of Creativity, Carrefour, Cartier, CEO, Chairman, Challenge, Citi, Coca-Cola, commitment, communications, confidence, confident, Creative, creative director, digital, Duncan Bruce, entrepeneurial spirit, entrepreneurship, Executive Committee, experience, Fellowship, formidable, foster, France, future, global initiatives, growth, Haier, Harvard University, Hilton HHonors, HP, innovation, integrated advertising agency, key clients, L'Oreal, lead, lead the change, learning, LG, Luxottica, Marcel Bleustein-Blanchet, marketing communications, Maurice Levy, Mega Region, Montreal, Nestle, network, New York, North America, opportunities, Orange, P&G, Paris, passion, PayPal, Pernod Ricard, positive, powerhouse, President, prestigious, proud, Publicis, Publicis Canada, Publicis Groupe, Publicis Groupe Strategic Leadership Team, Publicis Kaplan Thaler, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, PWW Comex, RATP, Region, Renault, resources, responsibilities, Sanofi, Seb, Siemens, success, Susan Gianinno, talent, Telefonica, top performer, Toronto, Total, UBS, United States, values, vision, Windsor, work

1 Comment

Publicis USA Earns Top Marks on Human Rights Campaign’s 2014 Corporate Equality Index

Posted by PublicisUSA in Agency News on December 9, 2013

NEW YORK CITY, NY. (December 9, 2013) – Publicis Worldwide in the USA, a multi-service ad agency network within Publicis Groupe, proudly announced that it received a perfect score of 100 percent on the 2014 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality, administered by the Human Rights Campaign Foundation. Publicis Worldwide in the USA joins the ranks of 303 major U.S. businesses which also earned top marks this year.

Chief Talent Officer Patty Enright stated, “As a company that values diversity Publicis Worldwide is proud to have achieved 100% on the Human Rights Campaign’s 2014 Corporate Equality Index. This score is a fantastic testament to our people and the culture of inclusion we have collectively created over the years. Every day we see examples of how our LGBT and ally employees add to the richness of our agency culture. We salute them and all the other companies who have scored so well on the 2014 CEI.”

The 2014 CEI rated 934 businesses in the report, which evaluates LGBT-related policies and practices including non-discrimination workplace protections, domestic partner benefits, transgender-inclusive health care benefits, competency programs, and public engagement with the LGBT community. Publicis’ efforts in satisfying all of the CEI’s criteria resulting in a 100 percent ranking and the designation as a Best Place to Work for LGBT Equality.

Robert Camilleri, VP, Global Operations Dir. at Publicis Kaplan Thaler and Re-Founder/Co-Chair of Publicis Groupe Égalité added, “When Égalité was refounded in 2012 only two Publicis Groupe agencies were participating in the Human Rights Campaign’s Corporate Equality Index and neither of them had a perfect score. Égalité, Publicis Groupe’s LGBT and ally employee network, set out to meet with agency leaders, the Publicis Groupe Diversity Council and Re:Sources, the guardians of Publicis Groupe’s benefits, to advocate for policies that were as LGBT-inclusive as possible according to the Human Rights Campaign’s guidelines. In just two years we have made policy changes which have allowed eight Publicis Groupe agencies to score a perfect 100 on the Human Rights Campaign’s 2014 Corporate Equality Index. I am incredibly humbled by and proud of the support and effort put forward by so many people across all levels of the company to make this happen.”

For more information on the 2014 Corporate Equality Index, or to download a free copy of the report, visit www.hrc.org/cei.

About Publicis Worldwide in the USA
Publicis Worldwide in the USA is the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. Publicis Worldwide in the USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.

About the Human Rights Campaign Foundation
The Human Rights Campaign is America’s largest civil rights organization working to achieve gay, lesbian, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all.

Follow @publicisusa

achievement, ad agency, advertising, agency, all-inclusive health benefits, award, Égalité, benchmarking survey, Best Places to Work for LGBT Equality, CEI, celebrate, Chief Diversity Officer, Chief Talent Officer, Co-chair, communications, competitive market, Corporate Equality Indea, Corporate Equality Index, HRC, Human Rights Campaign, inclusive work environment, lead the change, LGBT, list, marketing communications, multi-service ad agency, non-discriminatory company policy, North America, Paris, Patty Enright, Publicis, Publicis Dallas, Publicis Groupe, Publicis Kaplan Thaler, Publicis Seattle, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, Riney, Robert Camilleri, San Francisco, Sandra Sims- Williams, spouse, transgender-inclusive health benefits, USA

Leave a comment

Publicis Kaplan Thaler & Citi Top Finalists at 2013 Midas Awards

Posted by PublicisUSA in Our Work on December 9, 2013

NEW YORK CITY, NY (December 9, 2013) – Publicis Kaplan Thaler and their client, Citi received four nominations at this year’s annual Midas Awards.

Specifically, Publicis Kaplan Thaler has been recognized for the following:
· Citibank Snow Globe – Outdoor/Transit/OOH – Events – Corporate Image
· Citibank – CitiBike App – Interactive
· Citibank – Citibank Kindle Holiday Helper – Interactive
· Citibank – Private Pass – Advertising: TV & Cinema

Midas Awards is the only international competition to recognize excellence in financial marketing & advertising on a global scale. Midas Awards honors the World’s Best Financial Marketing & Advertising™. The competition extends over regional, national and continental boundaries to provide a true worldview of advertising and corporate communications in the international financial community. Honoring advertising in banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting, Midas Awards® focuses on four distinct areas: Products & Services, Craft, Use of Medium and Use of Discipline. Founded in 2001, the Midas Awards panel of judges includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. These judges offer their perspectives not only on how well a message is delivered, but how it is received.

“While industry recognition is important in award shows, I always like to dominate our client’s industry shows,” added Rob Feakins, Publicis Kaplan Thaler Chief Creative Officer. “Doing the best work in our client’s category, is always our number one priority. The Midas Awards recognizes the best financial services work in the world. What I’m most proud of, is how many finalists Citi had in a tough, international show. In fact we had more finalists than Goodby, The Martin agency and RGA NY. Both Citi and the Publicis One Team should feel extremely proud.”

CREDITS

Citibank Snow Globe
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Tom Drymalski/Perry Essig
Creative Director – Jim Kotulka
Copywriter – Brian Bellanca
Art Director – Christopher Smith/Jennifer Stopka
User Experience – Rob Philbert
Agency Producers – Joanne Silberg/Joseph Murphy

CitiBike App
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Director – Jim Kotulka
ACD/Art Director – Chris Smith
ACD/Copywriter – Brian Bellanca
Art Director – Nadia Kamran/Rodrigo Romariz
User Experience – Rob Philbert
Executive Producer – Ann Neilsen
Associate Tech Director – Robert Christ
Developers – Carlos Dunn/Ralph Tavarez

Citibank Kindle Holiday Helper
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Tom Drymalski/Perry Essig
Creative Director – Jim Kotulka
Art Director – JP Cannucciari
Copywriter – Neisha Tweed
User Experience – Rob Philbert

Citibank Private Pass
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Tom Drymalski/Perry Essig
Creative Directors – Dennis Greeley/Julian Newman
Art Director – Chris Smith
Agency Producers – Jon Rosenberg/Kayla Graffam

A list of all the Midas Award nominees can be found here. Final award winners will be announced on December 18, 2013.

Follow @publicisusa

Leave a comment

Publicis Worldwide Top 5 Networks at 2013 Epica Awards

Posted by PublicisUSA in Our Work on December 1, 2013

Publicis Kaplan Thaler wins Silver Epica for ZZZQuil Campaign

NEW YORK CITY, NY (December 1, 2013) – Publicis Worldwide ranked the 5th Network at the 2013 Epica Awards, winning 22 awards overall.

Individually, Publicis Kaplan Thaler received a silver award for their 1-855-ZZZ-QUIL campaign.

The Epica awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. The awards are judged by journalists representing the trade press; 41 specialist titles and websites from 34 countries will be represented on the jury this year. This unique jury guarantees objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book.

The awards encompass all main communications disciplines: TV, Press, Outdoor, Radio, Direct, Media, Business-to-Business, Medical, Corporate Image, Mobile, Interactive, Public Relations, Film Craft, Print Craft, Branded Entertainment, Social Networks, Design, Packaging, Photography, Promotions and Integrated Campaigns.

Joe Johnson, Executive Creative Director on the campaign added, “Epica is one of those shows that we have always followed from afar and we couldn’t be happier to finally be a part of it. The whole team is incredibly honored by this award, and in our technology obsessed times, its oddly gratifying to win an award using a telephone.”

CREDITS

1-855-ZZZ-QUIL
Agency – Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Directors – Joe Johnson
Copywriter – Liz Rosenthal
Agency Producer – Lauren Schneidmuller
Production Company – Phantom Audio, NY
Production Company Producer – Mary Ruth

A list of all 2013 Epica Award winners can be found here.

About The Epica International Creative Awards
Having Originally created in 1987 focusing on the Europe, Middle East and Africa region exclusively, The Epica awards became global in 2012. Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. The best work is also published in the annual Epica Book. The awards encompass all main communications disciplines: TV, Press, Outdoor, Radio, Direct, Media, Business-to-Business, Medical, Corporate Image, Mobile, Interactive, Public Relations, Film Craft, Print Craft, Branded Entertainment, Social Networks, Design, Packaging, Photography, Promotions and Integrated Campaigns.

Follow @publicisusa

@PKTTweets, achievement, ad agency, advertising, AFLAC, Africa, agency, art director, award, B2B, brand, Branded Entertainment, Business to business, campaign, Chief Creative Officer, Citi, communications, communications agencies, copywriter, Corporate Image, Creative, creative director, creative excellence, design, design studios, digital, Direct, entrants, Epica Awards, Epica Book, Europe, Executive Creative Director, Film Craft, film production companies, flagship, global, integrated advertising agency, Integrated Campaign, Interactive, Joe Johnson, journalists, judge, jury, L'Oreal, Laurem Schneidmuller, lead the change, Liz Rosenthal, marketing communications, Mary Ruth, media, media consultancies, Medical, Merck, Middle East, Mobile, NAPA Auto Parts, national borders, Nestle, network, New York City, objectivity, OOH, outdoor, outstanding creativity, P&G, packaging, PandG, Paris, Pfizer, Phantom Audio, photographers, Photography, pkt.com, Press, Press Relations, Print Craft, Procter & Gamble, Promotions, Publicis, Publicis Groupe, Publicis Kaplan Thaler, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, radio, radio campaign, reputation, Rob Feakins, silver, Social Networks, specialist, trade press, TV, website, Wendy's, widespread coverage, win, zzzQuil

Leave a comment

Publicis Dallas Taps Brad Roseberry as Chief Creative Officer

Posted by PublicisUSA in Our People on November 18, 2013

Roseberry Brings International, Award-winning, Creative Talent & Leadership to New Role

DALLAS, TX (November 18, 2013) – Publicis Dallas taps Brad Roseberry for the new role of Chief Creative Officer. Most recently, Roseberry was Executive Creative Director at TBWA\Chiat\Day in New York, charged with rebranding the Accenture global business. Before that, he was SVP, Creative Director at BBDO New York. He has worked at some of the top creative agencies in the world, most notably, Goodby Silverstein, Wieden+Kennedy Amsterdam and 180 Amsterdam.

Roseberry’s work has been recognized by nearly every major award show in the industry, including: Cannes Lions, The One Show, Clio, D&AD and Epica, where he won the prestigious Epica d’Or. His background includes developing creative solutions for some of the most successful – and iconic – brands around, including: GE, Pepsi, adidas, Sony and the California Milk Advisory Board (Got Milk?).

Sally Kennedy, CEO, Publicis Dallas, stated, “We have big plans for the agency. Adding world-class creative talent is a significant part of this. Brad honed his top-tier skills at many of the leading creative shops across the globe. I’m confident everyone will feel his positive impact immediately.”

Roseberry added, “Sally’s commitment to creating a unique environment devoted to creating world-class creative is the reason I’ve signed on. I’m excited at the prospect of leading the agency to the next level.”

Roseberry will start immediately and report directly to Kennedy.

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone Americas; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice, and ServiceMaster brand TruGreen, among others.

Follow @publicisusa

180 Amsterdam, Accenture, ad agency, Adidas, advertising campaign, Amsterdam, BBDO, Brad Roseberry, Bridgestone, California Milk Advisory Board, Cannes Lions, Chiat, Chief Creative Officer, Cici's Pizza, Clio, commitment, communications, Creative, D&AD, Dallas, Day, Epica, Epica d'Or, Executive Creative Director, GE, global business, Goodby Silverstein, Got Milk?, Juicy Juice, Kennedy, lead the change, marketing, Nestea, Nestle Pure Life, New York, North America, One Show, Paris, Pepsi, positive impact, Publicis, Publicis Dallas, Publicis Groupe, Publicis USA, Publicis Worldwide, Publicis Worldwide in the USA, Sally Kennedy, ServiceMaster, Sony, talent, TBWA, Texas, TruGreen, Weinden, World-class

Leave a comment

P&G Recognizes Publicis Worldwide as Top Performing Global Partner

Posted by PublicisUSA in Agency News on October 28, 2013

Tells Top Strategic Business Partners that Focus is on Growth and Value Creation

CINCINNATI (October 28, 2013) -The Procter & Gamble Company has recognized its top performing external business partners at its annual External Business Partner Recognition Dinner. Nearly 80 top suppliers and agencies attended the annual event to recognize and celebrate key contributors who have demonstrated partner excellence.

Speaking at the event, A.G. Lafley, P&G’s Chairman of the Board, President and Chief Executive Officer, said: “For P&G, the primary drivers of growth and value creation are innovation and productivity. P&G’s external business partners help us deliver both, creating value for consumers, customers and shareholders alike.”

Mr. Lafley added that the collective capabilities of the companies and individuals in P&G’s global partner network offered a powerful competitive advantage. During his presentation he highlighted the contributions from a number of external business partners helping P&G innovate across its global supply chain.

Global Product Supply Officer Yannis Skoufalos built upon that. “Product Supply works hand-in-hand with our supply chain partners, exploring every aspect to innovate, drive out costs, and serve our customers and consumers better,” he said. When we collaborate with our supply chain partners, we create consumer value and competitive advantage for P&G.”

Among P&G’s more than 82,000 suppliers and agencies, fifteen received the highest honor of being named “External Business Partner of the Year.”

“I congratulate all of our award winners, especially those who were recognized as ‘External Business Partner of the Year,’” said Rick Hughes, Chief Purchasing Officer. “Our external business partners are a critical part of the P&G team and a true competitive advantage.”

In addition to the select few “External Business Partner of the Year” awards, all companies performing consistently at high levels within P&G’s internal performance management system earned Excellence Awards. Publicis Worldwide in the USA was among the 77 external business partners receiving this distinction.

Thirty-six of this year’s Excellence Award winners were also winners in 2012, including Publicis Worldwide, winning for a fourth straight year in-a-row. P&G works with all business partners to reach excellence levels, and therefore there is no limit on the number of excellence awards that can be achieved.

Susan Gianinno, Chief Executive Officer of Publicis Worldwide in the USA added, “No other agency has won this award for four consecutive years. This is a monumental achievement and one which we never take for granted. The only way we keep winning is that our teams working on P&G never stop striving to be even better. This is a source of pride and of great accomplishment. Congratulations to all of our P&G teams (and all those who work to support these teams) for making us all look so good and feel so proud.”

For a full list of award recipients, visit P&G’s Corporate Newsroom.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Follow @publicisusa

accomplishment, Ace, AG Lafley, aganey, agency, Always, Ambi Pur, annual event, Ariel, award ceremony, award winner, Bounty, brands, business leaders, business partner, Business Partner of the Year, celebrate, Chairman of the Board, Charmin, Chief Executive Officer, chief purchasing officer, Cincinnatti, collaborate, collective capability, competitive advantage, congratulations, consumer, Crest, Curacell, customer, Dawn, distinction, excellence, Excellence Award, external business partner of the year, External Business Partner Recognition Dinner, External Business Partner Summit, Fairy, Febreeze, focus, fourth straight year in a row, Fusion, Gain, Gillette, global agency network, global product supply officer, global supply chain, growth, Head & Shoulders, Iams, innovate, innovation, insight, internal performance management system, key contributor, lead the change, leadership, Lenor, Mach3, monumental achievement, New York, North America, Olay, Oral-B, P and G, P&G, Pampers, Pantene, Paris, Partnering to Win, portfolio, presentation, President, Prestobarba, pride, Procter & Gamble, Procter and Gamble Company, productivity, Publicis, Publicis Dallas, Publicis Groupe, Publicis Kaplan Thaler, Publicis Seattle, Publicis Worldwide, Publicis Worldwide in the USA, quality, recognition, recognize, Rick Hughes, Riney, San Francisco, shareholder, SK-II, strategic, striving for better, supplier, Susan Gianinno, Tide, top performing global partner, trust, value creation, Vicks, Wella, Whisper, yannis skoufalous

Leave a comment

Publicis Kaplan Thaler Nabs 2 Mashies Awards for Citi Bike App

Posted by PublicisUSA in Our Work on October 11, 2013

NEW YORK CITY, NY (October 11, 2013) – Advertising executives, brand marketers and press recently gathered at New York’s Altman building to celebrate the winners of Mashable’s inaugural Mashies awards, honoring the best and most creative work in digital marketing. Publicis Kaplan Thaler received two Mashies, Best Branded App and Best New Brand for their work with Citi Bike, New York City’s bike share program.

Todd Wasserman, Mashable’s business editor noted in a recent post, “The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. It is a real-time dialogue in which brands can be upended by an ill-conceived tweet or a rogue YouTube posting. In such an environment, we think marketers deserve kudos for making the right calls and applying creative solutions. That’s why we’ve created The Mashies, which are designed to recognize the very best marketing in social media. The Mashies will highlight thought leadership in such categories as Best Real-Time Marketing, Best Use of Twitter, Best Branded Vine and Best Use of Facebook, among others.”

Guest judges combed through hundreds of submissions to select the best. Winners were selected by Mashable’s editorial team and an outside panel of industry leaders.

“The fact that Publicis Kaplan Thaler won in the best branded app category against some of the best digital agencies in the country says everything about how far this agency has come and our emerging digital expertise,” said Rob Feakins, Publicis Kaplan Thaler’s Chief Creative Officer and President.

New York City fundamentally changed when over 300 stations and 5,000 bikes were introduced. Since New Yorkers don’t always react well to change, the entire program had to be easy to use, or Citi Bike would never truly be embraced. Publicis Kaplan Thaler created a simple way for riders to locate available bikes wherever they were in the city — The Citi Bike mobile app. At a glance, riders are able to locate nearby stations and the ratio of bikes to empty docks. The app also offers full station details, riding tips, turn-by-turn directions to anywhere in the city and a timer to help riders avoid late fees. The app also utilized a partnership with The New York Times to help riders unlock the city and discover parts of the city they’ve never seen before. Riders can also notify friends where they are headed on Citi Bike.

The highly successful app has reached over 130,000 downloads, garnered positive attention from media outlets like The Huffington Post, The New York Times and Daily News and has allowed riders to travel over 5 million miles.

Credits:
Publicis Kaplan Thaler
Chief Creative Officer – Rob Feakins
Executive Creative Officer – Jim Kotulka
ACD/Art Director – Chris Smith
ACD/Copywriter – Brian Bellanca
Art Director – Nadia Kamran
Art Director – Rodrigo Romariz
User Experience – Rob Philibert
Strategy – Mike Taylor
Project Management – Ann Neilsen
Project Management – Jeff Lipson
Project Management – Joseph Murphey

A list of all Mashies Award winners can be found here.

About Mashable
Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

About Citi Bike
Citi Bike is New York City’s bike sharing system. Intended to provide New Yorkers and visitors with an additional transportation option for getting around the city, bike sharing is fun, efficient and convenient. A bike sharing system consists of a fleet of specially designed, sturdy, very durable bikes that are locked into a network of docking stations sited at regular intervals around a city. The bikes can be rented from and then returned to any station in the system, creating an efficient network with many possible points and combinations of departure and arrival. With thousands of bikes at hundreds of stations, Citi Bike will be available for use 24 hours a day, all year ’round. The station network will provide twice as many docking points as bicycles, assuring that an available dock to return your bike is always nearby. Citi Bike will be operated by NYC Bike Share LLC, a wholly-owned subsidiary of Alta Bicycle Share. Alta is a unique company focused solely on operating large-scale bike share systems. System equipment is provided by Public Bike System Company (PBSC), which created the first solar-powered bike share system in the world, and has close to 20,000 bikes on the street globally. Bike systems in the Alta/PBSC family include London, Washington, D.C./Arlington, VA; Boston, MA; Minneapolis, MN; Melbourne, Australia; Chattanooga, Tennessee, Toronto, Ottawa, and Montreal, Canada with Chicago and San Francisco geared to launch.